Robert A. Mackey

Robert A. Mackey Email and Phone Number

Norman and Friends LLC @ Norman & Friends LLC
Robert A. Mackey's Location
Bradenton, Florida, United States, United States
Robert A. Mackey's Contact Details

Robert A. Mackey work email

Robert A. Mackey personal email

n/a

Robert A. Mackey phone numbers

About Robert A. Mackey

Robert A. Mackey & Associates is a small niche business which specializes in manufacturing representation, product development and innovation.Now located in Bradenton Fl, the business is solely owned and operated by Robert A. Mackey, a 45-year retail veteran.When Results Matter.Specialties:Product Development (Origami Home Products)Immediate impact on Sales and Profits"Big Idea Guy"Innovative marketing ideas/plansMotivational speakerInventor, It's me Norman, Interactive knock Knock joke telling doll, Wild and Crazzy animals and Yakitty Yack tasing dog collarBuilding product lines that connect with consumersOn air guest expert for major US Shopping Channel

Robert A. Mackey's Current Company Details
Norman & Friends LLC

Norman & Friends Llc

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Norman and Friends LLC
Robert A. Mackey Work Experience Details
  • Norman & Friends Llc
    President And Co Owner
    Norman & Friends Llc Jul 2019 - Present
    Bradenton, Florida, United States
    We are a small toy company that tries to develop products that make kids (and now adults) giggle.Its me Norman is an interactive knock knock joke telling doll where the child must play along.Wild and Crazy animals are small stuffed animals that not only look crazzy but sound crazzy as well.Yappity Yap is a talking dog collar that is sure to be a hit.
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  • Robert A. Mackey & Associates, Llc
    President
    Robert A. Mackey & Associates, Llc Aug 2012 - Jul 2022
    St. Charles, Il
    I began this business to help companies that want real results. I specialize in making products better, helping companies understand what it takes to win in today's retail world. I offer services as a manufacturer's representative, product developer, and business strategist.I am now an on air guest expert for the The Shopping Channel.Current customers include QVC, Walgreens, Lowes, Sears, Kmart, Do it Best, Bed Bath and Beyond, Taylor Gifts, Target and Target.com, The Shopping Channel in Canada, Fab, Big Lots, Kohls, Gardiners Supply, Orchard Supply and more on the way. .
  • Hsn
    Buyer (Director Level)
    Hsn Sep 2009 - Jun 2012
    Found and developed high quality products for both HSN TV and HSN.com. Developed marketing strategies that excited the customer. P&L accountability for over $75M in volume. Worked with quality team, logistic team, as well as TV production team and on-air talent to develop and inspire customers to shop and receive a terrific experience. Developed and mentored associates to be HSN leaders of the future. Was responsible for multiple categories including Organization, Hardware, Lawn and Garden, Outdoor Décor and Pets.• In three years our team increased sales and profits 400%.• Buying Team of the Year 2010.• Customer reviews moved from 3.2% to 4.1% on a scale of 1-5.• Customer returns down 38% in 2011.• Strong reputation within vendor community rewarded us with many top vendors leaving competition to join HSN.• HSN.com business improved 520% from 2009 to 2011. • Developed award-winning items with our partners that drove significant sales and margin dollars and delighted customers.
  • Sears Holdings Corporation
    Director Of Sales And Marketing
    Sears Holdings Corporation 1972 - 2009
    • Responsible for the merchandising of 918 stores, with complete profit & loss accountability.• Directed a $54M advertising budget in print and electronic media.• Marketed and merchandised 75 Grand Openings in 2008.• Introduced e-commerce strategy to target individual stores. • Leveraged Sears’ brands via other leading industry brand partnerships.• Introduced a celebrity chef as Sears Hometown Stores spokesperson. • Outperformed Sears full line stores, as well as all key competitors, in both sales and profits in challenging economy. • Winner of 2008 Owner’s Council Award for “Outstanding Display of Excellence and Commitment.”• Authored monthly motivational column "Making Money with Mackey"
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  • Sears Holdings Corporation
    Power Equipment Buyer
    Sears Holdings Corporation Aug 1997 - Oct 2007
    • Bottom line profit & loss accountability for $700M in sales.• Formulated annual private label line of Craftsman tractors and associated equipment.• Negotiated with 15 vendors for products, costing and terms.• Responsible for maintaining a quality benchmark for Craftsman brand through constant oversight of emerging technologies, manufacturing, and consumer trends.• Integrated multiple Sears initiatives to become a complete solution for the customer, including finance and service options.• Recognized as industry-wide expert for lawn and garden. Media spokesperson for product line. • Designed consumer collateral at point of purchase to advance exposure, inspire excitement and develop life-long customer relationships.• Collaborated with logistics team to ensure timely product placement. • Created and assisted in development of all field training support materials. • Maintained #1 market-share in increasingly competitive retail climate from 1996-1997.
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  • Sears Holdings Corporation
    Divisional Merchandise Manager
    Sears Holdings Corporation Mar 2004 - Jul 2006
    • Direct profit & loss accountability for over $1B in sales.• Responsible for all aspects of sales, marketing and inventory for product line. • Contributed strong customer perspective to home office initiatives.• Coached team of 25 plus associates to historic results.
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Robert A. Mackey Skills

Motivational Speaking Merchandising Retail Visual Merchandising Marketing Strategy Competitive Analysis E Commerce Product Development Marketing Management Sales Strategy Strategic Planning Leadership Assortment Brand Management Advertising Store Management Private Label Profit Mentoring Multi Channel Retail Inventory Control Cross Functional Team Leadership Pricing Team Building Crm Integrated Marketing P&l Management Income Statement Forecasting Inventory Management Budgets Trend Analysis Market Planning Sales Operations Apparel Project Planning Customer Satisfaction Time Management Purchasing Product Marketing Sales Management Loss Prevention Wholesale Brand Development Customer Experience Logistics Global Sourcing Fashion

Robert A. Mackey Education Details

Frequently Asked Questions about Robert A. Mackey

What company does Robert A. Mackey work for?

Robert A. Mackey works for Norman & Friends Llc

What is Robert A. Mackey's role at the current company?

Robert A. Mackey's current role is Norman and Friends LLC.

What is Robert A. Mackey's email address?

Robert A. Mackey's email address is bo****@****ngs.com

What is Robert A. Mackey's direct phone number?

Robert A. Mackey's direct phone number is +1 847-286*****

What schools did Robert A. Mackey attend?

Robert A. Mackey attended Adelphi University.

What are some of Robert A. Mackey's interests?

Robert A. Mackey has interest in Golf, Public Speaking And Cutting The Lawn, Baseball, Basketball.

What skills is Robert A. Mackey known for?

Robert A. Mackey has skills like Motivational Speaking, Merchandising, Retail, Visual Merchandising, Marketing Strategy, Competitive Analysis, E Commerce, Product Development, Marketing, Management, Sales, Strategy.

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