Rob Dibella Email & Phone Number

Winston-Salem, North Carolina, US

Founder and Principal at DiBella Consulting Group, LLC. Our firm offers two pillars of applied experience. Our first pillar works to create value for companies through strategic partnerships, market entry and expansion and revenue and profit growth. We apply a collaborative, value-centric management approach to help companies in the service, consumables.

Winston-Salem, North Carolina, US

• Hawkfield Farms - Successful Georga chicken farm looking to diversity their animal protein production to include domestic Snail / escargot. Project scope includes domestic snail market assessment for market share.

Winston-Salem, North Carolina, US

• Y’all Sauce Company – Southern inspired sauce company looking for a Go-To-Market plan to identify the market gap with the highest sales revenue and profit potential. Sales traction essential to secure future funding.

Winston-Salem, North Carolina, US

• Overskies – (freelance) Competitive analysis for fortune 500 oil and lubricant company looking to identify market gap opportunities to grow personal passenger auto quick-change market position. Project put on hold due.
• Wake Women’s Golf Team – Awareness / engagement and networking project for the successful golf team. Collaborating with Team coaching staff to leverage competitive success with alumni and supporters to prepare current.

Winston-Salem, North Carolina, US

• Passport Camps, LLC – Facilitated a strategic planning event for a faith-based non-profit. Meeting objectives included vision/mission statement validation, SWOT analysis, competitive assessment, and a strategic plan.

Winston-Salem, North Carolina, US

• Mustang Innovation, LLC – Lead generation and marketing SME project for industrial packaging consultant. Mustang offers a proprietary modeling system to identify cost reduction opportunities beyond what is available.
• Big4Lean, LLC – Lead generation project for a lean six sigma consulting looking for specific manufacturing opportunities. Early-stage business owner with limited funds. Five percent of time/week agreement. Client.

Winston-Salem, North Carolina, US

• Restoration and Recovery Stormwater Management, Inc – Two years in business development and lead generation project. Delivered six new business targets. Value potential of All service agreements is 500 – 700.
• Venture Café – Content presenter for Triad, NC based networking organization for startup and growth companies. Organization served as networking platform to match companies with business resources. o Business Basics –.

Seattle, Washington, US

We are a firm that works with companies in the textile, apparel, all things agriculture and foods space. Our wheelhouse is deal flow to facilitate revenue growth through business development, marketing, sales and ecommerce initiatives to enhance corporate valuation.

Seattle, Washington, US

• Wilder Fields (BioAg) – Three-month fund-raising engagement with Midwest vertical farming growth company looking for a multi-million-dollar fund raise to expand infrastructure and warehouse capacity. Fund-raising.
• Defunkify (Consumables) – Three-month Series B fund-raising engagement converted to a retail sales contract to build a $6MM multi-account retail sales and marketing plan for carbon neutral laundry product. Plan.
• TD Design/Solid State Brand (Apparel) – 100% USA based supply chain natural fiber (cotton, hemp) apparel company looking for retail sales and business development help. Submitted SOW proposal for business development.
• Nester Hosiery (Apparel) – Leading NC private label sock manufacturer looking to expand original created branded sock program at retail. SOW proposal discussed but company declined sighting timing/fit concerns

Seattle, Washington, US

• Food Retail and Full-Service Restaurants
• Food Safety – developed a personalized restaurant consulting and food safety operation program to help start up and growth mode restaurant operators adapt and modify their business models to address the new pandemic.
• Eden Hill Provisions – First of two test units. Conducted operation assessment with GM on one location fast casual hamburger restaurant. Reviewed assessment survey with GM including findings and recommendations. GM.
• The Porch – Second of two test units. Conducted operations assessment with GM on one location casual dining Mexican restaurant. Reviewed assessment survey with GM including findings and recommendations. GM agreed with.
• FS Food Group, LLC – 12-unit restaurant group. Conducted operation assessment with Director of Operations on flag ship Italian contemporary dining location. Reviewed assessment survey with GM including findings and.
• Camino Bakery – Three-unit retail and wholesale coffee and bakery operation. Initiated conversations with operator to discuss food safety/risk and crisis management consulting. Operator interested in services as post.

Seattle, Washington, US

• Next Century Spirits – NC distillery start up looking for wholesale and private label partners. Proposal tabled due to board transition.
• Aspen Green – Growing Colorado based CBD health benefit company looking for marketing and business development help. No offered made due to federal interstate commerce challenges.

Seattle, Washington, US

• A Ha Pure Foods (Plant-based foods) – Three-month fund-raising engagement with plant-based food company. Looked to raise $2M to $5M in growth capital for company’s marketing and sales initiatives. Company secured.
• ALD Green (Ag Tech) – Innovative warehouse lighting company looking to raise growth capital for company’s marketing and sales initiatives. SOW proposal offered. Proposal declined.
• Once Upon a Farm (Plant-based foods) – Plant-based baby food company looking for retail sales and business development needs. SOW proposal offered. Proposal declined.
• Emerald Brand (Packaging innovation) – Corn waste, paper production company looking for connections with like-minded, high volume potential retailer. SOW proposal offered with framework for introductions and structure.

St. Paul, MN, US

• Managed a portfolio of 18 Fast Casual Restaurant Customers with combined annual revenues of $52M and $31M in gross profit. $37.8M in combined commercial deals landed.
• Marketing Team Lead on a commercial dish machine launch for a Top-Tier customer that included 1000-unit distribution and $4.8M in lease and product revenue in year one. Launch plan included oversight of consumption and.
• Utilized external Health Department data and internal restaurant survey data to develop customized program recommendations for five regional sandwich and Mexican restaurant chains with the revenue potential of $2.9M..
• Lead the preparation of 14 Executive Business Reviews for supply agreement extensions on customers with combined revenues of $41M. Retained all targets except for one for an $8M loss to plan.
• Lead the preparation of eight Capacities Reviews for new customer prospects. The successful execution of the reviews advanced program conversions worth $2M in incremental revenue.
• Lead the prospecting initiatives on three competition-owned customers worth $2M in revenue potential.

St. Paul, MN, US

• Directly responsible for a $60M core cleaning and sanitation segment within a $105M program portfolio with oversight of two innovation program launches; a power foaming program for warehouse clubs, and a solid sink.
• Lead a comprehensive marketing testing project across three cities to validate an innovative new power foaming value proposition.
• Project oversight included qualitative and quantitative data collection that ultimately substantiated the value of the new foaming platform against customer KPIs.
• Collaborated with a cross functional team to develop rollout forecast and installation plans, sales and marketing collaterals, and customer installation and training materials
• Directed the launch of a solid sink detergent and sanitizer program that expanded penetration from 0% to 1% in the solid segment of our detergent market while providing an estimated annual packaging, waste and freight.
• Directed a reformulation project on a $20M liquid detergent program and subsequent validation testing that recognized a 1.2% cost saving while keeping consumption rates unchanged.

Winston-Salem, NC, US

• Marketing Lead on a $180M Just My Size plus size apparel brand. Directed all P & L activities, consumer insight initiatives and consumer marketing campaigns that delivered profitable top line sales
• Presented 2011 long range business plan to deliver $187M in wholesale dollar sales (5% over prior year) and $39MM in gross profit (11% over prior year).
• Prepared the implementation of the 2010 financial operating plan with sales trending 9.2% or $15MM over plan, 122% over prior year. Gross margin trending 9.0% or $3MM over plan and 89% over prior year.
• Managed the update to the Brand’s 5-year old Attitude and Usage Study that identified new target segments with the most growth potential.
• Executed of a $500K magazine Ad campaign including budget, photoshoot, creative development and reach plan that delivered +60 total rating points and helped grow market share by 2 pts over prior year.
• Executed a $810K Facebook Ad campaign including creative development and programming that delivered 75K fans in 8 months, 5K more than our acquisition goal and 4 months before the competition.

Winston-Salem, NC, US

• Promoted to lead Walmart Category Management team that drove space productivity and sku performance analysis for all Walmart female sock and underwear programs. Directed entire data analysis process that lead to sku.
• Lead Hanesbrands sku performance assessment that produced retail space changes that lead to double digit sock and underwear retail sales growth, and 12% sock and 9% underwear shipment gains, respectively.
• Managed data analysis team that analyzed syndicated data and Walmart sales data to produce space productivity and distribution recommendations that improved Hanesbrands’ wholesale shipments by 15.2% vs. prior year.
• Co-chaired sales initiative that secured $1.7MM incremental annualized sales through a market and space productivity analysis that identified product voids in the Walmart girl’s underwear business.
• Successfully coached Assistant Category Manager for promotion to Category Manager.

Winston-Salem, NC, US

• Promoted to assistant marketing manager to support marketing initiatives to drive growing female underwear business in the Mass retail channel
• Directed Forecasting group to align account demand forecasts with market trend data that reduced women’s underwear excess inventory from 100K dozen to 25K dozen during an 8-month period.
• Achieved cost savings of $.10/dozen and improved on shelf merchandise presentation on women’s underwear business by converting printed polybag packaging to a combination cardboard insert/ polybag configuration.
• Successfully defended $18M girl’s underwear operating plan to senior management including $720K in promotional support. Plan and support helped secure incremental Back to School and Holiday distribution at Walmart.
• Directed two product launches in the girl’s licensed underwear business at Kohl’s one of which resulted in an 18K dozen pipe shipment commitment valued at $530K wholesale dollars.

Winston-Salem, NC, US

• On-site inventory and replenishment Analyst for the Hanes and Hanes Her Way Adult Family Fleece Programs. FY’99 AOP $20.4M on 400K dozen sold. Projected FY’00 AOP $24.5M on 480K dozen.
• Created and set up SKU level attributes for program items in Target’s item management system. This enhancement improved forecasting accuracy by differentiating SKU sales history by attribute.
• Built sales and inventory forecasts for the four adult fleece programs. Forecasts were extrapolated from the prior year’s Hanes fleece program test.
• Successfully managed $31.8M in combined adult fleece inventory spending for FY’ 99. Actual spending came in at $27.4M or 13.8% under Target’s spending plan.
• Successfully set up the adult fleece program’s on Target’s INFOREM Automated Item Replenishment System.
• Performed weekly item sales analysis to update INFOREM on item selling pattern and rate changes. Weekly analysis are essential for maximizing store/item instocks and sales.

• Managed a nine-person document processing unit responsible for the title conversion and the retained salvage property disposal process. FY’ 96 revenues $9.8M on the sale of 16M vehicles. Projected FY ’07 revenues ~.
• Successfully manage a $430M operating budget
• Clarified the department’s business objectives from prior management to be more in line with department’s and company’s business plan.
• Instituted training workshops for staff adjusters to improve documentation accuracy, reduce lead times on salable inventory and increase revenue potential for the company.
• Strengthened action vendor relationships by requiring current vendors to submit official service proposals. Evaluated and re-negotiated service contracts with the assistance of the local market managers to conform.
• Planned, organized and executed two action year audits to measure vendor inventory management performance. Audits were used to institute accountability and performance standards for vendors.

Investigated, evaluated and settled injury and property claims with $100K in settlement authority.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts - Ba, Economics