Responsible for building and maintaining all marketing at Advanced Grower Solutions.Manage, produce, procure, and publish website content. Social media marketing content and managementCreate content for sales communication including website, emails, and newslettersCoordinate external content with suppliers, customers and partnersManage product content creationCreate and analyze surveys and data collectionConduct competitor researchAnalyze and report Google Analytic dataPlan and coordinate marketing campaignsBuild, manage, and solidify relationships with clientsSEO (Strategy, Optimizations, Implementations, Blogging Audits and Reporting)

Lead all online marketing functions including: website projects, email marketing, search, online advertising, social networking, etc.Drive acquisition and retention strategies through online marketing channelsIdentify and propose new opportunities to drive growth and optimization

• Promote the club in various ways to attract new club members.• Work with the VPM to sign up new members.• Provide a monthly newsletter to keep members informed of all appropriate information.

Marketing Specialist Department Controller, Web Communications Leader and Customer Liaison • Managed website redesign of calloways.com from concept to completion in three months increasing web sessions 297% from March 2010 to March 2011 and 265% from April 2010 to April 2011.• Managed three annual events, four annual contests and monthly promotions; creating overviews and processes, coordination and hosting of activities, press release, public relations, and marketing for 19 stores which helped increase sales 5.9 million from 2009 to 2010.• Developed, implemented and improved a customized, strategic social media plan. The results are higher than any of our Independent Garden Center competitors. We currently have over 7,000 Facebook fans, over 2,000 Twitter followers and our YouTube videos have been viewed more than 120,000 times.• Developed a new system that ensured all department advertising and development deadlines were met.• Developed strategies which increased email subscribers from 25,000 to 125,000 in three years.• Chosen to manage all customer communications, both positive and negative, based on my skills and temperament, for over 3,000 customers via phone, e-mail and web. The result was a prompt, close and personal response, with accurate information, which resolved issues and gained loyalty.• Supervised and worked with nine interns conducting in-store research, which resulted in new marketing promotions which increased sales during a recession.• Analyzed coupon reports and determined which coupons to use in the future with the highest redemption and lowest cost.• Maintained the Calloway's corporate brand, compiling and distributing media kits, monitoring the company's website, managing the social media program, publishing traffic-generating content on the company websites and social media networks, and tracking the results of marketing efforts.

• Trained 150 new employees and new managers on menu knowledge, consolidation skills and customer etiquette.• Assisted management in reviewing new team members skills and knowledge in order to conduct precise future coaching and training.• Implemented and provided all new hire orientation classes and all refresher training• Personally assigned by management to run the largest table top configurations.• Resolved guest complaints, counted inventory, ordered liquor, served food and drinks.

•Increased organic ranking by using search engine optimization•Created on-line social media networking•Assisted with local marketing, arranged Earth Day, press release to Burleson Star and Fort Worth Star Telegram•Redirected marketing toward focused benefits for homebuyers