www.ironhorsemarketing.com Originally launched in 2002 and reignited in 2017, Iron Horse Marketing delivers high-level strategic counsel, marketing innovation and operational leadership for sports, experiential and consumer marketing clients. With three decades of building brands, driving revenue and fearlessly delivering breakthrough solutions, Iron Horse Marketing specializes in: • The Launch and Growth of New Ventures• Establishment and Maximization of Marketing Partnerships • Outsourced C-level leadershipExamples of Client Work:Copart, Inc.- As de-facto CMO for this $4B, publicly-traded online automotive auction company, IHM provided high-level strategic consultation and developed a consumer market penetration strategy using NASCAR and NHRA sponsorships.Experience (expapp.com) - Crafted go-to-market strategy for this mobile platform to partner with team sponsors to leverage the marketing of unforgettable fan experiences.Famous 58 - Launched new consumer BBQ food brand targeted to the football tailgate party market including marketing, e-commerce, product sourcing and customer service.Autotote Systems, Inc. - Developed new venture plan for this technology leader in horse racing. Leveraged their technology, video network and consumer access as a multi-media solution for sponsors. Entrepreneurship Through Acquisition:Golf Membership Venture- in 2017, teamed with investors to acquire and turn-around a golf hospitality membership company through affinity partnerships.Baseball Training Centers- For 2010-'11, pursued acquisition of a 24-location chain through investment by an endemic baseball brand and featuring an innovative grassroots marketing platform to engage community baseball associations. Online Collegiate Merchandising Venture- In 2004, crafted plan and sought funding for a strategic acquisition to create an online solution for universities to strengthen relationships and maximize revenue from school-identified merchandise.

https://lgst.wharton.upenn.edu/profile/digisir/Crafted and taught course to provide students with overview of sports industry including revenue models, franchise valuation, unions, collective bargaining, social and macro-economic factors, traditional and digital media, sponsorship, licensing, PR, emerging leagues and sports gambling. Incorporated guest presentations by several leading industry executives and coordinated Wharton Sports Business Initiative CEO Speaker Series.Recipient of Wharton Teaching Excellence Award for five consecutive years from 2019-20 through 2023-24 academic years!Selected by Wharton Executive MBA candidates to teach in San Francisco program for Summer sessions from 2022 through 2024.Asked to teach Wharton Industry Exploration Program (WIEP) on Media & Entertainment leading a program that combines classroom instruction with company site visits in Los Angeles, Spring 2024.

Silver Ridge Advisors is a management consulting firm that helps companies grow profitably, innovate, transform business models, pursue strategic acquisitions and improve operational performance. We work with executive teams in financial services, healthcare, media & technology, industrials, retail & consumer products, and with private equity and corporate development teams as an investment and operating partner. Fortune 500 and mid-size companies engage us as a trusted advisor, collaborative partner and enabler of results. Our consultants held executive positions in the industries we serve and are located in New York, Boston, Los Angeles, Chicago, Detroit and Washington D.C. We have worked with clients across the U.S. and in Canada, Europe and Asia since 2008.

Providing experience, insight and access to this start-up mobile technology company focused on improving every part of the nightlife experience.

For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

Led national marketing initiatives for this innovative vacation ownership company including: The Diamond Resorts Invitational - Founded and built a PGA Tour Champions/Celebrity golf tournament televised nationally on Golf Channel and featuring an all-star field of pro athletes and entertainers, headline concerts, celebrity chefs, awards show style gifting, family activities/excursions and a cause marketing initiative to demonstrate Diamond’s unique value proposition and build brand awareness of this vacation ownership company.• Oversaw a 12-person event operations team and directed the role of professional Tournament Director, 955-room resort operations team, 500+ food & beverage staff, 400+ volunteers and dozens of outsourced partners to activate sponsorships, deliver first class hospitality and produce a $8,500,000 event.• Raised over $2,300,000 for Florida Hospital for Children from this event and its predecessor, The Brian Gay Invitational. Partnership MarketingCreated partnerships with Barclays Bank and MasterCard to introduce and grow the Diamond Resorts MasterCard as both a product-financing tool and significant profit source.Event Marketing- Built a national event marketing team, generating over 15,000 new sales presentations in first two years of operation.

Responsible for leading strategic brand development including the forming and management of marketing partnerships for two popcorn brands, premium Dale and Thomas and mass-marketed Popcorn, Indiana. Leveraging a partnership with Universal pictures, created retail promotions, DVD integration and a viral/digital marketing program to build brand equity, generate consumer trial and drive retail traffic. Created promotions with Universal, the NY Giants, Red Sox, Netflix, Miller Beer/CVS and several others resulting in $1.2MM of incremental sales. Formed partnerships with Anschutz Entertainment Group (AEG) and Strike Ten Entertainment to build brand awareness and expand distribution to 30 arenas/stadiums and over 2,000 bowling centers nationwide.

Iron Horse Marketing was founded in 2002 as a platform for pursuing entrepreneurial ventures and providing partnership marketing consulting. Iron Horse Marketing suspended operations during positions at Dale and Thomas and Diamond Resorts and was re-ignited in 2017. For more detail on work and accomplishments, please see above entry from 2017-Present.

Led business development strategy and formed new partnerships for $6B/900 partner co-branded credit card portfolio with universities, non-profit associations, consumer products companies, sports organizations and other affinity-based organizations. At the time, the credit card subsidiary was known as First USA Bank. Initially directed marketing strategy for 200+ partners in sports and entertainment including development of new value-added product features including smart card/RFID, loyalty and reward programs.

Developed vision, crafted business plan and launched a stand-alone e-commerce and direct marketing group for the NBA including the NBA.com online store (now a $50MM business), official catalog, TV shopping and was a key team member that launched the NBA flagship store on Fifth Avenue in New York City. In addition to being a profit center, these new assets were marketing platforms for league sponsors such as American Express, AT&T and IBM. Built the foundation fo the NBA's CRM function through a partnership with Sports IllustratedFrom 1995-1997, as the Director of Business Operations with the Consumer Products Group I oversaw strategic planning, interdepartmental relationships and managed the P&L for the NBA’s $150 million licensed products division. The online store and other assets were developed outside core day-to-day responsibilities.

Recruited as new MBA graduate for management development program of affinity and loyalty marketing company. Developed new consumer membership service, Pet Privileges and was part of development team that tested in-store distribution at mass market retailers.

Summer brand management intern predecessor company, Kraft General Foods for their Frozen Novelties products including a Breyer's Ice Cream line. Asked to stay on part time through the fall after summer internship period ended.

Directed accounting and finance for IMG's Golf Division - the group that manages marketing opportunities for professional golfers. Also part of real estate development team as financial analyst. Was initially the assistant controller for Trans World International, IMG’s sports television production and distribution arm.

Auditing DepartmentCommon Mis-spellings of my last name are Digisi, di Gisi, DeGisi, DeGesi, Di Gisi, digise, DeJesus