Lead marketing efforts and manage client strategy with a focus on Startup, Fintech, Medtech, Industrial, Editorial, CBD, Blockchain, and Cryptocurreny industries. Services include strategies and execution across SEO, Content Development, PPC, UX Optimization, Social Media Marketing and Management, Local Marketing, Digital Marketing Strategy, Citation Management, and more.

Lead the Media team of PPC Managers and drive the overall digital media strategy for all Tall Ridge clients within the Amazon marketplace. In addition, drive PPC, SEO, Email, and Local strategy for the in-house business, OfficeDesigns.com, a luxury office furniture ecommerce website.▪ Manage and drive annual revenue through Amazon organic and paid media channels by adhering to effective sales efficiency and scalable, positive-growth strategies.▪ Lead all client communication related to paid media performance and strategy▪ Responsible for launching and driving sales for multiple product lines and brands within the outdoor goods market▪ Act as thought leader and strategic guide for building brand awareness and driving sales efficiency on Amazon paid media platform and partner networks▪ Regularly establish sales forecasts, budget recommendations, and benchmarks with a focus on YoY growth▪ Develop and structure Media Team, implement SOP's, establish official approach and best practices, screen and hire team members

Lead a team of Client Services Managers supporting the overall digital strategyacross multiple digital channels for ~450 hospitality and retail client accounts.▪ Corporate Lead for enterprise-level accounts, as well as oversight and ownership of several largestrategic accounts including many major hospitality brands▪ Act as strategic guide by providing emerging trends and recommendations to internal team and key clients in SEO, SEM, Content, Analytics, and Paid Media▪ Present during RFP and portfolio performance presentations▪ Contribute to development of Milestone yearly goals and strategy and roll out to team▪ Help drive creation and development of proprietary tools and products under Milestone softwarestack▪ Analyze website user behavior and booking performance data to understand trends and needswithin multi-national markets; conduct deep dives with underperforming hotels and regionsusing multiple analytics packages and reporting; present findings and provide recommendeddata-driven actions to internal and hotel partners via PowerPoint and in-person presentations.▪ Deal with complex client issues and escalations by investigating and finding solutions, resolvingissues, providing assistance, or directing team members to appropriate parties▪ Ensure that customers receive contractual service expectations and uphold SLA’s

Manage a team of 3 direct report eCommerce Managers who together support the overall digital strategy across multiple channels for ~175 properties in Ohio and Detroit. Drove Room Revenue through digital channels while growing +8.3% YoY in 2016. Contributed to the steady increase of the Web Direct channel from 20% share in 2012 to over 30% share in 2016.Regularly analyze booking performance data to understand trends and need periods, conduct deep dives with underperforming hotels and regions using multiple analytics packages and reporting, present findings and provide recommended data-driven actions to internal and hotel partners via Powerpoint and in-person presentationsLead and drove the creation of multiple automation and efficiency tools and processes across eCommerce org, saving hundreds of hours otherwise spent on manual auditing and management processesSubmitted multiple MVT Tests and CRs for retail banner placements, Special Offer page redesign, Internal Search Optimization, Booking Engine Package Upsell opportunitiesPartner with internal teams to drive both strategy and optimization tactics within Paid Search, SEO, Social Media, Reputation Management, and ContentManage external agency and internal teams on optimizing Paid Search campaigns on behalf of Midwestern markets and hotelsConcepted and oversaw creation of scalable efficiency tools for content auditing and curationPartner with Content Team, Leonardo, TripAdvisor, and Expedia to audit image syndication processes with the goal of troubleshooting and optimizing content across third party partners to ultimately steal share from comp setPartner with Expedia, AAA, Pure Michigan, Visit Detroit, Discover Ohio representatives to optimize content and to forge marketing relationships across various syndication channelsDeveloped CVB Tactical Guide for eCommerce Team highlighting best practices for CVB optimization and encouraging marketing partnership opportunities

Creation and Implementation of entire digital strategy and SLAs for Performance Marketing, Web Development, and Web Services BoutiqueGenerated over $75MM in product sales and $4MM of gross revenue. Recognized Super-Affiliate status by Commission Junction, a Global Leader in Online Performance-Based Advertising.Directly managed over 125 affiliate manager relationships, insuring cohesive and compliant brand relationships with partners, managing overall advertising strategies, setting goals and benchmarks, allocating budget, determining marketing attribution, measuring CPA, and ROI. Went from zero to 7 figure commission in less than 3 years of operationCreated scalable CMS solution customized for the affiliate industry, complete with automated connectivity to multiple affiliate partners that syndicated coupons and product out to over 40 niche microsites through one comprehensive database-driven solutionBuilt Supply Chain and Employee Management CRM used by Northwestern University Department of Medicine for purchase order processing, employee and office management, and IT Inventory Management. Account Management included participation in regular meetings with head decision makers, direct input and participation in client pitches and presentations, gathering requirements, client training and support.Managed multiple internal development team members, contract hires, and outside suppliers.

Founder of Web Design, Graphic Design, and Web Development Company catering to small and mid-sized companies in the Chicagoland area. Presented, created, and produced multiple websites, print ads, and brand identity for various clients and budgets.

Key member of boutique digital production studio supporting large multi-national advertising and sales promotion agencies in downtown Chicago, as well as other select clientele.Managed accounts dedicated to large multi-national ad agencies, servicing requests 24/7 and on extremely tight and unpredictable timelines.

Key member within the creative team of multi-national advertising agency managing BMO Harris Bank retail, corporate, and private banking print advertising accounts.Managed production studio including freelance artists, art buyers, and IT technology.Responsible for all conception, design, pre-flighting, preparation, and delivery of all final production-ready digital files for print production for 100+ bank branches in Illinois.Responsible for proofing large print jobs before final runs