Rob Dezendorf Email & Phone Number

New York, New York, United States

Leading product development and production of live-interactive mobile shows and streaming technologies.

New York, New York, United States

• Led the development and launch of PleasrHouse, the live Web3 auction house of PleasrDAO, a decentralized autonomous organization (DAO) dedicated to collecting and curating culturally significant NFTs.
• Oversaw the successful auction of over $1 million worth of NFTs, including some of the most iconic and valuable NFTs in the world.
• Managed a team of product developers, designers, and creatives to ensure the smooth operation of PleasrHouse.
• Worked closely with PleasrDAO members to source and curate NFTs for auction, and to develop marketing and promotional strategies.
• Contributed to the growth and adoption of Web3 technology in the art world.

New York, New York, United States

• Established and managed in-house creative team to develop product marketing, social, and original content in support of the launch of a new subscription service which reached $15M ARR in under 12 months
• Developed interactive video features, and restructured platform-wide content design in partnership with Product, Engineering, and Design
• Implemented comprehensive content analysis and strategy leading to a 50% year over year increase in daily active users
• Deployed a multi-channel content strategy resulting in an increase of 400K social media followers

New York, New York, United States

• Drove research, development, and operationalization of an interactive live broadcasting product and virtual studio operation called "OnAir" zero-to-one, which achieved a 5,000% increase in content engagement
• Established, and directed a team of 15 producers, technical producers, copywriters, designers, animators, engineers, on camera talent, and street teams
• Produced 50+ live news broadcasts a week to an audience of over 10 million mobile users
• Developed a unique system to leverage network technology with live community collaboration to achieve a 60% success rate of locating missing people
• OnAir has been awarded commendations from multiple public agencies for dedication to community service

New York, New York, United States

New York, New York, United States

• Co-created and produced cult-hit tech podcast, documenting the rise and fall of Quibi which ranked as the #1 tech podcast and was featured on Spotify's "Best Podcasts" playlist
• Leveraged a cease and desist received from Quibi to create a viral guerrilla marketing campaign for the podcast through press hits across Wall Street Journal, New York Mag, Slate, Huffington Post, The Onion and more.
• Received apology from Quibi founder and CEO Jeffery Katzenberg

New York, New York, United States

Worked closely with both creative and technical teams to develop and integrate technology and production methods into engaging, live interactive media experiences which reached a peak of 2 million concurrent players.

New York, New York, United States

• Managed production of commercials, branded content, interactive content, and sizzles from micro budgets to six figure projects for brands including Snapchat, Samsung, HBO, Nintendo, and Red Antler

New York, New York, United States

• Cofounded a creative agency producing music videos, documentaries, branded content, and commercials for emerging artists and large brands including RCA, Google, Uniqlo, and more, with a reach upward of 50M views.
• Established and directed creative team of producers, editors, cinematographers, photographers, designers, and animators to produce projects for clients

New York, New York, United States

NYC

• Drove creative strategy and production for emerging and newly signed artists across social, marketing, and music videos growing reach to 12M+ views and 3M+ Spotify listeners