Manager Of Data Management Group/Digital Marketing Group
CurrentGoogle PPC Campaigns• Managed $200K annual budget for paid search strategy and display ad Google campaigns.• Optimized ads resulting in increased monthly conversions from PPC visitors by 21% while decreasing bounce rate by 12%.• Project managed tasks and milestones with marketing team to create PPC landing pages, ad copy, keyword research, and banner ads.• Authored, proofread and managed Search, Display, and PMax Campaigns• Developed and installed custom tracking plugin onto corporate site that captured each visitor’s location, search keywords used, acquisition campaign, pages visited, and page view duration. • Using SQL Server, aggregated data collected by plugin to generate advanced metrics used to fully optimize the PPC and sponsored content performanceWebsite Overhaul and Ongoing SEO• Project managed tasks and cross-functional collaboration with product managers, engineers, sales and digital marketing team to transition company’s legacy WordPress site onto Shopify’s platform.• Created and executed SEO strategies including keyword research and content creation that resulted from website to being ranked top 20 on major relevant keyword phrase searches.• Increased organic traffic by 20% in 2022 and then 40% in 2023.• Enhanced online presence increasing leads from organic searches by 300% in year 1, 400% by year 2, 300% by year 3, and 400% by year 4.• Integrated HubSpot, Google, and Zapier with websitePaid Digital Marketing Campaigns• Managed paid social media platforms such as LinkedIn and Meta including allocating marketing budget and executing social media content strategy.• Implemented customer acquisition strategies such as sponsored gated content for free eBooks and whitepapers.• Worked with writers to produce engaging content for digital marketing and content strategies on digital channels and sponsored social media postings to enhance online presence.• Produced and edited video content used for paid social media campaigns.
