• Propping up the daily data requirements for a startup team within Ford Customer Service Division, automating processes and continually identifying methods for improving the depth and quality of insights• Serving as key collaborator during phased migration to the Global Recall Implementation Database platform (GRID), writing business rules and liaising between developer and stakeholder teams• Launched a system that dynamically matches aging backorders to surplus inventory at production facilities, resulting in a decrease in loaner vehicle costs by getting parts to customers quicker and more efficiently

• Pioneered a series of digital media pilots designed to measure the impact of emerging marketing technologies• Presented learning agendas and pilot wrap-ups to upper-management, highlighting incremental media dollars earned though campaign optimization and providing reallocation recommendations to maximize ROI• Worked in-platform (DV360 & AAM) to set budgets and KPI targets, coordinate audience suppression/overlap, balance reach and frequency, toggle with modeling inputs and more

• Led a cross-functional team of digital media analysts through completion of comprehensive wrap reports and conducted subsequent reviews with GMC marketing clients, raising the baseline for quality insights• Created a new monthly reporting format that incorporated modern data visuals and deployed a learning agenda template to prompt innovation across future campaigns• Wrote measurement plan for the 2019 Sierra "Tailgate Anthem" Campaign and worked closely with Ad-Ops, Media Planning, and Vendor teams to ensure accurate implementation/smooth launch; Provided cross-channel reporting throughout flight

• Managed Alfa Romeo social media channels, traveling to automotive and title-sponsor events to capture and post live content• Responsible for curating assets and writing 365 days of unique copy while adjusting to shifts in algorithm and follower preferences• Utilized data-driven approach which proved effective in generating high levels of engagement, while honoring Alfa’s voice as a premium brand

• Led monthly and quarterly scorecard reviews with Dodge, Ram & Mopar marketing managers, setting forth recommendations to increase engagement• Utilized social listening tools to identify trends that brands could tastefully take part in• Implemented a system for capturing once-subjective social media post attributes with greater accuracy, resulting in a higher propensity of actionable insights that would drive lifts in performance across the portfolio of accounts

• Fulfilled standardized and ad-hoc reporting requests of the Ford Retail First digital media team• Hosted War Room meetings with regional dealership assemblies, making real-time optimizations to Paid Search budgets and strategies that would allow for continued alignment of media and sales performance objectives• Owned daily data upload stream from Adobe Analytics, maintaining hygiene of a large descriptive attribute table that added depth to the team’s insights/recommendations; Served as primary liaison between SQL writers and marketing analysts

• Interned at Walt Disney World Resort and Theme Parks• Delivered world class customer service to park guests, living by the WDC Key principles: Safety, Courtesy, Show, and Efficiency• Performed live "Water Mickey" illustrations, replaced countless dropped ice cream cones and served as a navigational guide to lost park guests