I am a seasoned content strategist and leader with a proven track record in digital media, content marketing, and editorial management. Over the years, I have helped drive organic traffic and engagement at scale while building and leading high-performing global teams. My expertise spans editorial strategy, content marketing, SEO, video production, copywriting, and the development of innovative content solutions.As Senior Director of Content at Red Ventures, I lead editorial efforts for the Optum Now consumer health platform and oversee news content for media brands like Healthline and Medical News Today. I spearheaded the creation of an integrated global news team, developed custom SEO best practices, and increased news sessions by 500% over four years. Earlier in my career, I excelled in content marketing roles, creating custom products, multimedia campaigns, and video solutions for major brands. I drove substantial audience growth and sales leads at Yahoo and managed editorial content across multiple verticals and partnerships with premier publishers.With a foundation in technology journalism, I began my career at Mix and Remix Magazines, developing content for professional audio, video, and tech-savvy consumer audiences. I thrive on crafting impactful strategies, optimizing processes, and delivering measurable results aligned with business goals. My passion lies in blending creative storytelling with data-driven insights to inspire engagement and drive growth.
Listed skills include Writing, Social Media, Online Marketing, Magazines, and 21 others.
