Experienced consultant managing a variety of complex projects in AG Tech, crop protection, animal health and nutrition, farm machinery and banking.

Member of the executive leadership group managing a diverse range of products in the dairy farming industry through a dealer network nationally and internationally. Daily key interaction, collaborating with fellow directors of marketing, sales, IT, capital equipment, finance, manufacturing, and distribution.Global management of key accounts across USA, Canada, Mexico, South America, Asia, Australia and Pakistan.

Ag Technology start-up environment: Developed national marketing plan, business plan, product development, company procedures set up, distribution network selection, the appointment of sales staff, development of customer database, proposals, quotes, engagement with past clients, CRM development and updating and sales.

Business Development and management consulting: IoT marketing, funding, budget proposals, digital presence, distribution strategy, UX design, QA testing, use cases identification, sales strategy, financial targets, developed user stories, automation, mapped workflows, social media content (Facebook, Instagram, LinkedIn, Twitter), sales management, SaaS, communications plans, new product management, customer service, sales planning, forecasting, logistics management etc.

Massachusetts-based management consulting firm that advises senior executives at prominent global corporations with decision making through strategy development, M and A Support and Due Dilligence, research and corporate governance.Provides sales and marketing support to generate sponsors, exhibitors and attendees and participations for HighQuest's Global AgInvesting ASIA (GAI) and AgTech Nexus (ATN) conferences in New York, London and Dublin. Promotion of the events to investors, farmland funds, commercial farms, Private Equity, financial services firms, service providers, AgTech 'startups', agribusiness companies interested in and involved in the agriculture sector.

KG2 - Location Sydney Australia (Specialist Agriculture Marketing, Lead Generation, Market research agency)I had key responsibilities as business development manager, project management, and marketing strategy, encompassing both B2B and B2C integrated programmes and competitive market research.I evaluated emerging business opportunities with a view to position company’s sales resource and technical capability. I strengthened professional business relationships with new and existing clients for repeat business and new sales opportunities. I initiated and managed a wide range of statistical tools to further identify market opportunities. I scrutinized market research data and created comprehensive reports for stakeholders and management staff at all levels of organization. A few key achievements: • Planned and implemented a national lead generation programme for insurance, which provided more than 9,000 new profiled customers to major insurance company. • Strategic business plans for multiple clients on AG TECH, managing scientific research to market.• Managed Lead generation for the acquisition of over $200M new customers for a major national bank.• Multiple market research studies in grain, livestock, likely use of the latest scientific research from a federal R&D agricultural research organization• Built content web-based dashboard for bank accessing existing customer information and 500 new prospects to target borrowing $1-5M.

(Specialist Agriculture and Agribusiness Direct Marketing, New Customer Acquisition and Market Research Agency).Working with the board and internal stakeholders to develop and sustain a strategic perspective in organizational direction, IT programs, services, and decision-making to ensure the vitality and smooth operations of the organization. I headed client management and full business development manager responsibilities of a full range of market research programs including qualitative and quantitative studies. Managed sales/marketing team budget & performance, training, sales training and forecasting and review of completed work assignments. I managed all business development in direct marketing including lead generation, digital, SaaS, response direct mail, cash back programs, free goods promotions, and sales incentives.I implemented a customer and trade relationship marketing program for leading MNCs, resulting in the development of profiled databases.Some highlights:• Conceived, produced and implemented a marketing communications, logistics, multi-million-tonne metal recycling program for farmers of all disused/antiquated/dumped machinery across Australia. Produced $200M additional profit across three divisions.• Research farmer attitudinal segmentation strategies and implemented strategic marketing communications plans based on findings for animal health, crop protection, banking, animal nutrition and farm machinery.• Managed all direct marketing, new customer acquisition, and customer profiling, for 8 years for a multinational farm machinery company. Sales growth of over $50M in new machinery.• Conceived and implemented crop protection advertising, communications and loyalty programs for two multinationals. • Built farmer databases for animal health and animal nutrition manufacturers. Market sales growth of $38M. • Managed extensive lead generation program acquiring new customers for a major bank acquiring over $150M loans

Primary Responsibilities: Existing client services director and new client acquisition. Planning, production and campaign management of annual marketing communications and advertising. Integration of all marketing and communication components to synergistically drive awareness and product sales. Media section and placement, TV, Press and radio production, website development, Digital media production e.g CD Rom, You Tube, email, POS and marketing material production and printing and production, public relations and media briefing, event management, end user competitions, trade promotions, member organisation annual elections, crisis management, strategic workshop management, strategic presentations to new clients.