Rob Douglass Email & Phone Number

Leatherhead, Greater London, Gb

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

Beaverton, Or, Us

Controlled design schedules against architectural timelines to produce world-class direct-to-consumer stores

Herzogenaurach, Bavaria, De

- Retail store/brand leader in driving development and execution of retail experiences for hundreds of doors for accounts like Dick's Sporting Goods, Academy Sports and Outdoors, Modell's; as well as sporting divisions like NCAA, NHL, MLS and adidas corporate initiatives- Developed strong partnerships with multi-functional teams across the brand to help drive success in retail channels. Examples include creative briefing with Brand Design team, crunching numbers with finance, partnering with MLS to deliver marketing toolkits, and working alongside corporate events teams to deliver internal sales and marketing experiences for global marketing meetings- Drove the implementation of augmented and virtual reality displays within adidas owned market showrooms. Built strategy on how emerging technology can be used to increase consumer engagement and internal workflow efficiencies- Experienced in budget management and tracking, including proposal reviews and agency audits- Team player who prides himself in building relationships to ensure everyone delivers on-time, in-budget, and that exceed the brand's expectations- Quickly adaptable and early adopter of new systems that were implemented by brand, including purchase-order and budget tracking systems; file sharing and cloud-based systems; internal communication systems; and fixture management and order systems as well

Portland, Oregon, Us

Working within the Product team, I managed multiple projects across different business units, serving as the point person and additional assistance when complex projects needed an organized, detail driven leader− Assist Footwear and Soft-Goods Product Line Managers and Developers in product management lifecycle. Duties consisted of editing product CADs and color ways, reviewing product line lists to ensure accuracy of product pricing and information, and forecasting sales with our global regions − Performed competitive brand analyses and trend reports to identify new opportunities and style guides for U.S. marketplace − Coordinate outside vendor production schedules and timelines to enforce timely delivery of deadlines − Responsible for oversight and delivery of assets needed for internal company events like sales meetings, line reviews, or meetings with major retail partners. Organized and allocated resources and team members to ensure meetings ran smoothly

Portland, Oregon, Us

Leading the marketing efforts across U.S. and Global retail platforms, I served alone as the conduit between brand campaigns and how they came alive with our partners; assisting in setting strategy, delivery, and execution for KEEN’s in-store and online presence. Consistently delivered on project quality, accuracy, and tight or unexpected deadlines in a fast-paced environment− Led the creation, execution, and delivery of multiple omni-channel marketing projects for key and strategic accounts, serving as brand manager to further enhance awareness and positioning of KEEN. Included holding weekly status report meetings for stakeholders, handling PO requests, managing inventory reports, tracking project timelines and invoices, and being the go-to for any last-minute marketing requests. − Managed all relationships and served as main liaison of communications, project expectations and budgets for both internal cross-functional teams and outside retail partners, like Dick’s Sporting Goods, Cabela’s, Amazon and Zappos. Internal teams included marketing and creative, sales, product, operations, finance/accounting and international partners − Responsible for $1.8 million budget and brand guideline compliance for all retail-based consumer facing ads, including print, digital, email and in-store materials − Developed, executed, and oversaw world-wide roll out of a multi-year, $2.6 million point of purchase program for distribution to over 600 retail stores globally as a team of one. Worked closely with KEEN and agency-partner C-level executive teams to negotiate budget and design proposals, managing those agency relationships on a daily basis − Traveled to markets across U.S. and internationally to meet with partner account leads to pitch, collaborate, and explore new opportunities for brand initiatives. Fostered a positive relationship to build more robust, comprehensive marketing plans for those accounts

Portland, Oregon, Us

- Manage distribution channels for all retail point of purchase items, from creation at production facilities down to installation at localized levels- Assist in International distribution of all retail assets (POP, graphics, retail promotions)- Strategically plans and executes US retailer promotions to drive sell through- Assist Sales team in monitoring and enhancing brand image in retail stores- Conducts market research via KEEN tech-reps and sales team about what is working in retail-markets and what is not- Manage implementation of marketing development funds for Strategic/Key/Core accounts to enhance brand key messages- Work closely with vendors and partners to develop new creative assets, in-store assets, and other major retail projects- Liaison between external retail stores and vendors, as well as our internal customer service, operations, and sales teams

Portland, Oregon, Us

Developed marketing strategy, content and execution of key initiative launches across U.S. wholesale accounts− Led the creation of brand campaign called KEEN River Clean Up Tour and heavily assisted in execution of the Live Monumental campaign. Both programs spanned across the U.S. and bridged the gap between sales, marketing/social media, and CSR functions, spreading awareness of KEEN brand values and working cross-functionally to establish KEEN as a leader in environmental advocacy among the sports and outdoors industry − Daily duties consisted of managing ordering of marketing assets like point of purchase fixtures, briefing in digital and print creative collateral, writing copy for marketing pieces, reviewing agency partner reports, tracking inventory and project timelines, and building toolkits and retail-brand guidelines for international partners’ use