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Startup executive (experience in B2B/B2C and as both a founder and employee) with some big company background. Worked in and across various functions and departments, with a specialty in sales and marketing at high growth SaaS companies. I'm currently at a startup where I'm responsible for overall revenue growth.Specialties: SaaS (software as a service), sales, velocity sales, metrics, marketing, management, customer success, product management, product design, information security, lead generation, process development, international management and outsourcing, program and project management, customer support, marketing, recruiting and hiring, HR, IT, competitive analysis, quantitative and qualitative analysis.
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CeoZengrcMiami Beach, Fl, Us -
Acting CeoRiskoptics Aug 2023 - PresentSan Francisco, California, Us -
Chief Strategy OfficerRiskoptics Apr 2022 - Aug 2023San Francisco, California, Us -
Svp SalesRiskoptics May 2015 - May 2022San Francisco, California, UsFirst sales/marketing employee at fast growing InfoSec SaaS startup. Accomplishments include:• Personally sold our first 40 SaaS accounts, taking company from 0 to $1M ARR in license revenue in 18 months. Accounts I won include Apple, Salesforce, Uber, Airbnb, Square, Autodesk, Twitter, and more• Developed GTM, sales process, targeting, messaging• Responsible for commission plan, quota, developing metrics, hiring, training, mentoring, managing and scaling revenue team from 1 (just me) to 40. Team wins included Walmart, Alaska Airlines, NVIDIA, and many more• Doubled (or more) license revenue every year for 3 years, eventually growing company from 0 to 20M+ ARR• Pushed ACV/TCV up over 400% in 3 years• Built marketing and customer success functions and served as VP of Marketing and CS from 0-5M as well. This included marketing hiring, management, budget, and overall responsibility for lead and opportunity generation• Kept LTV at >3x CAC every year -
Founder/CeoReferlia Feb 2013 - Jun 2017Helping businesses use word-of-mouth to get new customers, retain current ones, assist with SEO, and build a positive online reputation.Check it out here: www.referlia.com
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Director Of ProductVeetle Inc. Nov 2011 - Feb 2013Palo Alto, Ca, UsVeetle was a social/mobile live video startup funded by Silver Lake Partners. I was responsible for product roadmap and development, recruiting and managing engineers, leading scrum, and product releases. -
Founder And Vp ProductNotchup, Inc. 2008 - Oct 2011Palo Alto, Ca, UsNotchUp launched as a way to connect hiring companies with top talent (http://techcrunch.com/2008/01/22/stealth-job-site-notchup-makes-companies-pay-to-interview-you/). The company later pivoted to an Applicant Tracking System model (http://community.ere.net/blogs/todd-raphaels-world-of-talent/2011/03/paying-people-to-interview-revisited/).At NotchUp, I:• Came up with the initial idea and oversaw product design from the PRD/wireframe phase through launch• Refined the initial signup mechanism to make it more viral, a change that led to over 100,000 new member signups in under one week• Conducted press interviews during launch at DEMO Conference and post-launch• Helped re-design product during business pivot from job board to ATS• Signed up over 1,000 companies to use product, and designed new features/improved existing features based on customer feedback and site usage data• Optimized the hiring process and strategy for multiple startup clients to help clients attract and close top-tier candidates• Raised $1.9M from Floodgate Ventures -
Director, Business Operations And Strategic PlanningPeerflix Inc. May 2005 - 2008UsPeerflix was a peer-to-peer trading platform for physical media (DVDs) and movie-focused social network/facebook app. The company was funded by Battery Ventures, 3i and BV. Peerflix was acquired by Live Universe in 2008.At Peerflix, I:• Gathered requirements, performed research/quantitative analysis, facilitated usability tests and wrote PRDs, created wireframes and process flows for different innovative product features (both user and internal facing) and business systems• Analyzed data and usage patterns to refine existing product features to increase revenue and site stickiness• Coordinated with various stakeholders and project managed implementation for new product initiatives• Served as program manager for product relaunch (the original .NET platform was rebuilt in Java) and subsequent weekly releases, bridging the product and engineering teams to prioritize features and ensure that releases went “out the door” on time• Overhauled customer support department and managed function post re-org. Outsourced labor component, trained new support agents, wrote PRD/managed build for new support tools designed to improve agent efficiency, and integrated new CRM tool• Cut total support costs by 66% within first three months while decreasing average response time by 50% and increasing member satisfaction by 5%• Recruited 15 team members into company. Recruited both technical (i.e. Chief Software Architect, Web Developers and Java Engineers) and business (Director of Marketing and Director of Finance) personnel• Was promoted three times in three years -
Co-FounderVysion Solutions Llc Oct 2004 - 2005Vysion Solutions was a SaaS application for the hospitality industry. It helped restaurants, lounges and nightclubs with guest management and allowed patrons to make online reservations at their favorite venues. At Vysion Solutions, I:• Provided overall company vision and strategy• Designed company’s suite of products and worked with engineers to build and refine products• Managed company’s finances• Was responsible for business development/partnerships• Designed and built corporate and product websites
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Associate Consultant/Data ManagerParexel International Mar 2003 - Oct 2004Durham, North Carolina, UsPAREXEL International is a leading biotech/pharmaceutical management consulting and business process outsourcing (BPO) firm. At PAREXEL, I:* Analyzed biophmara data sets to determine trends in clincal trial data.* Worked with clients to determine clinical trial process flows and make them more effective.* Was promoted in under a year.
Rob Ellis Skills
Rob Ellis Education Details
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Cornell UniversityGenetics
Frequently Asked Questions about Rob Ellis
What company does Rob Ellis work for?
Rob Ellis works for Zengrc
What is Rob Ellis's role at the current company?
Rob Ellis's current role is CEO.
What is Rob Ellis's email address?
Rob Ellis's email address is ro****@****ire.net
What is Rob Ellis's direct phone number?
Rob Ellis's direct phone number is +141585*****
What schools did Rob Ellis attend?
Rob Ellis attended Cornell University.
What are some of Rob Ellis's interests?
Rob Ellis has interest in Saas, Small And Medium Businesses, Collecting.
What skills is Rob Ellis known for?
Rob Ellis has skills like Start Ups, Management, Product Management, Strategy, Saas, Program Management, Marketing, Lead Generation, Business Strategy, Crm, Leadership, Strategic Planning.
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