Rob Engelman Email and Phone Number
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SUMMARYAccomplished marketing leader with a proven track record in leading highly visible projects and teams to achieve significant business results. Broad cross-functional background with expertise in the areas of customer acquisition, engagement, loyalty, new product introductions, sales activation, and strategic growth planning in B2C, B2B, and B2B2C environments.Industry specialties include: Financial Services, Education, Travel & Entertainment, Professional Services, Membership and Subscription Services, Consulting, and Marketing Services.Author, adjunct instructor, and experienced developer/facilitator of marketing programs for both internal staff and channel partners. Demonstrated strengths include strategic marketing, marketing planning, digital direct marketing, research and analytics, customer lifecycle management, integrated marketing, client relationship management, product and program management, corporate strategy and talent development.ADDITIONAL NOTES* Consultative background to quickly assess business situations and identify growth opportunities.* Managerial skills to lead and influence internal and external resources, as well as developing teams and individuals.* Demonstrated ability to turn business strategy into results-driven actions that drive growth.* Analytic & creative problem solving skills to navigate difficult marketing challenges.
Freddie Mac
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Director, MarketingFreddie Mac May 2022 - PresentMclean, Va, Us
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Director, MarketingDevry University Oct 2019 - Feb 2022Lisle, Illinois, UsLead strategic marketing planning for DeVry University and its business-to-business channel to support growth into new markets, new products, new channels, and new programs. Manage cross-functional teams and external agencies to build integrated campaigns guided by research, analytics, and customer insights. -
Svp Marketing Strategy - Citi Retail ServicesCiti Apr 2012 - Sep 2019New York, New York, UsDrove marketing strategy and execution across 10 national retail partners within multiple industries to deliver more than $5.2B in annual credit sales among 21 consumer, commercial, and co-brand products within a $36 million marketing budget. Managed cross-functional teams to drive growth initiatives through research, data analytics, customer loyalty, card value proposition enhancements, promotional strategies, associate engagement, in-store merchandising, digital direct marketing, and integrated partner channel communication. -
PresidentEngelman Management Group Feb 2001 - Apr 2012Provided day-to-day marketing leadership for privately held organizations. Worked with business owners and staff to plan, develop, and execute fundamental marketing strategies to increase revenue and enhance business value. -
Advisory Board MemberVistage International Jun 2002 - Mar 2012San Diego, California, UsSat on the advisory board for several professional service providers. As a trusted business adviser, I attend monthly meetings to act as a sounding board, challenge assumptions, discuss growth strategies, provide feedback, and share expert advice with peers from a diverse range of businesses and backgrounds. -
Adjunct InstructorUniversity Of Chicago - Graham School Feb 2002 - Dec 2011Taught two courses: 1) Successful Marketing: Basics to New Directions; 2) 21st Century Direct Marketing
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Engagement DirectorAspireup, Llc Mar 2008 - Nov 2011Chicago, Il, UsA strategic marketing and brand consulting firm that helps companies grow -
Vice President - MarketingSurepayroll Feb 2000 - Jan 2001Rochester, New York, UsChampioned start-up company’s marketing, public relations, and telesales efforts from beta test through first seven months of live operations. -
Vice President - MarketingCiticorp Diners Club Jun 1993 - Apr 2000UsCITICORP DINERS CLUB INC. Vice President -- U.S. Consumer Marketing (1998 – 2000)Led a six-person team and a $20 million budget to set marketing objectives, and implement targeted strategies in the areas of customer acquisition, activation, usage, and retention.Vice President – Central Bill Products & Travel Agency Marketing (1997 – 1998) Led all marketing initiatives, from strategy to implementation, for two corporate billing products as well as Diners Club’s primary channel of distribution for corporate accounts.Director – Central Bill Products (1996 – 1997)Led multi-functional taskforce of seven departments to launch the Diners Club Group Event SystemDirector – Personal Card Lifecycle Management (1995 – 1996)Developed and implemented marketing framework for cardmember lifecycle management model that was designed to use database and relationship marketing to increase usage/spending, while decreasing attritionManager – Personal Card Acquisitions (1993 – 1995)Managed consumer research, creative development, list segmentation, production, and post analysis for acquisitions-based direct mail campaigns, with mail drop quantities of approximately 2.5 million pieces.
Rob Engelman Skills
Rob Engelman Education Details
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Northwestern University - Kellogg School Of ManagementOrganizational Behavior -
Dartmouth CollegeSociology And Psychology
Frequently Asked Questions about Rob Engelman
What company does Rob Engelman work for?
Rob Engelman works for Freddie Mac
What is Rob Engelman's role at the current company?
Rob Engelman's current role is Senior Marketing Leader | Results Driven | Customer Centric | Growth Focused | Customer Lifecycle Mgmt | B2B B2C & B2B2C.
What is Rob Engelman's email address?
Rob Engelman's email address is re****@****vry.edu
What is Rob Engelman's direct phone number?
Rob Engelman's direct phone number is +141676*****
What schools did Rob Engelman attend?
Rob Engelman attended Northwestern University - Kellogg School Of Management, Dartmouth College.
What are some of Rob Engelman's interests?
Rob Engelman has interest in Family, Helping Businesses Grow, Children, Skiing, Reading, Tennis.
What skills is Rob Engelman known for?
Rob Engelman has skills like Marketing Strategy, Market Planning, Marketing Communications, Direct Marketing, Loyalty Marketing, Teaching Experience, Brand Development, Customer Acquisition, Customer Retention, Customer Lifecycle Management, Customer Experience, Brand Awareness.
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