Robert Derby Email & Phone Number

New York, Ny, Us

Helping transform and streamline media operations through the application of people process and technology across the global Omnicom network.

London, London, Gb

New York, Ny, Us

Global B2B account lead servicing the OMD business-to-business marketing accounts. Responsible for team development, B2B media innovation and best practice development and sharing, and investment management across all B2B markets worldwide.

New York, Us

Led a team of over 100 media professionals across 40 markets in 4 regions servicing the Hewlett Packard account globally. Responsible for team development, strategic guidance and operational excellence.

London, Gb

Managed the Dell North America Consumer, Small Office and Member Purchase Program account, leading a team of over 30 media planning, buying and analytics professionals to deliver innovative media solutions for both branding and direct response advertising. Later moved to a Global strategy leadership role providing insight and guidance to Dell's global CMO office.

Led global marketing for CGS, a diversified multi-national technology and business services firm. Managed a team of 5 individuals servicing 8 divisions, including ERP software, call centers, virtual events, email management and security software/services, IT services and custom corporate learning solutions. I was ultimately responsible for all aspects of marketing and PR, including branding, product marketing, demand generation, internal communications, web marketing, events management, advertising and direct marketing. In this role, I was responsible for the development and management of 7 web properties that formed the primary source of enterprise-wide leads.

Serve as marketing liazon between CGS and Microsoft and strategic advisors to a partner channel of over 50 certified partners. Have worked jointly with Microsoft and its agency, MRM Seattle, to create dozens of pieces of product literature and interactive product demos along with the messaging and positioning framework from which all communications stem. I also single-handedly maintain a partner extranet to service our active selling partners.

Built and managed a highly-successful interactive services group within LLKFB to bring web development and online marketing services to high-profile clients, such as Abbott Labs, Pfizer, J&J, Celebrity Cruise Lines and JPMorganChase. Later, I was appointed to transform a fledgling traffic department into a project management office that was a strategic point of differentiation for the agency. During my tenure, I was a founding member of the agency's process re-alignment team (the FERM) and personally authored the Challenge-Solution process.

Dover, Nj, Us

Led Casio into its first direct-to-consumer e-commerce venture, while simultaneously integrating 8 divisions into a single brand face for the first time in company history. During this time, I was also invited to serve on the corporate strategic guidance committee with the executive management team where I co-authored Casio's Mission, Vision and Values with the President of Casio.

Built and ran an agency analytics department focused on developing data-driven marketing statistics that drove campaign investment decisions and summarized actual results. Many of these models were used for go/no-go decisions on marketing investments and was a staple of the agency offering.

Served on the Dell Computer account team and was responsible for the execution of Dell's staple direct marketing vehicle, the Dell Catalog. In addition, I proposed, pitched, won and executed the Dell Small & Medium Size Business/Home/Home Office website. Subsequently, I consulted with Dell to bring Dell's first e-commerce property online. In addition, I also served on the Mercedes Benz account and on the agency new business team.

Primarily responsible for creating and executing marketing programs and maintaining all laboratory computer equipment. During my tenure, sales increased 200% in the first year and I personally built a laboratory information management database with Borland's Paradox for Windows that catalogged and managed more than 10 million analytical tests per year.