Highlights: - Define and Plan the general strategy of the business unit, establishing objectives and planning actions.- Provide support to the team with the analysis of the target market segment, competition, product distribution, customer profile and behavior, in order to adapt the collection to the needs of the store and countries.- Design, develop and coordinate the execution of medium-term projects in the commercial area in order to promote innovation in the team and improve their competitiveness.- Monitor the Product in the correct selection of the collection to be aligned with INDITEX for each market in order to adapt the achievement of the objectives.

Highlights: - Lead brands' growth, develop new brands geographically and expand existing brands in new markets based on a market commercial analysis- Coordinate activities of merchandising departments to obtain optimum efficiency of operations with minimum cost in order to maximize profits- Coordinate with Senior Brand Manager and Country Managers to set the budget of the season, and verify that standards for sales, rotation and loss are established- Proactively put in place action plans when targets are not reached, and take full ownership and accountability over the shops P&L account- Recruit, train, motivate and evaluate the team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company

Highlights:- Achieving brand's objectives and creating an exciting commercial visual environment across all shops and countries.- Manages annual allocated budget by managing expenditure up to set limits , optimizing and reducing costs where possible and reporting variances versus budget , in order to ensure effective cost- Maintain the brand's standard across the countries by ensuring a favorable retail store image- Analyze commercial reports in accordance with brand managers and set the appropriate action plans

Highlights:- Perform appropriate display and merchandising to enhance sale, stores’ image and maximize attraction of customers into the stores- Originate display ideas and coordinate activities of workers in all regions engaged in laying and assembling displays- Proven ability to train others and retain talent- Skilled at creating teams and partnerships- Arrange properties, furniture and merchandise per prearranged plan as per supplier’s map and instructions- Strong problem analysis and decision-making skills- Able to influence and motivate others- Merchandising skills that can support high volume multi-level stores- Coordinate with shop managers, visual merchandisers and local area merchandisers to improve the visibility of slow-moving items and working closely with all kind of reports - Maintain, manage local merchandisers and self-schedules per the business needs- Analyze commercial reports in accordance with brand managers and set the appropriate action plans

Under this role I had the chance to set up the visual merchandising for the following brands: Uterque, Punto Roma, Xanaka, Pimkie, Jules, Promod, Salsa..