Robert A. Mackey Email & Phone Number

Bradenton, Florida, United States

We are a small toy company that tries to develop products that make kids (and now adults) giggle.Its me Norman is an interactive knock knock joke telling doll where the child must play along.Wild and Crazy animals are small stuffed animals that not only look crazzy but sound crazzy as well.Yappity Yap is a talking dog collar that is sure to be a hit.

St. Charles, Il

I began this business to help companies that want real results. I specialize in making products better, helping companies understand what it takes to win in today's retail world. I offer services as a manufacturer's representative, product developer, and business strategist.I am now an on air guest expert for the The Shopping Channel.Current customers include QVC, Walgreens, Lowes, Sears, Kmart, Do it Best, Bed Bath and Beyond, Taylor Gifts, Target and Target.com, The Shopping Channel in Canada, Fab, Big Lots, Kohls, Gardiners Supply, Orchard Supply and more on the way. .

Found and developed high quality products for both HSN TV and HSN.com. Developed marketing strategies that excited the customer. P&L accountability for over $75M in volume. Worked with quality team, logistic team, as well as TV production team and on-air talent to develop and inspire customers to shop and receive a terrific experience. Developed and mentored associates to be HSN leaders of the future. Was responsible for multiple categories including Organization, Hardware, Lawn and Garden, Outdoor Décor and Pets.• In three years our team increased sales and profits 400%.• Buying Team of the Year 2010.• Customer reviews moved from 3.2% to 4.1% on a scale of 1-5.• Customer returns down 38% in 2011.• Strong reputation within vendor community rewarded us with many top vendors leaving competition to join HSN.• HSN.com business improved 520% from 2009 to 2011. • Developed award-winning items with our partners that drove significant sales and margin dollars and delighted customers.

• Responsible for the merchandising of 918 stores, with complete profit & loss accountability.• Directed a $54M advertising budget in print and electronic media.• Marketed and merchandised 75 Grand Openings in 2008.• Introduced e-commerce strategy to target individual stores. • Leveraged Sears’ brands via other leading industry brand partnerships.• Introduced a celebrity chef as Sears Hometown Stores spokesperson. • Outperformed Sears full line stores, as well as all key competitors, in both sales and profits in challenging economy. • Winner of 2008 Owner’s Council Award for “Outstanding Display of Excellence and Commitment.”• Authored monthly motivational column "Making Money with Mackey"

• Bottom line profit & loss accountability for $700M in sales.• Formulated annual private label line of Craftsman tractors and associated equipment.• Negotiated with 15 vendors for products, costing and terms.• Responsible for maintaining a quality benchmark for Craftsman brand through constant oversight of emerging technologies, manufacturing, and consumer trends.• Integrated multiple Sears initiatives to become a complete solution for the customer, including finance and service options.• Recognized as industry-wide expert for lawn and garden. Media spokesperson for product line. • Designed consumer collateral at point of purchase to advance exposure, inspire excitement and develop life-long customer relationships.• Collaborated with logistics team to ensure timely product placement. • Created and assisted in development of all field training support materials. • Maintained #1 market-share in increasingly competitive retail climate from 1996-1997.

• Direct profit & loss accountability for over $1B in sales.• Responsible for all aspects of sales, marketing and inventory for product line. • Contributed strong customer perspective to home office initiatives.• Coached team of 25 plus associates to historic results.