Robert Auer Email & Phone Number

Berlin, DE

Creative Leadership & Innovation: As Head of Creative and Content for Hogarth DACH, spearheaded the development and launch of the Creative Content Studio, a new business unit focused on delivering high-quality, innovative content solutions for clients across the region. This initiative significantly expanded Hogarth's service offerings and market.

Strategic Leadership & Growth: Successfully spearheaded the Scholz & Friends Realisation Hub across Berlin, Düsseldorf, and Hamburg, driving significant growth and securing major new business wins, including Uber, McDonald's, and Weber, demonstrating a keen understanding of market dynamics and client needs. This included overseeing operations and personnel.

Berlin, Hamburg, Düsseldorf

Strategic Brand Development: Conceived and spearheaded the development of Scholz & Friends Business, a new B2B competence brand within the Scholz & Friends network, defining its strategic positioning, target audience, and go-to-market strategy. This initiative successfully expanded the agency's service offering and market reach within the B2B sector.Team.

Led and provided strategic direction to a 20-person, cross-functional team as Family Lead and Executive Creative Director at Scholz & Friends, responsible for achieving client objectives and driving creative excellence.Developed and executed award-winning, integrated campaigns for prestigious clients such as Tchibo Mobil, Le Croque, and the Federal.

As Executive Creative Director and Member of the Management Board, responsible for the entire creative output of A&B ONE across both Frankfurt and Berlin offices.Developed and executed successful image and campaign work for clients such as Mecklenburg-Vorpommern ("Land zum Leben" – lit. land for living), the German Trade Union Confederation (DGB), and.

Berlin Und Umgebung, Deutschland

Led B2B communications for key accounts including Bombardier and Deutsche Telekom's business customer division.Developed and executed integrated communication campaigns focused on lead generation and brand building.Led and developed a cross-functional creative team.

Responsible for the agency's entire creative output.Developed and executed successful campaigns, including the 2009 Saxony State Election campaign for the Christian Democratic Union (CDU) and communications for Entega.Significantly increased the agency's creative reputation and new business acquisition.

Düsseldorf Und Umgebung, Deutschland

Responsible for the creative direction of the Schwarzkopf account, including the successful launch and market positioning of the new Syoss brand.Led and developed a six-person creative team, fostering individual strengths and cultivating a motivating work environment.Developed and executed integrated communication campaigns for Syoss, resulting in.

Developed creative concepts and copy for prestigious clients such as Wrigleys, Braun International, and Bayer.Collaborated closely with the account management team and clients.

Hamburg

Developed the successful "Jede Woche eine neue Welt" (Every Week a New World) campaign for Tchibo.Contributed to various other campaigns for a diverse range of clients.