Design Lead
Atlanta, Georgia, United States
Provided turn-key creative solutions for marketing and product managers through collaborative strategies to produce branding, displays, presentations, retail merchandising, packaging, emails, websites, brochures, logos, animations, advertising, one-pagers, publications, and proposals while defining and promoting each brand. Designed packaging and brand-aligned graphics for consumer paper products. Built packaging to suit substrates and printing process. Produce paper demonstration pieces including project management, concepts, design, illustration, copywriting, scheduling, contracting vendors, estimating, press checks, packaging, and delivery. Designed and built paper packaging graphics for three brands across 38 products utilizing different substrates, printing processes, and meeting federal standards for consumer labeling. Created marketing images, mechanical files, and naming conventions for the media asset library.