Robert A. Olsen Email & Phone Number

Overland Park, Ks, Us

Promoted to lead branded product initiatives to enhance the marketing presence of Anheuser-Busch (ABI) in the Northeast region for a provider of brand name products and top-quality promotional items to meet the branded solutions needs of businesses of all sizes.• Work directly with ABI and wholesaler teams to develop new business and grow existing business to support on-premise and off-premise marketing solutions, and execution of events and promotions for all ABI brands throughout the region.• Drive revenue growth through consultative selling methods to identify customer needs, develop solutions, and negotiate contracts.• Cultivate and strengthen relationships with 91 ABI wholesalers in states of New York, New Jersey, Pennsylvania, Virginia, Vermont, Maine, Delaware, Maryland, New Hampshire, Massachusetts, Connecticut, Rhode Island, and Washington D.C.• Create innovative concepts and promotional items to support off- and on-premise programs, sweepstakes fulfillment, and sales incentives including branded promotional items, display enhancers, display merchandise, utility, and point of connection items.• Support ABI sponsorships and co-branding initiatives for craft, import, premium, and sub-premium brands with special events and professional sports teams including eight NFL teams, seven MLB teams, five NBA teams, and eight NHL teams. • Partner with key ABI stakeholders including region Trade Marketing Director, Senior Key Account Directors, Region Media

Overland Park, Ks, Us

Recruited to cultivate relationships and build business with Staples Promotional Products single largest account, Anheuser-Busch.• Worked closely with Anheuser-Busch brand teams at Commercial Sales Office in New York City, their agencies, and other key stakeholders to design, develop, and create promotional items to support brand-driven, national scale events and promotions. • Collaborated with activation agencies to ensure on-time and accurate delivery of promotional items to support events including apparel, glassware, and giveaways for consumers, as well as paper and permanent point-of-sale items for display at retail. • Provided merchandise support for multiple retail promotions and experiential events across the U.S. to effectively gain exposure for the Anheuser-Busch brands and to influence purchase intent to drive sales.• Supported events and programs including Bud Light NFL Super Bowl, Michelob ULTRA NYC Marathon, Bud Light Summer, Budweiser Made in America Music Festival, and Stella Artois Food & Wine Festivals.

Started-up and managed all aspects of the firm specializing in media, event planning, and business development at an independent marketing/media consulting firm which worked with private clients on a project basis.• Identified and pitched sponsorships of summer events in New York City for Anheuser-Busch, leveraging past relationships and experience in the alcohol beverage industry; secured Stella Artois as beer sponsor for Athena Film Festival.• Managed project to redesign artwork for Anheuser-Busch beer carts in Penn Station and Grand Central Station.• Created and executed event, social media and website strategy with a local restaurateur, in collaboration with a web designer.

St. Louis, Mo, Us

Promoted, following re-org., to manage all local media plans and media-drive event activation for the seven-state Southeast region for the leading global brewer that produces and markets the world’s best-selling beers including Budweiser, Bud Light, and Stella Artois.• Managed all media planning, buying, sponsorship, and promotional activation to support brand marketing and advertising initiatives in the Southeast region with a $22 million annual budget, working with 113 wholesaler partners.• Collaborated with MediaCom on regional plans for as many as 14 brands in the ABI portfolio within seven states.• Coordinated regional media and sports strategies with ABIs global and U.S. brand teams, in tandem with multiple agencies.• Worked closely with 18 professional sports franchises including the Miami Dolphins, Atlanta Falcons, and Atlanta Braves.• Communicated brand strategies and their local impact to all ABI wholesalers and ABI field personnel throughout the region.

St. Louis, Mo, Us

Promoted and relocated to manage media planning and buying, and media-driven event activation for the Metro New York market.• Managed all media planning and buying for New York City, Hudson Valley, Long Island, Northern New Jersey, and Connecticut markets; consistently delivered 5-10% negotiated savings year-over-year while achieving all assigned KPI goals.• Planned and negotiated media activation for all ABI brands in the territory including radio, print, digital, and outdoor with a $20 million media budget; activated sponsorship entitlements with sports teams and broadcast partners.• Coordinated local media and sports strategies with global and U.S. brand teams along with ad agencies; developed 100+ local media-driven promotions and sampling opportunities annually; coordinated execution with local wholesalers to achieve ROI.• Worked closely with all nine New York City professional sports teams, as well as New York City’s top venues, including Madison Square Garden, Yankee Stadium, Barclays Center and MetLife Stadium to ensure high-impact visibility for A-B brands• Planned and negotiated local media plans and promotional activation the for the 2014 NFL Super Bowl held at Met Life Stadium in East Rutherford, NJ in addition to the 2008 and 2013 MLB All-Star Games at Old Yankee Stadium and Citi Field in New York.• Assisted in the development of the media strategy and local activation plan for the Stella Artois “Center of Excellence” program.• Collaborated with Region Director on special projects; maintained up-to-date knowledge on media trends and market data.

St. Louis, Mo, Us

Recruited to oversee media implementation in Ohio and Wisconsin, and promoted to add state of Michigan to responsibility.• Managed all brand team and local in-market promotions, and local media implementation in the states of Michigan, Ohio, and Wisconsin including planning and buying radio, print, outdoor, local sports, pro sports, and music venue sponsorships.• Effectively managed multi-million-dollar budgets, and consistently over-delivered required savings goals.• Coordinated local media planning and buying, and media-driven promotional execution for the 2006 NFL Super Bowl in Detroit, 2005 MLB All-Star Game in Detroit, and 2002 MLB All-Star Game in Milwaukee.• Assisted Region Manager with all special projects for St. Louis and region office; trained new Region Account Executives.• Worked closely with Live Nation to book music talent, and promoted Budweiser sponsored concert events.

Lisle, Illinois, Us

Promoted to manage daily operations of newspaper and direct mail programs for client Sears’ 14-state south region for a national media agency which focused on driving significant business results for clients through the effective use of print media.• Handled print contract negotiations and special project requests, trained new media buyers, and managed $40 million budget.

Lisle, Illinois, Us

Promoted to recommend cost-effective print advertising plans for multiple clients based on their individual advertising goals.• Supervised market analysis teams utilizing sales data from clients Saks Inc., TJX Companies, Linens ‘n Things, and Ace Hardware.

Lisle, Illinois, Us

Recruited and promoted several times with increasing level of responsibility for clients in diverse industries.• Handled research and newspaper media plan for clients including Sherwin Williams, Hechinger Co., and Kmart.

Started in Oak Brook, promoted and transferred to Harrisburg to open a new account with Pennsylvania Builders Association for a third-party benefits consulting firm specializing in Associations.