BrandMark is a marketing-oriented consulting firm whose Fortune 500 experience makes it particularly suited to build and grow corporate brands, launch startups, create incremental sales and if necessary, restore long-term brand value in corporate turnaround situations.

Co-developed marketing plan that re-positioned company from USA Optical, a telemarketing distributor to Signature Eyewear, a brand name importer. Created all advertising and sales promotion programs that drove company sales from $3,000,000 to $60,000,000 over a seven-year period. Awarded major brand name licensing partnerships including:- Coach- Eddie Bauer - Laura Ashley- Oakley- bebe- Nicole Miller- Hart Schaffner & Marx- Wimbledon Developed all launch advertising and sales promotion activities for the most successful launches in optical history. Developed merchandising strategy and established Signature Eyewear as the preeminent provider of point-of-purchase environments in the industry. Created the optical industry’s most dynamic product literature program in both hard copy and web formats. Constructed a company-based advertising and sales promotion department that worked seamlessly with licensor creative departments, ad agencies and free-lance creative teams.

Start-up that sold the first biodegradable “green” line of laundry detergent products to national supermarket chains including: Gelsons, Vons, Ralphs, Lucky, Albertsons and Safeway.Accomplishments: Developed breakthrough packaging that allowed the new brand to position itself dramatically from the existing brands. Created a print and broadcast advertising campaign that secured distribution of the brand to all of California’s major grocer retailers. Co-developed consumer sweepstakes program that awarded washing machines to customers of key account retailers.

Strategic planning, corporate turnarounds, advertising and sales promotion clients:- Hansen's Natural Juice and Soda- Nautilus Sports/Medical- Planet Products- Marantz Company- American Express Card Division- Koestenbaum, Inc. (Leadership advisor to board chairmen of Ford, IBM, and HP)- Fretter Superstores- Walt Disney Home Video- Pioneer ChickenCrisis management assignments have included:Hansen's Foods, Inc. 1989-1990Senior VP Advertising & Sales PromotionAccomplishments: Co-developed total marketing plan and market potential analysis for the bankrupt company positioning it for sale at 1.3 times annual sales, a purchase price ratio that is very rare for a company that had not made a profit in 5 years.Nautilus Sports/Medical 1988-1989Senior VP Advertising & Sales PromotionAccomplishments: Co-developed emergency plan to launch new line of “Next Generation” Nautilus machines that stabilized company sales at the $26 million annual level (dropped to $16 million annual level for the comparable period one year later under different management.) Developed long-range total marketing plan including strategic direction for the Nautilus turnaround.

Key accounts included: Marantz Stereo CompanyWalt Disney Home VideoArmorall Products Inc.Applause Toy CompanySoloflex FitnessSix Flags - MovielandAccomplishments: Co-wrote and implemented marketing plan that allowed Marantz to turnaround from $14 million in loses to $10 million in profits over a three-year period Developed the advertising and sales promotion launch program for the record-breaking Walt Disney home video “Limited Edition Gold Classics” introduction Planned and implemented first national advertising media plan for Armorall protectant Managed Armorall account during period of sales growth from $4 million to $50 million over 5-year period Created the entire Applause sales promotion literature package consisting of more than 50 publications Managed Soloflex account through the brands introduction to the North American market through national consumer print and network television advertising.

Advertising Account ExecutiveKey accounts included:Kawasaki Motors Corp.Akai Audio ProductsAccomplishments: Directed all advertising and public relations programs and activities for largest and most successful Kawasaki distributorship, Kawasaki Midwest Supervised Akai advertising introduction into the North American market.Public Relations Account ExecutiveKey accounts included:Singapore AirlinesKawasaki Motors Corp.Australian Department of TradeLiggett & Myers (L&M)Accomplishments: Directed the public relations launch plan for Singapore Airlines introduction to the U.S. market. Directed the introduction of the Kawasaki Jet Ski product line into the North American market Developed and directed the launch public relations plan for the introduction of Australia wines into U.S. through the Australian Department of Trade. Supervised the public relations activities for L&M Continental Series auto racing sponsorship