Manager Of Data Management Group/Digital Marketing Group
Current- Google PPC Campaigns
- Managed $200K annual budget for paid search strategy and display ad Google campaigns.
- Optimized ads resulting in increased monthly conversions from PPC visitors by 21% while decreasing bounce rate by 12%.
- Project managed tasks and milestones with marketing team to create PPC landing pages, ad copy, keyword research, and banner ads.
- Authored, proofread and managed Search, Display, and PMax Campaigns
- Developed and installed custom tracking plugin onto corporate site that captured each visitor’s location, search keywords used, acquisition campaign, pages visited, and page view duration.