Rob Einfalt Email & Phone Number

Chicago

RF Surgical Systems leverages radio frequency detection technology, embedded in soft goods utilized in an operating room environment, to eliminate the possibility of patient Retained Surgical Items (RSIs). Call points include OB GYN / GYN ONC, Cardiothoracic, General and Urological Surgeons, VPs of Perioperative Services as well as Hospital CEOs and CFOs. Successfully navigating this sales process demanded building a coalition of surgeon champions as well as administrative champions in order to clear value analysis committees and move toward system implementation. Duties also included managing the activities of area clinical support team.Achievements:2014• Left territory at 184% to quota, YTD, for disposables through Q3 • 128% to yearly quota for capital equipment, by July • Closed 1st ever capital equipment sale in company history ($135K) while securing a $400K annual revenue stream. (University of Wisconsin Medical Center)• #1 YTD, (out of 15) in performance vs total opportunity in territory, through Q32013• Closed $1.2M annual revenue stream, implementing every hospital in the Presence Health hospital network• #2 (out of 16) in percentage growth (121%)• Grew number of active accounts from 4 to 17• Elevated territory ranked 14th when I was hired, (out of 16) to 7th in year 1. Grew territory from 7th to 3rd in year 2 (#1 in capital sales) prior to making a quality of life move to gulf coast of Central Florida.

Chicago

Berchtold products include a high end portfolio of OR lights, surgical equipment management booms as well as surgical tables. Successful representation necessitated a thorough understanding of Operating Room design, needs of a multitude of surgical specialties as it pertains to equipment set up, patient positioning on the surgical table and procedural flow. Beyond all else, this sale demanded a hunter’s mindset; finding ways to get in front of, connect with, and uncover influential surgeon needs, garnering their support and leveraging that support with administration. Duties also included coordinating support with the area Berchtold equipment service techs (3) and surgical table clinical support specialist (1).Achievements: • 2012 Exceeded total FY 2012 quota, by April• Ranked #1 in overall sales upon departure• Closed largest surgical table order in company history ($1.7M) University of Chicago Medical Center• Awarded “Best General Operating Room Design” in company, competing against 38 reps• 2011 Ranked 2nd in overall sales in the Midwest Region (7 reps)• Initiated surgical table business at key accounts such as Northwestern Memorial Hospital, University of Chicago Hospitals, Resurrection Health

Launched new technology into the plastic and reconstructive surgery market for a start-up company focused on intra-operative as well as post operative monitoring of free flap tissue transfers using Near Infrared Spectroscopy (NIRS) Number 1 (out of 10) in total capital sales, FY 08 ($138,000)Number 1 highest Average Sales Price: FY07 ($618), FY08 ($629) and FY09 ($703) for disposable products for any established rep Number 1 highest Average Sales Price: FY07, ($22,500) FY08($31,000) and FY09 ($34,000) for capital productsNumber 2 in total sales for history of the company through FY 08Closed first order of an ENT disposable product in history of the company (Ohio State University) June 2009Initiated business with several key accounts in the Midwest to; Milwaukee)

Operating Room based sales: Titanium Plating, Osteogenesis Distraction Devices, Headlamps, Resorbable Plating, Custom Cranial Implants, Instrumentation. Call points included Plastics, Oral, Neuro and ENT surgeonsNumber 1 in company 4 years straight in Sternalock product categoryNumber 1 in company 2 years straight in locking reconstruction categoryTop 5, 4 years straight in HTR-PMI (Human Tissue Replacement-Patient matched cranial Implants)Top 4, 5 years straight in distraction osteogenesis salesTop 5 in resorbable plating, 4 years straightTop 10 (out of 58) in the country in sales volume and growth over 4 yearsGrew territory doing less than 300k/ yr to a consistent 1 Million + territoryNegotiated purchasing agreements to include pricing and bundling packagesManaged and Trained 3 associates with no prior medical sales

(20 million dollar privately held company specializing in craniomaxillofacial instrumentation to include titanium fixation, osteogenesis distraction devices and surgical instrumentsNUMBER 1 ranking in the company, out of 45 national reps, through Dec 1999 in a combined ranking system taking volume, growth, and percentage-to-quota into considerationNUMBER 1 in the company in the distraction osteogenesis product category for 1999157% growth achieved for FY 1999Managed over 1.5 Million dollars in inventory in various hospital and office locations within the territoryInstructed surgeons and staff through in-service training.Generated new business and accounts, landing one of the nations largest neurosurgical accountsAchieved consistent success in an extremely competitive market

Lead 135 soldiers as Company Executive Officer, responsible for all training, to include professional development, physical fitness, and equipment and vehicle maintenanceAdvise Brigade level commanders on execution of fire support plans as the Fire Support Officer for an Apache attack helicopter battalion Number 1 Fire Support Officer of 4th Infantry Division, 1997

Bachelor Of Science, Business Management

Activities and Societies: FootballFootball / Linebacker

Education record