Robert Auer Email & Phone Number

Berlin, De

Creative Leadership & Innovation: As Head of Creative and Content for Hogarth DACH, spearheaded the development and launch of the Creative Content Studio, a new business unit focused on delivering high-quality, innovative content solutions for clients across the region. This initiative significantly expanded Hogarth's service offerings and market reach.Strategic Business Development: Played a key role in the strategic realignment of Hogarth DACH, contributing to the development and… Show more Creative Leadership & Innovation: As Head of Creative and Content for Hogarth DACH, spearheaded the development and launch of the Creative Content Studio, a new business unit focused on delivering high-quality, innovative content solutions for clients across the region. This initiative significantly expanded Hogarth's service offerings and market reach.Strategic Business Development: Played a key role in the strategic realignment of Hogarth DACH, contributing to the development and implementation of a new vision and growth strategy for the region. This involved identifying market opportunities, developing new business initiatives, and driving innovation within the creative content space.Team Leadership & Management: Built and led a high-performing team of creative professionals within the Creative Content Studio, fostering a collaborative and innovative work environment. This included recruiting top talent, implementing effective workflows, and providing ongoing mentorship and development opportunities. As part of the management team, contributed to overall company strategy and operational decisions. Show less

Strategic Leadership & Growth: Successfully spearheaded the Scholz & Friends Realisation Hub across Berlin, Düsseldorf, and Hamburg, driving significant growth and securing major new business wins, including Uber, McDonald's, and Weber, demonstrating a keen understanding of market dynamics and client needs. This included overseeing operations and personnel development for over 180 employees.Transformational Leadership: Developed and implemented a cross-location, agile creative department… Show more Strategic Leadership & Growth: Successfully spearheaded the Scholz & Friends Realisation Hub across Berlin, Düsseldorf, and Hamburg, driving significant growth and securing major new business wins, including Uber, McDonald's, and Weber, demonstrating a keen understanding of market dynamics and client needs. This included overseeing operations and personnel development for over 180 employees.Transformational Leadership: Developed and implemented a cross-location, agile creative department structure, fostering collaboration and efficiency across all three offices, resulting in improved responsiveness to client demands and enhanced creative output. Operational Excellence: Streamlined creative processes and resource allocation across the Realisation Hub, optimising workflows and maximising team productivity, leading to improved project delivery and increased client satisfaction.Team Leadership & Development: Cultivated a high-performing, collaborative culture within the creative and new business teams, fostering individual growth and development, while driving a shared vision and commitment to excellence. This resulted in increased employee engagement and retention. Show less

Berlin, Hamburg, Düsseldorf

Strategic Brand Development: Conceived and spearheaded the development of Scholz & Friends Business, a new B2B competence brand within the Scholz & Friends network, defining its strategic positioning, target audience, and go-to-market strategy. This initiative successfully expanded the agency's service offering and market reach within the B2B sector.Team Building & Leadership: Built and led a dedicated team for Scholz & Friends Business, fostering a collaborative and high-performing… Show more Strategic Brand Development: Conceived and spearheaded the development of Scholz & Friends Business, a new B2B competence brand within the Scholz & Friends network, defining its strategic positioning, target audience, and go-to-market strategy. This initiative successfully expanded the agency's service offering and market reach within the B2B sector.Team Building & Leadership: Built and led a dedicated team for Scholz & Friends Business, fostering a collaborative and high-performing environment that quickly established the brand's credibility and attracted key clients. This included recruiting top talent, implementing effective workflows, and driving a shared vision for the new brand. Show less

Led and provided strategic direction to a 20-person, cross-functional team as Family Lead and Executive Creative Director at Scholz & Friends, responsible for achieving client objectives and driving creative excellence.Developed and executed award-winning, integrated campaigns for prestigious clients such as Tchibo Mobil, Le Croque, and the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSJ), including the nationally acclaimed "Demokratie leben"… Show more Led and provided strategic direction to a 20-person, cross-functional team as Family Lead and Executive Creative Director at Scholz & Friends, responsible for achieving client objectives and driving creative excellence.Developed and executed award-winning, integrated campaigns for prestigious clients such as Tchibo Mobil, Le Croque, and the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSJ), including the nationally acclaimed "Demokratie leben" campaign.Successfully spearheaded the communication strategy for the EU Green Deal, demonstrating the ability to translate complex policy content into accessible and emotionally engaging messaging for a broad audience. Show less

As Executive Creative Director and Member of the Management Board, responsible for the entire creative output of A&B ONE across both Frankfurt and Berlin offices.Developed and executed successful image and campaign work for clients such as Mecklenburg-Vorpommern ("Land zum Leben" – lit. land for living), the German Trade Union Confederation (DGB), and various Federal Ministries.Led and inspired creative teams across both locations, ensuring the highest creative standards and continuous… Show more As Executive Creative Director and Member of the Management Board, responsible for the entire creative output of A&B ONE across both Frankfurt and Berlin offices.Developed and executed successful image and campaign work for clients such as Mecklenburg-Vorpommern ("Land zum Leben" – lit. land for living), the German Trade Union Confederation (DGB), and various Federal Ministries.Led and inspired creative teams across both locations, ensuring the highest creative standards and continuous optimisation of creative processes. Show less

Berlin Und Umgebung, Deutschland

Led B2B communications for key accounts including Bombardier and Deutsche Telekom's business customer division.Developed and executed integrated communication campaigns focused on lead generation and brand building.Led and developed a cross-functional creative team.

Responsible for the agency's entire creative output.Developed and executed successful campaigns, including the 2009 Saxony State Election campaign for the Christian Democratic Union (CDU) and communications for Entega.Significantly increased the agency's creative reputation and new business acquisition.

Düsseldorf Und Umgebung, Deutschland

Responsible for the creative direction of the Schwarzkopf account, including the successful launch and market positioning of the new Syoss brand.Led and developed a six-person creative team, fostering individual strengths and cultivating a motivating work environment.Developed and executed integrated communication campaigns for Syoss, resulting in significant market growth and strong brand awareness.

Developed creative concepts and copy for prestigious clients such as Wrigleys, Braun International, and Bayer.Collaborated closely with the account management team and clients.

Hamburg

Developed the successful "Jede Woche eine neue Welt" (Every Week a New World) campaign for Tchibo.Contributed to various other campaigns for a diverse range of clients.