Rob Denbo Email & Phone Number

French Lick, In, Us

French Lick, Indiana, Us

Develop and deploy communication strategies working with the Director of Marketing and the marketing team. Utilize all output of the communications and marketing team, writing, video, website creation and design to interact with associates and guests. Help influence and guide others’ thinking about digital engagement strategies. Responsible for assisting with the forecasts and budgets of the marketing department. Assist with overseeing all entertainment marketing programs communication collateral. Continue Internal Communications Manager responsibilities plus the following additions:❖ Project Management Experience: Oversee the development of a new website (currently). Create and deploy marketing email campaigns.❖ Customer Relations Management Experience: Monitor and report email marketing campaign results through the Revinate customer relationship management software.❖ Analytics Experience: Generate regular reports for website and email marketing campaigns.

French Lick, Indiana, Us

Plan and implement programming for a common narrative around the resort’s culture, company mission and vision for associates. Help associates stay connected as the resort grows, define its voice and execute proactive campaigns across the company.  Project Management Experience: Edit, write and design a 16-page bi-monthly magazine. Create and maintain museum in one of the resort’s historic hotels. Program Management Experience: Maintain content on the resort’s website.  Change Management Experience: Overseeing the content migration from current website to the new one. Technical Writing Experience: Edit, write and recommend improvements to resort departmental standard operating procedures, guidelines and the templates on which they are written.  Software Experience: Drupal, Adobe Creative Suite and SharePoint.  Content Creation Experience: Collect information and write for daily newsletters, a weekly activities and groups schedule, and a resort master events and activities calendar. We maintain associate information on a customized SharePoint site. We also communicate information on video monitors in associate breakrooms and create and update associate recognition programs.  Social Media Experience: Manage Facebook and Twitter, TripAdvisor, Yelp and Google accounts. Customer Relations Management Experience: Work in guest-facing positions when needed. Supervisory Experience: Internal Communications Coordinator and Resort Historian/Archivist (evaluations, scheduling, and payroll).

French Lick, Indiana, Us

Planned the collaboration, coordination and the development of digital communication strategies on the company website, for online advertising and e-mail marketing, and for the company rewards card.  Project Management Experience: Scheduled and developed print and digital collateral with in-house graphic designers and outside print vendors for the French Lick Casino marketing team.  Program Management Experience: Managed resort marketing plan, messaging and brand communications for the hotels, casino, golf, and spas.  Change Management Experience: Oversaw the content migration from previous website to the new one. Technical Writing Experience: Job descriptions and standard operating procedures.  Software Experience: Microsoft Office Suite. Content Creation Experience: Wrote and edited advertisement and website copy, plus blog posts. Formulated creative ideas.  Digital Experience: Tracked promotions through Google analytics. Familiar with online paid advertising.  Social Media Experience: Managed Facebook, Twitter, Instagram, TripAdvisor, Yelp and Google accounts.  Customer Relations Management Experience: Formulated new ideas for engaging guest relationships through digital channels. Worked in guest-facing positions when needed. Supervisory Experience: Resort Marketing Coordinator (evaluations, scheduling, and payroll).

French Lick, Indiana, Us

Player Services is the front desk of the casino and loyalty card center. Responsible for the guest services, overall management and marketing of the fast-paced department.  Program Management: One, worked with the internal auditors to ensure the department was compliant with the Indiana Gaming Commission. Two, planned and implemented strategies to improve communication across the hotel, casino, spa, and golf communities. Technical Writing Experience: Departmental standard operating procedures, internal control revisions, and job descriptions.  Software Experience: Microsoft Office Suite, Kronos (payroll), ACSC and LMS (casino/hotel CRM systems). Content Creation Experience: Crafted advertising and rack card marketing copy.  Social Media Experience: Created the French Lick Casino Facebook and Twitter accounts.  Customer Relations Management (additional): Managed casino guest relations through face-to-face interaction. Worked with group sales team to provide site visit tours of the casino and organize activities. Organized arrivals for motorcoach groups.  Supervisory Experience: Hired, scheduled, and approved payroll for up to 13 player services representatives and supervisors. Wrote employee evaluations and interdepartmental transfer requests. Assisted in interviewing process for other casino departments and the human resources recruitment.

French Lick, Indiana, Us

Managed resort internal communications, which included keeping all team members campus-wide up to date on promotions, activities and marketing initiatives through written pieces and personal meetings.  Project Management Experience: Member of the steering committee for the new French Lick Rewards card program. Assisted in developing its programming and the marketing that coincided with it.  Technical Writing Experience: Wrote and taught step-by-step technical training guides for the French Lick Rewards card components to associates.  Social Media Experience: Administrator of the French Lick Resort and French Lick Casino Facebook and Twitter accounts.  Customer Relationship Management Experience: My favorite part was the two-month "internship”, learning operations and guest services at the front desk, valet, bell stand, housekeeping, concierge, transportation, conference services, banquets, and golf by working alongside front-line teammates.

French Lick, Indiana, Us

Responsible for the efficient operation and activities of 1,300 gaming devices in the slot department.  Program Management Experience: One, cooperated with the Indiana Gaming Commission to ensure casino compliance with state regulations. Two, accounted for large sums of money and completed expected shift reports relating to slot machine performance. Technical Writing Experience: Maintained departmental standard operating procedures.  Content Creation Experience: Wrote marketing pieces for casino online newsletters.  Customer Relations Management: Effectively interacted with more than 1,000 guests and multiple colleagues on the casino floor to resolve problems and conflicts in a diplomatic matter and provide guest satisfaction. Lead casino floor tours. Was a casino promotions public address announcer. Supervisory Experience: Up to 10 slot service representatives per shift (evaluated an assigned group).

Director of overall operations, marketing and human resources. Planned sales and marketing strategies and public relations initiatives. Wrote yearly budgets ranging from $140,000-$800,000. Devised and executed proactive internal (county-wide) and external communications efforts. Worked with our advertising agency to create and place print advertising. Provided content to our webmaster for website and e-blast creation and execution. I've always had a passion for digital marketing and enjoyed working with our contracted webmaster to provide a user-friendly digital channel. Coordinated off-site marketing including sales missions, travel writer tours and trade shows. Was fortunate to volunteer on numerous state, regional and county committees and organizations where I was able to learn from people a lot smarter than me and formed regional and statewide partnerships. Was ultimately asked to resign but it worked out pretty well because it allowed me to grow personally and professionally.

Owner and editor of the local weekly newspaper. Wrote, edited and laid out news stories for every section of the newspaper. I took pictures too but I wouldn't consider that one of my talents. Circulation of approximately 3,000. Learned valuable lessons about budgeting and spending. I also cleaned the toilets and took out the trash.

Covered professional, collegiate and high school sports the included six local high schools. Duties included hiring and scheduling staff as well as editing sports stories and laying out the sports section. Was also known to sleep in the office on late nights.

M.A. In Religion, Religion/Religious Studies

Bachelor Of Arts, English Composition

Education record