KeenSystems has been active since 2004 and stands for well-thought-out white-label communication services for IT- and Telecom Partners. Technically perfect, easy to use. We supply the technical building blocks, you take care of the sales and installation.At KeenSystems, I am responsible for the entire marketing spectrum, from defining the strategy to making plans, working with external agencies, executing campaigns, and enhancing the customer journey for our Business Partners.My role involves aligning marketing strategy with corporate objectives and Business Partner needs, specializing in buyer personas to ensure resonance across various channels, including online, offline, and personalized (Account-Based Marketing).Beyond overseeing content creation, I shape stories through blogs, whitepapers, infographics, and videos, aiding to the needs of our Business Partners and aligning seamlessly with KeenSystems' unique value propositions.Additionally, I manage critical multidisciplinaire projects.

Come for the coffee, stay for the good times. With over 40 different coffees, homemade cakes and pastries and a fresh, healthy lunch menu, Miss Coffee is all about a 'you-time' experience. Enjoying and pampering yourself. Alone or with friends. As co-owner, I was responsible for miscellaneous facilitating activities such as community building, marketing, pricemanagement, purchase and HR for 6-10 employees. Company sold succesfully in September 2022.

I was responsible for the Business Unit System, Test & Integration. Recruiting and mediating of highly educated technical personell (Bachelor, Master and PhD). Acquisition of potential clients (B2B).Long-term relationship management and negotiations with various group- and department managers (mostly B-level) in companies as DAF, ASML and Philips Healthcare. Conducting intake interviews and preparing quotations and contracts. Conducting intake interviews and drafting contracts. Collaborating with Universities and delivering training sessions. Accountable for guiding and coaching a team of 6 technical colleagues.

Translated technological advantages into customer-centric benefits, conducting comprehensive research and surveys to understand desires and needs among potential clients. Led the development of ViNotion in the B2B market, creating effective product-market combinations and formulating the commercial and marketing strategy. Under my guidance, the ViSense service was successfully launched.As a key member of the Management Team, I played the role of bridging the gap between technology and market demands. Oversaw policies and contributed to shaping the organization's long-term objectives.

New business development. Responsible for the revival of a neglected market.Working in a team of two people, my responsibilities included management of the customer portfolio of Faes Cases BVBA and guiding the sales process. Developing and realising new business activities. Researching, identifying and approaching potential businesses. Lead generation and expanding existing relationships.

Marketing communication campaigns, both online and offline. Developing and implementing a loyalty plan, including a bonus and gift system. Managing the website and social channels such as Facebook, Twitter (X), and Instagram. Designing for online and printed media. Organizing and participating in trade shows.In the sales domain, I was accountable for managing and supporting mid-sized clients.

Recruitment and selection of potential candidates as well as maintaining and deepening assigned and self-acquired business relationships.

Through sales skills and extensive product knowledge, conducting the right conversation with the customer in order to find out the exact needs, so that the customer ends up walking out of the store with a big smile on his face and a phone with the right mobile subscription in his pocket.