Robert Aprahamian Email & Phone Number

Robert Aprahamian joined Xerox France in 1989 undertaking a wide range of roles from product management, marketing, sales, sales management and channel management. During this time Robert achieved a number of senior positions including Sales Director, Regional Production Programme Director and Regional Director for concessionaire (CCSS) channel before moving to Xerox Europe in 2004. From 2004 until 2007 Robert lead the CCSS Channel for Xerox Office. His main responsibilities and achievements included the definition and implementation of a Pan-European rebate scheme for 16 countries, the implementation of a Pan-European accreditation programme for the CCSS channel.From June 2007 to Jan 2012, Robert heads up European Channel Marketing for Xerox's Office Group where his main responsibilities include defining the value proposition for Volume and Value channels (1000 managed resellers and 8000 unmanaged resellers), the creation of a new channel (Office Business Partners) aimed at complementing Xerox's CCSS channel in the SMB market.In February 2012, Robert joined Xerox Document Supplies as Marketing Director for Europe. He implemented pan European marketing programmes and participated to the design of a full indirect go to market strategy. This activity has been sold to Antalis in Oct 2013.From November 2013 to January 2018, Robert lead the Office product group as Marketing Director at Antalis International. He contributed to successfully integrate the Xerox papers & media category to the Antalis range in order to build the #1 Paper merchant for Office products in Europe with strong brands like Xerox, Image and Data Copy. Since Jan 2018, Robert has been appointed as Group Marketing Director for Papers at Antalis International. Papers category includes papers for Print & Office environments, boards, envelopes and added value products such as creative papers, synthetic & labels. Antalis is the largest European merchant for Papers.

Listed skills include Value Propositions, Multi Channel Marketing, Go To Market Strategy, B2B, and 29 others.