Rob Binns Email & Phone Number

Melbourne, Victoria, Australia

Australia

I've been freelancing for a while, but in July 2023, I decided to throw everything I had into a career-long vision – working for myself. Since then, I've been making it happen! Check out my website for more info, and stay tuned for some exciting incoming developments.

London, England, United Kingdom

- Interviewing staff, patients, and families to generate unique angles for inspiring, compelling stories.- Writing content to generate awareness of ellenor's palliative and end-of-life care services.

- Researching, writing, and editing/updating content for The Independent Advisor: specialising in green- and smart-home technology, as well as the climate crisis.- Achieving SERP-topping rankings within days of content going live.

Melbourne, Victoria, Australia

- Writing (and editing the entire team's) copy – and being the final authority on all creative decisions and projects.- Training in-house copywriting teams with three- to six-hour workshops on how to communicate effectively: and write with clarity, brevity, simplicity, and humanity.- Establishing and managing the agency's highest-profile account, Gary Peer & Associates, to huge success.- Preparing for and running brand audit workshops, and developing content strategies for key clients.- Raising the profile of the agency through networking, attending local expos, and online engagement activities.- Performing inbound business development: scoping and responding to new opportunities, preparing proposals, and converting prospects into clients.- Managing two writers.

London, England, United Kingdom

- Managing one senior writer, two writers, and a sub-editor.- Overseeing the overarching content initiatives of MVF's biggest brand, Website Builder Expert (WBE).- Recruiting, maintaining, and managing a network of 8 to 10 freelancers to deliver WBE's content 'Pilot Project'.- Editing the work of both WBE's in-house writers and freelancers, and providing structured, targeted feedback.- Tracking writer KPIs to manage performance and output.- Developing and executing a YouTube video strategy.- Writing on-site articles, external guest posts, video scripts, and contributing to email copy and ebooks.- Using CoSchedule to manage WBE's content pipeline.- Working with the Editor to input and feed back on the brand's overall content and SEO strategy.- Coordinating with creative service teams for additional assets, such as graphics and imagery.

- Creating long-form marketing copy for both B2B and B2C markets, for MVF Global's brands Expert Market, Startups, and The Eco Experts- Exceeding volume, deadline, and quality KPIs- Writing short-form ad copy for content discovery platforms such as Taboola - Working with the CRM team to construct content pipelines for non-commercial email sequences- Writing content for YouTube advertisements and acting as a script supervisor during shoots- Coding articles in HTML and uploading them via Drupal and Wordpress- Excellent knowledge of SEO best practice, and experience in Screaming Frog, SEMrush, STAT, and Google Analytics- Responsible for the rapid organic growth of Expert Market's Twitter following- Since taking ownership of the business' Merchant Accounts SEO pages in 2019, I have overseen the near doubling of the category's GP- Industry-specific expertise in the payments industry, CRM software, invoice finance, and business loans- Constructing and presenting interactive workshops for the wider content team around creativity and storytelling in business- Working with the Expert Market leadership, content, and UX team to help ideate, test, and revamp the look and functionality of key pages across the site

London, United Kingdom

London, United Kingdom

- Ensuring effective, efficient communication between management and an international network of over 50 bicycle tour operators- Researching, writing and publicising original articles; disseminating company goals and latest developments to partners with monthly bulletins and interactive SEO tasks- Online community management; evaluating and improving the image and contentof the website and moderating posts in the online forum for partners- Giving extended presentations to partners and management at the 2017 and 2018annual conferences in Nice and Budapest, respectively- Adopting a Director role for the 2018 conference and coordinating and supportingthe guests and speakers

London, United Kingdom

- Writing engaging marketing copy and press releases, creating and publicising original blog posts through our website and social channels- Editing and maintaining the contents and image of the company website; collating and composing a monthly newsletter to all staff- Online community management; coordinating advertising campaigns through social media- Moderating and responding to customer reviews on public online aggregators; compiling and analysing monthly customer feedback reports and presenting these to management- Managing the business on a daily basis in the absence of the Operations Manager and remaining the first point of contact for guides, senior staff, and the public- Engineering an increase in business of 145% for “The Christmas Lights Tour” as well as publicity in the Guardian, MTV and TimeOut magazine, respectively, in my first year

Oxford, United Kingdom

- Providing a consistent level of authentication for online accounts, ensuring payments are legitimate, and validating users and assisting in validation checks for customers- Checking for fraudulent transactions, forming risk analyses and drawing reasonable conclusions in an effective and timely manner- Use of SQL & Accertify programs to detect, block, and prevent deceptive use of the website

Wellington & Wairarapa, New Zealand

Originally a two-month internship with the respective internal sectors of Communications and Ministerial Services, I took on more duties and an expanded position, working with the Department of Corrections for six months in total while balancing study.My responsibilities included composing official correspondence, writing press releases and articles for the media publication “Corrections News”, as well as general administrative duties such as using a database to locate prisoners and logging correspondence from offenders and the public. This position also allowed me to practice and polish my efficiency in using Microsoft Office, particularly Excel.Attached are some articles I researched and wrote for the March/April and May/June (2013) respective editions of "Corrections News". They are available in their online context here

Ux Writing Fundamentals, Ux Writing

I'm currently in training to become a certified UX writer – only my final exam and project to get through now!

Bachelor’S Degree, Criminology, Media Studies, Honours, 1/1 Equivalent

Activities and Societies: Netball, Football, Gym In Media Studies, courses I took included the study of texts and images, popular.

Ncea Levels 1, 2 & 3, Merit