Robert Appleby Email & Phone Number

Cincinnati Area

Springfield, Illinois Area

• Department Leader with P&L responsibility for both Brand Pharmaceutical and Generic Pharmaceutical Categories that represents over $3.2 Billion in sales and 90% of the company’s gross margin.• Key member of the Executive Team in the development of the company’s long-term strategy.• Led the development and implementation the company’s overall Prescription Products strategy. • Developed the departments sourcing strategy and determine the product mix for both categories. • Completed a comprehensive procurement strategy that reduced the average cost of our generic portfolio by more than 20%. • Responsible for leading the management and implementation of the Generic Pharmaceutical Category’s marketing and pricing strategy for the company.• Key member in developing the Company’s Specialty Pharmaceutical strategy.

Springfield, Illinois

• Department Leader with P&L responsibility for the Generic Pharmaceutical Category that represents over $450 million in sales and 75% of the company’s gross margin.• Led the development and implementation the company’s overall generic pharmaceutical strategy. • Developed the departments sourcing strategy and determine the product mix for the category. • Responsible for leading the management and implementation of the Generic Pharmaceutical Category’s marketing and pricing strategy for the company.

Dublin, Ohio

• Responsible for all aspects of the acquisition process for several potential transactions. Responsibilities include but were not limited to analysis of target’s strategic and cultural fit, determined valuation and deal structure, led negotiations, managed due diligence process, managed closing process and presented acquisitions to senior management.• Responsible all aspects of the development of strategic relationships and partnerships for several projects. Responsibilities include but were not limited to analysis of the projects strategic fit, value proposition, analyzed potential market and market risks, determined deal structure, led negotiations and worked with senior management to develop a plan to integrate into current operations

• Responsible for leading the sales, marketing, pricing, program management and customer management of Cardinal Health’s generic pharmaceutical business which represents $4.5B in sales.• Responsible for leading the management and implementation of the strategic direction for all customer offers and identifying opportunities for generics in the Retail, Mail Order, Health Systems, Long Term Care, and Home Infusion classes of trade.• Led the generic product management, business development, pricing, analytical and customer development teams in the management of current programs, development of new offers to drive generic sales and development of long-term strategies for all classes of trade to increase Cardinal Health’s market penetration of genenics.• Led the development and implementation of all the customer strategies to achieve fiscal and future years sales and profit goals.• Key member of the Pharmaceutiacals Supply Chain Services sales and marketing team in the development of comprehensive offerings for current and prospective customers.

• General manager of Cardinal Health’s CardinalASSIST/ReadyScan business: a $50 million repackaging and automated pharmaceutcial replenishment system for hospitals. • Major responsibilities include leading the business’s long term strategic direction, operations, overall profitability, strategic marketing initiatives, business development activities, product development, customer satisfaction and the hiring and management of its employees.• Led the turnaround of CardinalASSIST. Reviewed and redefined the value proposition, market positioning, resources, product development and strategic direction of the program. Relaunched the program in September of 2006. The program grew from 55 customers to 90 customers in nine months. • Member of a cross divisonal team to develop an integrated medication logistic solution and organization that aligns and integrates key logistic solutions that support Cardinal Health’s Decentralized Medication Solutions under one organization.• Transitioned the business into the new organization.

• Led all aspects of the acquisition process for several potential and completed transactions. Responsibilities included but were not limited to analysis of target’s strategic and cultural fit, determined valuation and deal structure, led negotiations, managed due diligence process, managed closing process and presented acquisitions to senior management.• Led all aspects of the disposition process for several completed transactions. Responsibilities included but were not limited to analysis of strategic rational for the divestiture, developed the disposition plan, led marketing process, determine valuation, coordinated due diligence process, analyzed offers and determined winning bid, led negotiations, managed closing process and presented divestitures to senior management. • Led all aspects of the development of strategic relationships and partnerships for several projects. Responsibilities included but were not limited to analysis of the projects strategic fit, value proposition, analyzed potential market and market risks, determined deal structure, led negotiations and worked with senior management to develop a plan to integrate into current operations. • Led the implementation of Disciplined Strategic Management for Cardinal Health’s Packaging Services Division. Responsibilities included developing an implementation plan, led framework implementation, facilitated strategic intelligence gathering and analysis, facilitated strategy development, and linked business unit strategy to overall division and corporate strategy. • Worked with senior management to develop business strategy, determine potential targets and opportunities.• Contacted potential targets to develop relationships and explore strategic opportunities.

Mba, Finance

Bachelor Of Science (Bs), Accounting