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As an award-winning brand management and marketing professional with over 20 years of experience as the driving force behind improved market positioning, sales, and brand reach for several major media companies. With expertise in everything from program development to online web presence management, I possess a comprehensive portfolio of talents that allow me to innovate and launch marketing strategies that deliver results. My extensive background combined with a keen understanding of how new technology in social media drives branding, audience outreach, and promotions gives me unique insight on how to best position brands for success.Specialties:Branding, Business to Business and Business to Consumer Marketing, Promotions, Social Media, Special Event Coordinating, Strategic Planning, Website Design.
Lia Honda
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Honda Sales ConsultantLia Honda May 2013 - PresentAlbany, New York AreaCreated and maintained excellent relationships with customers.Maintained a daily working knowledge of new and used car inventory.Work effectively with Sales Managers to ensure individual and department sales goals are met.Work with customers through each and every step of the sales process.Interview customers to determine their needs and wants, Presented vehicles, took test drives and prepared credit applications. Provide excellent customer service.
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Brand ManagerTownsquare Media Group Jan 2006 - Aug 2012Directed brand management and development for a top-ranking radio station, with authority over daily operations, creative program and content development, and promotion and event planning targeted to escalate brand awareness and generate consumer interest. Guided a team of 15 cross-functional personnel throughout sales, program development, and administration in building effective strategies for revenue growth and increasing market penetration, resulting in higher program and station ratings. Orchestrated events and concerts, leveraging strategic partnerships and talent management to create brand appeal. Administered and allocated program budgets. Handled scheduling and live appearances.Selected Achievements:Elevated the WQBK brand image to make it the #1 rock station in Albany.Grew the Free Beer & Hot Wings Morning Show to the top-ranking morning show in the market.Eliminated 2 competitors in the rock market and gained greater access to audience exclusivity by convincing 2 competing rock stations to flip their format and target a different audience.Conceptualized, planned, and delivered a rock show that brought in 12,000 attendees.Boosted the online presence to make q103albany.com the biggest rock station web page in Albany.
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Program DirectorClear Channel Radio Jan 2001 - Sep 2006WKKF 1023 Kiss FMLed programming and operations for a top-ranking media broadcast station, supervising a team of 5 personnel in managing on-air programming, promotional events, advertising, and content production for the target audience in a highly specialized market. Prepared music logs and coordinated shifts. Drove revenue growth through strategic sales planning and brand management. Further grew brand reach through live events and appearances.Selected Achievements:Positioned the newly-launched Kiss FM as a strong competitor in a highly aggressive market with previously-established heritage stations. -
Program Director / Production DirectorAlbany Broadcasting Company Apr 1991 - Jul 2001WFLY / FLY 92Coordinated daily programming and operations for a heritage Top 40 radio station. Conceptualized and implemented highly effective sales, marketing, and brand development campaigns. Pioneer behind numerous award-winning promotional spots, commercials, and productions. Oversaw planning and execution for live events and appearances.Selected Achievements:Engaged a larger audience and grew brand reach through unique promotions such as the “Live Inside to Win the Ride” event that featured 4 competitors living in a car in the mall to win the vehicle.Raised WFLY to the #1 position in the top 40 radio stations in Albany.Honored with several New York State Broadcasting Awards for writing and producing innovative, creative radio commercials and station promos.
Rob Dawes Skills
Rob Dawes Education Details
Frequently Asked Questions about Rob Dawes
What company does Rob Dawes work for?
Rob Dawes works for Lia Honda
What is Rob Dawes's role at the current company?
Rob Dawes's current role is Marketing Communications Specialist.
What is Rob Dawes's email address?
Rob Dawes's email address is ro****@****dia.com
What schools did Rob Dawes attend?
Rob Dawes attended State University Of New York College At Plattsburgh.
What skills is Rob Dawes known for?
Rob Dawes has skills like Automotive, Sales, Customer Service, Radio, Advertising, Broadcast, Social Media, Radio Broadcasting, Radio Promotions, Digital Media, Brand Development, Radio Producing.
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