Founder and Principal at DiBella Consulting Group, LLC. Our firm offers two pillars of applied experience. Our first pillar works to create value for companies through strategic partnerships, market entry and expansion and revenue and profit growth. We apply a collaborative, value-centric management approach to help companies in the service, consumables, CPG, and retail sales space. We also offer food safety expertise to companies in the food & beverage industry. DiBella Consulting's second pillar expands our track record of success to help nonprofit organizations through consulting and execution on long term strategic planning creation, Board oversight and governance evaluation, and risk management assessments. Principal Rob DiBella is a NC licensed insurance agent.

• Hawkfield Farms - Successful Georga chicken farm looking to diversity their animal protein production to include domestic Snail / escargot. Project scope includes domestic snail market assessment for market share potential, reliable revenue and profit targets on 1 yr, 3yr, 5yr growth horizons, domestic and foreign competitive analysis, pricing strategies, consumer outreach and awareness build strategies.

• Y’all Sauce Company – Southern inspired sauce company looking for a Go-To-Market plan to identify the market gap with the highest sales revenue and profit potential. Sales traction essential to secure future funding raises. Project scope includes market gap analysis, pricing, promotion, and retail store set plan. Expected test/rollout in Q1 2024.

• Overskies – (freelance) Competitive analysis for fortune 500 oil and lubricant company looking to identify market gap opportunities to grow personal passenger auto quick-change market position. Project put on hold due to economic downtown of Q4 2022. Restart expect in Q2 of 2023. • Wake Women’s Golf Team – Awareness / engagement and networking project for the successful golf team. Collaborating with Team coaching staff to leverage competitive success with alumni and supporters to prepare current and future student athletes for life success during and after golf. Project scope includes strategic planning and tactical programs across all media touch points. Targeting Fall 2023 launch.

• Passport Camps, LLC – Facilitated a strategic planning event for a faith-based non-profit. Meeting objectives included vision/mission statement validation, SWOT analysis, competitive assessment, and a strategic plan construction. Created and distributed stakeholder survey to capture key constitute feedback and direction. Delivered a collaborative strategic plan to senior management identifying two strategic objectives: (1) Issue IT RFP. (2) Engage with underrepresented new camper decision makers. Objectives not met. Client feedback included modifications to consider for future strategic meeting opportunities.

• Mustang Innovation, LLC – Lead generation and marketing SME project for industrial packaging consultant. Mustang offers a proprietary modeling system to identify cost reduction opportunities beyond what is available through companies’ own efforts. Average savings range is between 12% to 25% of current annual spend on corrugated box and plastic film materials. Active project with discussions with two multinationals (Covid-19 delay) and two additional targets in sales pipeline. Goal to bring one of two active targets to contract and one of two new targets to discussion level by Q2 of 2022.• Big4Lean, LLC – Lead generation project for a lean six sigma consulting looking for specific manufacturing opportunities. Early-stage business owner with limited funds. Five percent of time/week agreement. Client pivoted to new business opportunity. New business direction did not fit well with DiBella Consulting skills. Mutual separation.

• Restoration and Recovery Stormwater Management, Inc – Two years in business development and lead generation project. Delivered six new business targets. Value potential of All service agreements is 500 – 700 incremental locations and $660K to $1M incremental revenue over the life of the agreements.• Venture Café – Content presenter for Triad, NC based networking organization for startup and growth companies. Organization served as networking platform to match companies with business resources. o Business Basics – Questions. Why they are important and how to ask. Presented to a group of twelve early cycle business owners to understand benefits/value from asking the right questions to all stakeholders. o Customer Service – “Raving Fans” (Ken Blanchard, Sheldon Bowles) How to make customer service a true competitive advantage. Present to a group of fifteen an overview of the Blanchard/Bowles book that explains the benefits of a customer service plan built to sustain customer loyalty.

We are a firm that works with companies in the textile, apparel, all things agriculture and foods space. Our wheelhouse is deal flow to facilitate revenue growth through business development, marketing, sales and ecommerce initiatives to enhance corporate valuation.

• Wilder Fields (BioAg) – Three-month fund-raising engagement with Midwest vertical farming growth company looking for a multi-million-dollar fund raise to expand infrastructure and warehouse capacity. Fund-raising activities are ongoing with close expected in Q1 or Q2 2022. • Defunkify (Consumables) – Three-month Series B fund-raising engagement converted to a retail sales contract to build a $6MM multi-account retail sales and marketing plan for carbon neutral laundry product. Plan included account velocity generating strategy with trade marketing guidance (Robinson-Patman Act guidance) along with lateral guidance to pricing, promotion, and instock strategies. Presented plan to achieve $6M retail sales plan in one year with expansion to $50M and 10,000-unit growth in three years. Received Board push back on retail sales plan due to philosophical approach differences. a. Pivoted to B2B business plan looking to sell carbon neutral laundry products to commercial laundry customers. Proposal presented in Q4 of 2021. Feedback on proposal pending. • TD Design/Solid State Brand (Apparel) – 100% USA based supply chain natural fiber (cotton, hemp) apparel company looking for retail sales and business development help. Submitted SOW proposal for business development, marketing, and retail sales services matching company with retailer with understanding of niche consumer segment willing to pay higher price point levels. Proposal under review with next step conversation set for Q1 of 2022. • Nester Hosiery (Apparel) – Leading NC private label sock manufacturer looking to expand original created branded sock program at retail. SOW proposal discussed but company declined sighting timing/fit concerns

Food Retail and Full-Service Restaurants• Food Safety – developed a personalized restaurant consulting and food safety operation program to help start up and growth mode restaurant operators adapt and modify their business models to address the new pandemic food service environment. a. Subscription-based restaurant safety program to provide customized food safety oversight at the location level. From kitchen operations to health department engagement, this program enables operators to redeploy staff to front-line customer activities. This program fills the void between the health department and chemical supplier. Program launch Q2/Q3 of 2021• Eden Hill Provisions – First of two test units. Conducted operation assessment with GM on one location fast casual hamburger restaurant. Reviewed assessment survey with GM including findings and recommendations. GM agreed with the assessment findings, but declined the program offer due to cash flow challenges.• The Porch – Second of two test units. Conducted operations assessment with GM on one location casual dining Mexican restaurant. Reviewed assessment survey with GM including findings and recommendations. GM agreed with the findings, but declined the program offer due to cash flow challenges. • FS Food Group, LLC – 12-unit restaurant group. Conducted operation assessment with Director of Operations on flag ship Italian contemporary dining location. Reviewed assessment survey with GM including findings and recommendations. Director of Operations reviewed findings with CEO. Both agreed with the findings but could not commit to program due to pandemic impact financials. • Camino Bakery – Three-unit retail and wholesale coffee and bakery operation. Initiated conversations with operator to discuss food safety/risk and crisis management consulting. Operator interested in services as post pandemic expansion planned. Conversations pushed to Q1/Q2 of 2022.

• Next Century Spirits – NC distillery start up looking for wholesale and private label partners. Proposal tabled due to board transition. • Aspen Green – Growing Colorado based CBD health benefit company looking for marketing and business development help. No offered made due to federal interstate commerce challenges.

• A Ha Pure Foods (Plant-based foods) – Three-month fund-raising engagement with plant-based food company. Looked to raise $2M to $5M in growth capital for company’s marketing and sales initiatives. Company secured growth capital within target range after three-month raise period. • ALD Green (Ag Tech) – Innovative warehouse lighting company looking to raise growth capital for company’s marketing and sales initiatives. SOW proposal offered. Proposal declined. • Once Upon a Farm (Plant-based foods) – Plant-based baby food company looking for retail sales and business development needs. SOW proposal offered. Proposal declined. • Emerald Brand (Packaging innovation) – Corn waste, paper production company looking for connections with like-minded, high volume potential retailer. SOW proposal offered with framework for introductions and structure for big box retail partners. Business model not aligned, but conversations ongoing.

Managed a portfolio of 18 Fast Casual Restaurant Customers with combined annual revenues of $52M and $31M in gross profit. $37.8M in combined commercial deals landed. • Marketing Team Lead on a commercial dish machine launch for a Top-Tier customer that included 1000-unit distribution and $4.8M in lease and product revenue in year one. Launch plan included oversight of consumption and value proposition validation testing, management of equipment and product forecasts, development of installation and training collateral, and timeline execution adherence. • Utilized external Health Department data and internal restaurant survey data to develop customized program recommendations for five regional sandwich and Mexican restaurant chains with the revenue potential of $2.9M. Recommendations accepted, and programs approved for four customers. • Lead the preparation of 14 Executive Business Reviews for supply agreement extensions on customers with combined revenues of $41M. Retained all targets except for one for an $8M loss to plan. • Lead the preparation of eight Capacities Reviews for new customer prospects. The successful execution of the reviews advanced program conversions worth $2M in incremental revenue. • Lead the prospecting initiatives on three competition-owned customers worth $2M in revenue potential.

Directly responsible for a $60M core cleaning and sanitation segment within a $105M program portfolio with oversight of two innovation program launches; a power foaming program for warehouse clubs, and a solid sink detergent and sanitizer program. Over five years, both programs will deliver a positive net present value, top line sales grown of $2.5M and $1.5M, and inherent customer value in lower labor, water and energy cost savings of $50M to $100M.• Lead a comprehensive marketing testing project across three cities to validate an innovative new power foaming value proposition. • Project oversight included qualitative and quantitative data collection that ultimately substantiated the value of the new foaming platform against customer KPIs. • Collaborated with a cross functional team to develop rollout forecast and installation plans, sales and marketing collaterals, and customer installation and training materials • Directed the launch of a solid sink detergent and sanitizer program that expanded penetration from 0% to 1% in the solid segment of our detergent market while providing an estimated annual packaging, waste and freight savings of 66% to our new customer.• Directed a reformulation project on a $20M liquid detergent program and subsequent validation testing that recognized a 1.2% cost saving while keeping consumption rates unchanged.

Marketing Lead on a $180M Just My Size plus size apparel brand. Directed all P & L activities, consumer insight initiatives and consumer marketing campaigns that delivered profitable top line sales • Presented 2011 long range business plan to deliver $187M in wholesale dollar sales (5% over prior year) and $39MM in gross profit (11% over prior year). • Prepared the implementation of the 2010 financial operating plan with sales trending 9.2% or $15MM over plan, 122% over prior year. Gross margin trending 9.0% or $3MM over plan and 89% over prior year.• Managed the update to the Brand’s 5-year old Attitude and Usage Study that identified new target segments with the most growth potential.• Executed of a $500K magazine Ad campaign including budget, photoshoot, creative development and reach plan that delivered +60 total rating points and helped grow market share by 2 pts over prior year.• Executed a $810K Facebook Ad campaign including creative development and programming that delivered 75K fans in 8 months, 5K more than our acquisition goal and 4 months before the competition. • Directed two Direct Mail promotions and 1 Parade Magazine newspaper insert that reached 28.5MM consumers on a $515K spend that produced flat break even, but increased brand awareness by 5 pts over prior year. • Directed the launch of a Word of Mouth marketing campaign using a 225K consumer panel, Facebook and email to drive brand trial at Walmart. Growth success pegged at +5 pts in brand awareness and +1.5 pts in market share. • Directed the concept testing process that utilized consumer insights and gap analysis to launch new product development and create a go-to-market plans that captured $6.9M in incremental sales.

Promoted to lead Walmart Category Management team that drove space productivity and sku performance analysis for all Walmart female sock and underwear programs. Directed entire data analysis process that lead to sku rationalization and inventory management changes that resulted in wholesale shipment and retail sales growth for Hanesbrands and Walmart.• Lead Hanesbrands sku performance assessment that produced retail space changes that lead to double digit sock and underwear retail sales growth, and 12% sock and 9% underwear shipment gains, respectively. • Managed data analysis team that analyzed syndicated data and Walmart sales data to produce space productivity and distribution recommendations that improved Hanesbrands’ wholesale shipments by 15.2% vs. prior year.• Co-chaired sales initiative that secured $1.7MM incremental annualized sales through a market and space productivity analysis that identified product voids in the Walmart girl’s underwear business.• Successfully coached Assistant Category Manager for promotion to Category Manager.

Promoted to assistant marketing manager to support marketing initiatives to drive growing female underwear business in the Mass retail channel• Directed Forecasting group to align account demand forecasts with market trend data that reduced women’s underwear excess inventory from 100K dozen to 25K dozen during an 8-month period. • Achieved cost savings of $.10/dozen and improved on shelf merchandise presentation on women’s underwear business by converting printed polybag packaging to a combination cardboard insert/ polybag configuration. • Successfully defended $18M girl’s underwear operating plan to senior management including $720K in promotional support. Plan and support helped secure incremental Back to School and Holiday distribution at Walmart. • Directed two product launches in the girl’s licensed underwear business at Kohl’s one of which resulted in an 18K dozen pipe shipment commitment valued at $530K wholesale dollars.

On-site inventory and replenishment Analyst for the Hanes and Hanes Her Way Adult Family Fleece Programs. FY’99 AOP $20.4M on 400K dozen sold. Projected FY’00 AOP $24.5M on 480K dozen.• Created and set up SKU level attributes for program items in Target’s item management system. This enhancement improved forecasting accuracy by differentiating SKU sales history by attribute.• Built sales and inventory forecasts for the four adult fleece programs. Forecasts were extrapolated from the prior year’s Hanes fleece program test.• Successfully managed $31.8M in combined adult fleece inventory spending for FY’ 99. Actual spending came in at $27.4M or 13.8% under Target’s spending plan. • Successfully set up the adult fleece program’s on Target’s INFOREM Automated Item Replenishment System. • Performed weekly item sales analysis to update INFOREM on item selling pattern and rate changes. Weekly analysis are essential for maximizing store/item instocks and sales. • Worked with Target’s Merchandise Planning and Design Department to create and design six different program planograms. The planograms versions were based on store inventory capacity, and were differentiated by store sales volume potential and store construction prototype. • Worked with Target’s Point of Sales Department to oversee the development and implementation of store level brand, price and size signage. • Routinely met with department managers and buyers to update them on program planning, replenishment and analysis processes. • Served as liaison for the Sales Team with the Target buying departments. Assisted in strategy, planning and business philosophy interpretation. • Successfully conducted two store audits to evaluate stores on manual replenishment standards and on correct Signage execution. • Provided weekly sales and inventory recaps to the Sales Team for both Adult Family Fleece, and for Hanes and Hanes Her Way underwear and sock programs.

Managed a nine-person document processing unit responsible for the title conversion and the retained salvage property disposal process. FY’ 96 revenues $9.8M on the sale of 16M vehicles. Projected FY ’07 revenues ~ $12.4M on 17.6M units sold.• Successfully manage a $430M operating budget• Clarified the department’s business objectives from prior management to be more in line with department’s and company’s business plan.• Instituted training workshops for staff adjusters to improve documentation accuracy, reduce lead times on salable inventory and increase revenue potential for the company.• Strengthened action vendor relationships by requiring current vendors to submit official service proposals. Evaluated and re-negotiated service contracts with the assistance of the local market managers to conform service proposals to local market needs and to corporate objectives and strategies.• Planned, organized and executed two action year audits to measure vendor inventory management performance. Audits were used to institute accountability and performance standards for vendors.• Modified and updated employee performance standards to more accurately match job duties. Standard changes were implemented to charge work paradigm from a document production environment only into a full-service customer service/profit center entity for the company.

Investigated, evaluated and settled injury and property claims with $100K in settlement authority.