Rob Dwek

Rob Dwek Email and Phone Number

CEO | Global Media Executive | Build & Scale Entertainment, Sports & Media Organizations @ The Social Channel
Rob Dwek's Location
New York, New York, United States, United States
About Rob Dwek

Senior Executive with 20+ years of experience building & scaling global companies across sports, digital media, and entertainment. Establish & oversee the end-to-end creative process, including strategy,roadmaps, content creation, brand building, distribution, digital media, and setting expectations acrossinternal teams and investors.As a proven leader and team manager, I build value across entertainment, sports & media properties byfacilitating and securing innovative media deals with major studios & streaming platforms. Was at the forefront of identifying and developing International TV formats for U.S. broadcasting networks.I recently co-led a groundbreaking initiative with the Women’s Tennis Association (WTA), the largest global women's sports league alongside my partner at The Social Channel, Mike Mcgraw. Together we launched WTA Networks to house the league’s marketing functions, content creation & entire digital ecosystem. Notably, my leadership fostered a digital media collaboration with 135+ professional tennis players, which grossed 2B+ annual social media impressions and resulted in award-winning content creation.During my time as Exec VP of Primetime Programming at Fox Broadcasting, I supervised all aspects ofprogramming strategy and development, production, casting, scheduling, research, legal affairs andled the executive team behind some of the most popular programs in TV history such as That 70’s Show,Malcolm in the Middle, and Family GuyKey Areas of Leadership Focus:Content Creation/Management | Brand Strategy/Management | Strategic Marketing Partnerships| Functional Team Lead | Digital Content Marketing | Media Innovation

Rob Dwek's Current Company Details
The Social Channel

The Social Channel

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CEO | Global Media Executive | Build & Scale Entertainment, Sports & Media Organizations
Rob Dwek Work Experience Details
  • The Social Channel
    Co-Chief Executive Officer, Founder
    The Social Channel Dec 2011 - Present
    New York, New York, Us
    Founded company in 2013 to capitalize on emerging opportunities in the digital sports marketplace. Collaborate with major sports leagues WTA, WWE, large events like Porsche Tennis Grand Prix, and pro athletes to build digital businesses that accelerate audience growth. Partner with 7 top global athletes to drive revenue through sponsorships, content creation & subscriber-based customized apps.Oversee the development of company vision, mission, and execution of marketing content. Liaise with client leadership to drive the creative process that retains, and grows followers, and increases brand awareness through various digital channels aligned with our business strategy• Managed creative process for 7 top-ten professional tennis players, featuring Maria Sharapova, Novak Djokovic & Kei Nishikori, which drives revenue through sponsorships, content creation & custom apps• Orchestrate collaborative effort between WTA & The Social Channel to launch WTA Networks, which houses all the league’s marketing, content production, and entire digital ecosystem• Negotiated & acquired licensing rights to integrate live professional tennis matches into player apps• Developed & produced 40-episode series featuring Maria Sharapova with sponsorship integrations from Porsche & Avon• Oversee content creation, sponsorships & digital transformation efforts for Porsche Tennis Grand Prix from 2012-2016• Developed and executed gamified monetization app on Facebook for the WWE• Managed $20M P&L; led all operations, team hiring, budgets, production, etc.
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  • Wta Networks
    Chief Content Officer, Steering Committee Member
    Wta Networks 2016 - 2021
    Groundbreaking initiative with the Women’s Tennis Association (WTA), the largest global women’s sportsleague. In collaboration with the WTA, The Social Channel launched WTA Networks to house the league’smarketing functions, Content production & entire digital ecosystem.Partnered with The Social Channel Co-CEO Mike Mcgraw to establish a transformational digital and social presence for Women’s professional tennis while producing unrivaled audience growth & revenue. Oversaw end-to-end content development & digital media partnership process.• Led digital media collaboration with 135 tennis professionals that grossed 2B+ annual social media impressions• Centralized WTA league marketing, branding & production into new digital/social venture integrating direct-to-consumer influencer marketing• Rebranded league’s marketing platform including media properties, logo, website, broadcast & social channels• Negotiated rights to acquire, distribute & monetize digital streaming rights with social platforms for live matches, highlights/press conferences• Secured & executed content branding strategy for major sponsors like SAP, Porsche, Tennis Warehouse, Moroccan Oil, MCM, etc.• Pioneered & launched award-winning original programming including; “Tennis United," a weekly series highlighting top WTA & ATP tour talent, alongside athletes such as Wayne Gretzky, Steve Nash, and Dirk Nowitzky
  • Liveautographs.Com
    Founder/Ceo
    Liveautographs.Com Jun 2007 - Mar 2011
    First-of-its-kind video messaging platform that allowed fans to receive personalized celebrity videos.Founded, launched & scaled an industry-first web platform that allowed users to purchase personalizedvideo messages from their favorite celebrities & athletes.• Pitched & secured Series A funding and subsequent exit to Availor Partners• Negotiated & signed contracts with 85+ celebrities like Magic Johnson, Serena Williams, William Shatner, cast of LOST, etc.• Led beta-testing to develop partnerships & deals with major media, internet & social networking companies, including Topps, Bravo, and CBS• Secured partnership with Ticketmaster to offer 50-artist trial that positioned Live Autographs products in the customer transaction path, which established high conversion opportunities
  • Red Tv
    President, Executive Producer, Consultant
    Red Tv 2000 - 2005
    Global television production company leveraging international content.Launched RED TV, funded by 20th Century Fox & Channel Four UK. Pioneered transformational shift in TV industry by importing & developing new UK talent & formats into American TV programming market.• Directed cross-functional team of Operations, Program Development, Marketing, Strategic Planning, Finance, Sales & Public Relations to carry out global programming• Advised CEO & Senior Management of Channel 4 UK & Granada Studios UK to cultivate & expand strategic partnerships between British & U.S. TV broadcasters & major studios• Integrated multiple innovative new formats; exchanged talent & groundbreaking ideas resulting in 5 seasons of critically-acclaimed series Queer as Folk, the highest-rated original series on Showtime
  • Fox Broadcasting Company
    Executive Vice President Primetime Programming
    Fox Broadcasting Company 1997 - 2000
    Los Angeles, California, Us
    Served as FOX Broadcasting’s #2 Executive providing strategic leadership & cross-functional team supervision of 50 employees within TV programming, Content & Production departments.• Integrated entire creative process & executive decisions & show selections, earning FOX #1 ranking in key demographic• Reported to President/Chairman to direct all programming strategy including casting, scheduling, programming development, research & legal affairs• Managed end-to-end lifecycle of major projects & oversaw $130M annual operating budget• Implemented creative strategies to identify & sign undiscovered talent, which resulted in the production of cutting-edge series such as Family Guy, Futurama, That 70’s Show & Malcolm in the Middle• Supervised Fox's signature primetime series, including “Ally McBeal,” “Beverly Hills 90210,” “Melrose Place,” “X-Files,” “The Simpsons,” & “King of the Hill,” which earned record ratings & revenues
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  • Abc Television
    Evp Primetime Programming
    Abc Television 1996 - 1997
    Burbank, California, Us
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Rob Dwek Education Details

  • Boston University
    Boston University
    Business/Managerial Economics
  • Harvard Law School
    Harvard Law School
    Program On Negotiation Master Class
  • Essec Executive Education
    Essec Executive Education
    Mediation And Conflict Resolution Specialization

Frequently Asked Questions about Rob Dwek

What company does Rob Dwek work for?

Rob Dwek works for The Social Channel

What is Rob Dwek's role at the current company?

Rob Dwek's current role is CEO | Global Media Executive | Build & Scale Entertainment, Sports & Media Organizations.

What schools did Rob Dwek attend?

Rob Dwek attended Boston University, Harvard Law School, Essec Executive Education.

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