Robel Gugsa Email & Phone Number

Sherman Oaks

SMB Business Acquisition

Chatsworth, CA

SMB Business Acquisition

Woodland Hills, CA

SMB Business Acquisition

Los Angeles Metropolitan Area

SMB Acquisition & Operations I Digital Transformation I SMB Investor

Greater Los Angeles Area

• Led organization that owns and operates 12,000 Automated Teller Machines (ATMs) in the United States, growing the organization to a topline growth of $210M from $77M over five years, exceeding targets by achieving $30M.
• Introduced new revenue streams, such as digital topper advertising, In-transaction advertising, card-holder targeted promotions, and mobile e-receipts which drove up ATM transaction revenue by $5M per year.
• Identified and reduced costs due to inefficiencies by instituting methodology and technology to track performance levels, SLA adherence, vendor spend, coordinated operations, resulting in a COGS reduction and OpEx.
• Further rationalized costs by right-sizing labor requirements, and reduced ATM cash residual rate (% cash return) to 23% from 55% by optimizing cash-forecasting and reducing cash in-transit, resulting in $3M of savings.
• Established Customer Service call center with cloud-based systems and operation and decreased data center cost by merging 4 data centers and backup sites into a hybrid model.

Greater Los Angeles Area

• Collaborated with Leadership Team to define and execute the technology strategy and innovation process, expanding the technology team to support FCTI's long-term growth objectives.
• Deployed and operated 8,500 new ATMs across the country within six months, identifying and partnering with vendors able to support and scale.
• Launched large-scale roll-out operations, maintaining the quality of experience through key success factors such as improved customer service, ATM uptime, transaction/cash forecasting, time-to-market, reduce SW.
• Consolidated infrastructure, re-design, availability, and performance using cloud computing services and other emerging technologies such as IoT, AI/ML, and data analytics.
• Led IT organization to develop SDLC process and identify risks, best practices, security options, scalability, and delivery excellence from inception, design, development, QA, support, and release.

• Built organization that developed an ATM software platform to enable multiple financial institutions to deliver their respective bank's user interface, marketing, and branding concurrently.
• Raised $5M in startup capital, utilizing funding to develop and roll out a software platform on 3,000 ATMs across the United States.
• Led technology team that built core application and platform, and the development of intellectual property software platform from inception.
• Drafted, applied, and secured a patent for SAB network technology, developing technology from concept to market-ready product, closing paid business deals before official product launch
• Spearheaded execution of platform roll-out needed to operate all ATMs; secured multimillion-dollar exit with FCTI in 2013.

Hackensack, NJ

Morrisplains, NJ

Mis, Technology Management

Bs, Electrical Engineering/ Computer Science