Rob Dwek Email & Phone Number

New York, New York, Us

Founded company in 2013 to capitalize on emerging opportunities in the digital sports marketplace. Collaborate with major sports leagues WTA, WWE, large events like Porsche Tennis Grand Prix, and pro athletes to build digital businesses that accelerate audience growth. Partner with 7 top global athletes to drive revenue through sponsorships, content creation & subscriber-based customized apps.Oversee the development of company vision, mission, and execution of marketing content. Liaise with client leadership to drive the creative process that retains, and grows followers, and increases brand awareness through various digital channels aligned with our business strategy• Managed creative process for 7 top-ten professional tennis players, featuring Maria Sharapova, Novak Djokovic & Kei Nishikori, which drives revenue through sponsorships, content creation & custom apps• Orchestrate collaborative effort between WTA & The Social Channel to launch WTA Networks, which houses all the league’s marketing, content production, and entire digital ecosystem• Negotiated & acquired licensing rights to integrate live professional tennis matches into player apps• Developed & produced 40-episode series featuring Maria Sharapova with sponsorship integrations from Porsche & Avon• Oversee content creation, sponsorships & digital transformation efforts for Porsche Tennis Grand Prix from 2012-2016• Developed and executed gamified monetization app on Facebook for the WWE• Managed $20M P&L; led all operations, team hiring, budgets, production, etc.

Groundbreaking initiative with the Women’s Tennis Association (WTA), the largest global women’s sportsleague. In collaboration with the WTA, The Social Channel launched WTA Networks to house the league’smarketing functions, Content production & entire digital ecosystem.Partnered with The Social Channel Co-CEO Mike Mcgraw to establish a transformational digital and social presence for Women’s professional tennis while producing unrivaled audience growth & revenue. Oversaw end-to-end content development & digital media partnership process.• Led digital media collaboration with 135 tennis professionals that grossed 2B+ annual social media impressions• Centralized WTA league marketing, branding & production into new digital/social venture integrating direct-to-consumer influencer marketing• Rebranded league’s marketing platform including media properties, logo, website, broadcast & social channels• Negotiated rights to acquire, distribute & monetize digital streaming rights with social platforms for live matches, highlights/press conferences• Secured & executed content branding strategy for major sponsors like SAP, Porsche, Tennis Warehouse, Moroccan Oil, MCM, etc.• Pioneered & launched award-winning original programming including; “Tennis United," a weekly series highlighting top WTA & ATP tour talent, alongside athletes such as Wayne Gretzky, Steve Nash, and Dirk Nowitzky

First-of-its-kind video messaging platform that allowed fans to receive personalized celebrity videos.Founded, launched & scaled an industry-first web platform that allowed users to purchase personalizedvideo messages from their favorite celebrities & athletes.• Pitched & secured Series A funding and subsequent exit to Availor Partners• Negotiated & signed contracts with 85+ celebrities like Magic Johnson, Serena Williams, William Shatner, cast of LOST, etc.• Led beta-testing to develop partnerships & deals with major media, internet & social networking companies, including Topps, Bravo, and CBS• Secured partnership with Ticketmaster to offer 50-artist trial that positioned Live Autographs products in the customer transaction path, which established high conversion opportunities

Global television production company leveraging international content.Launched RED TV, funded by 20th Century Fox & Channel Four UK. Pioneered transformational shift in TV industry by importing & developing new UK talent & formats into American TV programming market.• Directed cross-functional team of Operations, Program Development, Marketing, Strategic Planning, Finance, Sales & Public Relations to carry out global programming• Advised CEO & Senior Management of Channel 4 UK & Granada Studios UK to cultivate & expand strategic partnerships between British & U.S. TV broadcasters & major studios• Integrated multiple innovative new formats; exchanged talent & groundbreaking ideas resulting in 5 seasons of critically-acclaimed series Queer as Folk, the highest-rated original series on Showtime

Los Angeles, California, Us

Served as FOX Broadcasting’s #2 Executive providing strategic leadership & cross-functional team supervision of 50 employees within TV programming, Content & Production departments.• Integrated entire creative process & executive decisions & show selections, earning FOX #1 ranking in key demographic• Reported to President/Chairman to direct all programming strategy including casting, scheduling, programming development, research & legal affairs• Managed end-to-end lifecycle of major projects & oversaw $130M annual operating budget• Implemented creative strategies to identify & sign undiscovered talent, which resulted in the production of cutting-edge series such as Family Guy, Futurama, That 70’s Show & Malcolm in the Middle• Supervised Fox's signature primetime series, including “Ally McBeal,” “Beverly Hills 90210,” “Melrose Place,” “X-Files,” “The Simpsons,” & “King of the Hill,” which earned record ratings & revenues

Burbank, California, Us

Business/Managerial Economics

Program On Negotiation Master Class

Negotiation, Mediation And Conflict Resolution Specialization