Lead marketing, digital, analytics, customer experience, product, and pricing functions for Home Loan business unit. Successfully grew originations by 20X in six years to become the largest provider of home equity loans while transforming the online origination experience and improving customer satisfaction.

Direct integrated marketing of deposit, lending, small business and wealth management products across 2MM customer base. Agenda focused on transforming moribund legacy programs to engines of customer growth and asset generation.

Led Marketing, Analytics, and Project Management functions (30+ FTE) across Canadian Consumer Lending, Retail Card, and MasterCard businesses. Reported to the CEO HSBC Financial. Agenda focused on developing marketing programs and building infrastructure to support the profitable growth of $2B Canadian consumer finance business.

Held variety of roles centered on lending business spanning acquisition and customer marketing and product management. Highlights include:- Expanding direct response acquisition program from 1-4MM monthly prospects.- Leading combined credit-risk / marketing effort to maintain profitability of loan offer during credit crisis. - Maximizing mortgage cross-sell opportunities to 2.5MM customer accounts.

Spearheaded the creation of a marketing measurement and optimization service line. Managed numerous projects, including developing a strategy that maximized pricing and promotion ROI for large CPG client.

Consultant focused on growth and marketing strategies

Consultant focused on marketing optimization and growth strategy development across multiple industries