Robert Atkinson Email & Phone Number

Andover, Ma, Us

Mercury Systems (NASDAQ: MRCY) is pioneering a next generation defense electronics business model. We are the leading provider of commercial, secure and safety-critical processing components and subsystems to the Aerospace & Defense industry. Mercury Systems acquired Richland Technologies in July 2017. Since the acquisition, my role in Mercury is to continue innovation in bringing the latest in commercial processing technology and software to advanced, safety and security certified embedded systems, and to drive the sales of our leading edge product portfolio.

Richland Technologies is an innovator in the field of high performance, small form-factor, safety critical and cost effective embedded systems for the commercial and defense aviation industries. RTL leverages a creative portfolio of disruptive technologies to make leading edge applications available to pilots and system operators at a fraction of the cost of what industry incumbents traditionally offer. We also offer a comprehensive portfolio of engineering and management services focussed on projects requiring DO-178B/C and DO-254 certification. My role at RTL is to listen to industry needs, identify opportunities, develop product positioning and finally to implement our new customer acquisition strategy. Leveraging over 20 years of experience, this is accomplished recognizing the value of building long lasting, mutually beneficial, and trusted relationships with our customers. RTL was acquired by Mercury Systems Inc. in July 2017.

Montreal, Quebec, Ca

Atelka is Canada's primiere customer contact center provider, employing 2000+ people over six sites in three provinces. We offer our customers a complete line of business process outsourcing (BPO) services, allowing them to focus on what they do best while their clients are in good hands. On May 1st, 2012, Kilmer Capital Partners acquired the majority interest in Atelka, positioning the company well to continue its rapid growth. My role at Atelka is to implement the sales and marketing strategies necessary to substantially grow our business in our current verticals and also to penetrate and grow new market verticals including finance, transportation and retail.

Toronto, Ontario, Ca

Responsible for providing leadership and coordination of all sales and marketing functions. Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets. Develop and implement sales and marketing strategy, leveraging input of Marketing and Business Development Directors. Continue to directly manage major accounts and coordinate the management of all other accounts. Monitor and analyze sales and marketing activity against goals. Research and develop strategies and plans which identify market opportunities and new product development and roll out (3 new products introduced in 2012). Preparation of KPI data for performance measurement and reporting. Frequent interaction with VC and participation in strategic Board meetings

Toronto, Ontario, Ca

Responsible for all revenue generation activities of the company, including direct sales and management of a worldwide distributor network.

Responsible for the strategy, tactics and programs to create interest, demand and recognition for all products and services through the use of PR, Product Marketing, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. Maintained a very high level of involvement with key customers including Rockwell Collins, Boeing, Airbus, Daimler Chrysler, Hyundai, Visteon and many more. Directly managed Product Marketing Managers to ensure the right mix of features, positioning and price for products. Principal markets were North America, the European Union, Israel, Turkey, Japan, PRC, S. Korea and Australia. Also highly involved in financing activities for new product development through Technology Partnerships Canada and “Vitrine Technologique” (Quebec). Frequent participation in industry seminars and conferences as well as writing papers for trade journals (published in COTS Journal, June 2002). Key achievement was the development and execution of a marketing plan refocusing the company on core competences and core market segments, resulting in a turnaround from significant fiscal loss and revenue retraction to six consecutive quarters of revenue growth

Responsible for managing a team of Field Application Engineers located across Canada, Europe and the USA. Supported the worldwide Sales team providing technical content for all contract bids. Supported Marketing team in development of product roadmap requirements, as well as presentations at industry working groups and preparation of all trade show content.

Responsible for software upgrades for the CF-18 avionics system. Directly supervised the work of a team of 10 Bombardier and CAE engineers. Also included coordination of projects involving multiple contractors including Bombardier, CAE, Raytheon & Cubic Defense Systems.

Mba, Finance And International Business

Engineering, Chemical And Materials