Responsible for growing, scaling, optimizing, and evolving a global delivery org, generating value for clients in complex cross-functional engagements encompassing Media Strategy & Deployment, Digital Creative, Marketing Analytics, Data Engineering, Data Science, and Insights Delivery.

Responsible for growing cloud-based marketing solutions business worldwide, helping clients extract maximum value from website behavior, online/offline campaign, POS, customer demographics, and geo-spatial data. GM, P&L, Ops, Corp Dev, Biz Dev accountabilities.

Lead all digital analytics innovation (ideation, planning, development, deployment, monitoring, and optimization) servicing Fortune 500 companies in marketing analytics, programmatic media buying, media attribution, and data visualization with the sole objective of profit optimization at scale and accelerated velocity.

• Lead team of I&A professionals in the ideation, development, maintenance, and support of all reports, dashboards, information tools, and business-enabling analytics solutions covering Korea, Japan, Australia, New Zealand, India, Singapore, Thailand, Indonesia, Malaysia, Philippines, Brazil, Argentina, Mexico, Chile, Panama, Ecuador, and Uruguay.- Drive intake, development, and delivery process supporting the enablement of almost all strategic initiatives for APLA Demand Planning, Inventory Management, Inventory Planning, and Purchasing orgs sitting at WHQ and in 9 Territories (25+ solutions/tools).- Inspire and coach team to adopt an advanced analytics mindset through the introduction of education (Now4U, 3rd Party MOOC, and personally-led sessions) and new software (Alteryx, KNIME, JMP, SAS, and R).• Inspire, Imagine, Stand Up, and Deliver Data Science Driven demand plan forecasting solution.- Designed, developed, and deployed data science driven solution to enable a completely centralized forecast (for 18 DCs spread across Asia Pacific and Latin America of approx. $5 billion of product per year)• Redefined DP forecast accuracy analytics through vision, thought leadership, process influence, and tool development, inspiring an entirely new recurring APLA DP Forecast Accuracy monthly deep dive and raising the forecasting IQ of 30 demand planners. • Innovate new Inventory Operations forecasting solution that supports multi-territory Transfer to Closeout planning process via custom-built web-based application.

• Built company advanced analytics and reporting visualization team and capabilities from scratch:- Develop, coach, and mentor small analytics team capable of undertaking advanced analytics and visualization projects.- Identify, evaluate, and acquire predictive analytics and visualization software (e.g., Tableau, SAS, JMP, KNIME, Alteryx, Statistica) and 3rd party vendor marketing append data (e.g., Experian, Acxiom, DemographicsNow, Dun & Bradstreet, Simmons Product Profiles, US Census).- Direct analytics team in data profiling, cleansing, transforming, missing value imputation, additional field abstraction, sampling, dimensionality reduction, feature creation, and feature selection.- Lead and train analytics team in the use of data mining algorithms including regression, decision trees (C&RT, CHAID, boosted, random forest), neural networks, support vector machines, naïve bayes, k-nearest neighbor, k-means clustering, Kohonen’s self organizing maps, PCA, ANOVA, and ensemble methods.- Designed and deployed Alteryx cloud-based predictive and geographic mapping apps.- Designed and implemented custom centralized web-based dashboard portal utilizing Tableau Server and SAS BI Portal technologies.- Designed “best practice” interactive Tableau visualizations and used as training materials to quickly ramp-up in-house Tableau dashboard design capabilities.- Private Equity Strategic Initiative - Retail Site Expansion: Lead development of sophisticated machine learning prediction model to assist New Mountain Capital in site selection process aimed at doubling company size (and expanding to no fewer than 6 new states) within 5 years. Authored cutting edge multi-step approach that utilizes census block group demographic, psychographic, and geo-spatial abstractions to predict consumer behavior based on an ensemble algorithm (ANN, support vector machine, and decision trees).

• Directed diverse quant team in operationalizing complex finance theories into practical analytical models.• Led reverse engineering of MBS and CDO rating and valuation models utilizing CoreLogic and Intex data.• Authored several key sophisticated SAS programs utilized in multi-billion dollar high profile client engagements:- Intraday Put-Call Parity Analysis: Tests for market efficiency by comparing a given company’s common stock to a portfolio of its options utilizing a binomial tree model.- Y-Filter Momentum Trading Profits: Implements various momentum trading strategies and compares profits against a weighted benchmark.• Clients: Bank of America, American International Group, Freddie Mac, Sprint, Cravath Swaine & Moore, Cahill Gordon & Reindel, Sidley Austin.

• Managed up to a dozen research staff from multiple US offices in the design, implementation, and delivery of data-intensive economics and finance research projects. Types of data-driven analyses (mostly conducted in SAS and Excel) include:- Multivariate Regression Modeling: Statistical Abnormalities, Logistic, Event Studies.- FIFO/LIFO Calculations: Securities Trading Profits, Damage Allocation Models.- Segmentation: Wage Discrimination Models, Equality of Means Tests.- Auction Simulation: Fixed-Income Auction Simulations, Best Bid-Offer Analyses.- Valuation: DCF, Comparable Trading Comps, Comparable Transactions, Sum-of-the-Parts, LBO.• Managed partner-level attorney client relations; set multi-million dollar consulting engagement budgets, expectations, deliverables, and timelines.• Trained research staff in quality control techniques, Excel, PowerPoint, and SAS programming.• Clients: Goldman Sachs, HealthSouth, DHL, Kinder Morgan Energy, UBS, Sullivan & Cromwell, Wachtell Lipton Rosen & Katz, Weil Gotshal & Manges, Kirkland & Ellis.

• Developed and executed all Internet advertising campaigns: CPM-based on travel publisher websites, CPC-based on Google Adwords and Overture/YSM, and email marketing.• Directed website redesign geared towards conversion optimization utilizing iterative A/B page testing. Grew direct-to-consumer annual Internet bookings from 0% to 25% of business.• Opened and nurtured relationships with market managers from Expedia, Travelocity, Hotels.com, and Orbitz to grow annual bookings from 0% to 15% of business.

• Developed and executed marketing strategies integrating online (i.e., ad buys via Engage and DoubleClick networks, affiliate content partnerships, and email marketing) and offline advertising (i.e., newspaper, magazine, radio, guerrilla tactics, live events, and co-marketing partnerships).

• Quant SAS programmer focused on price fixing, M&A, non-traditional asset valuation, tech industry antitrust, and options market antitrust.• Clients: US SEC, US DOJ, PPG Industries, CalEnergy, McKesson.