Robert Mancuso Email & Phone Number

Plymouth, MI, US

Dearborn, Michigan, United States

• Propping up the daily data requirements for a startup team within Ford Customer Service Division, automating processes and continually identifying methods for improving the depth and quality of insights
• Serving as key collaborator during phased migration to the Global Recall Implementation Database platform (GRID), writing business rules and liaising between developer and stakeholder teams
• Launched a system that dynamically matches aging backorders to surplus inventory at production facilities, resulting in a decrease in loaner vehicle costs by getting parts to customers quicker and more efficiently

Dearborn, Michigan, United States

• Pioneered a series of digital media pilots designed to measure the impact of emerging marketing technologies
• Presented learning agendas and pilot wrap-ups to upper-management, highlighting incremental media dollars earned though campaign optimization and providing reallocation recommendations to maximize ROI
• Worked in-platform (DV360 & AAM) to set budgets and KPI targets, coordinate audience suppression/overlap, balance reach and frequency, toggle with modeling inputs and more

Detroit, Michigan

• Led a cross-functional team of digital media analysts through completion of comprehensive wrap reports and conducted subsequent reviews with GMC marketing clients, raising the baseline for quality insights
• Created a new monthly reporting format that incorporated modern data visuals and deployed a learning agenda template to prompt innovation across future campaigns
• Wrote measurement plan for the 2019 Sierra "Tailgate Anthem" Campaign and worked closely with Ad-Ops, Media Planning, and Vendor teams to ensure accurate implementation/smooth launch; Provided cross-channel reporting.

Birmingham, Michigan

• Managed Alfa Romeo social media channels, traveling to automotive and title-sponsor events to capture and post live content
• Responsible for curating assets and writing 365 days of unique copy while adjusting to shifts in algorithm and follower preferences
• Utilized data-driven approach which proved effective in generating high levels of engagement, while honoring Alfa’s voice as a premium brand

Birmingham, Michigan

• Led monthly and quarterly scorecard reviews with Dodge, Ram & Mopar marketing managers, setting forth recommendations to increase engagement
• Utilized social listening tools to identify trends that brands could tastefully take part in
• Implemented a system for capturing once-subjective social media post attributes with greater accuracy, resulting in a higher propensity of actionable insights that would drive lifts in performance across the portfolio.

Dearborn, MI

• Fulfilled standardized and ad-hoc reporting requests of the Ford Retail First digital media team
• Hosted War Room meetings with regional dealership assemblies, making real-time optimizations to Paid Search budgets and strategies that would allow for continued alignment of media and sales performance objectives
• Owned daily data upload stream from Adobe Analytics, maintaining hygiene of a large descriptive attribute table that added depth to the team’s insights/recommendations; Served as primary liaison between SQL writers and.

Lake Buena Vista, Florida

• Interned at Walt Disney World Resort and Theme Parks
• Delivered world class customer service to park guests, living by the WDC Key principles: Safety, Courtesy, Show, and Efficiency
• Performed live "Water Mickey" illustrations, replaced countless dropped ice cream cones and served as a navigational guide to lost park guests