• Guides and sustains growth of NJI’s team and overall company client portfolio across three global offices to achieve profitability targets. • Leads the development of research-informed and insights-based strategies for clients to achieve public policy outcomes through messaging, branding, audience understanding, channel positioning, and paid media planning.• Manages and coaches multiple senior account directors, each responsible for a large portfolio of NJI’s business. • Navigates effectively through difficult issues by demonstrating critical-thinking and strong problem-solving skills to drive business needs and results. • Orients long-term strategic proactive plans and short-term immediate needs to grow and nurture client relationships with a solutions-focused approach in a fast-paced, dynamic environment. • Partners with other senior leaders in project management, creative, web development, operations, and media production to guide and evolve the agency’s business direction.

• Digital team lead managing senior to junior level strategists responsible for developing and maintaining client relationships, as well as shaping strategic direction for multiple campaigns. • Developed and executed research-based strategies focused on business goals, target audiences, messaging, creative tactics, paid advertising, and insight-driven reporting. • Strategy team lead for two Tobacco-Free Kids award winning campaigns: “PRWeek Purpose Award for Best Advocacy” and “Gold Telly Award for Social Impact”. • Collaborated with agency partners and senior leaders to develop and pitch new business opportunities.• Consulted directly with clients and shaped stories through data and actionable insights.• Led the Asian American Pacific Islander employee resource group focused on diversity and inclusion. • Led multimillion-dollar accounts including corporate, non-profit, and political clients.

• Digital practice lead for the Washington D.C. and Atlanta, GA offices, managing a team of digital strategists and analysts.• Built the foundation of the practice from the ground up through professional experience, industry best practices, and capabilities from the Golin global network.• Leads teams in crafting and executing integrated digital and social strategies and tactics, including: audiences, platforms, content, influencers and analytics.• Serves as expert in integrated digital programs across, paid, owned and earned media.• Fosters and maintain productive and influential client relationships; provides exceptional service based on the clients’ needs, goals and priorities.• Key team leader in new business proposals and pitches as a digital expert.• Develops influencer strategies across a number of industries, verticals, and brand programs; serves as a liaison between client teams and influencers to deliver mutually beneficial results.• Plans digital content for clients based on business goals and KPIs; collaborates closely with creative on social concepts that make an impact. • Advises and executes paid social media campaigns, including Google AdWords, YouTube, Facebook, Twitter and more.• Produces digital and online destinations like websites, petitions and quizzes; role includes managing designers and web developers, developing messaging and content, maintaining websites through content management systems. • Thinks strategically and insightfully with the ability to tell a story that converts data into actionable insights.• Monitors, optimizes, evaluates and reports digital and social media results on a daily/monthly/annual basis in coordination with client goals and benchmarks.• Identifies solutions and work with teams and independently to drive client success and grow relationships.• Serves as culture builder and mentor, driving innovation and ideas while sparking team members’ careers.

• Led and managed multiple assignments to develop digital, content and social media strategies; specialties include social listening maps, content assessments, influencer relationship marketing, paid media, brand prints/competitor analysis, and more.• Built strong relationships with clients, provides exceptional service, with a deep understanding of the clients’ needs, goals, and priorities.• Office lead in influencer relationship marketing, which connected clients with influencers to create content that resonated with target audiences; developed impactful influencer strategies to drive measurable engagement.• Led teams in crafting digital and social strategies for target audiences, including platforms, audiences, experiences, and partnerships.• Developed strategic and integrated media plans and budgets across multiple channels, including: display, Facebook, Twitter, LinkedIn, SnapChat, YouTube, Google AdWords (SEM).• Managed research activities including utilizing Ogilvy resources and employing a variety of research techniques to analyze online data, the competitive landscape, the media environment, cultural trends, and client activities to build meaningful insights .• Identified key objectives, measurement tools and frameworks to ensure tactics are measured effectively and campaigns are optimized; provides regular robust and insightful reports for multiple clients.• Contributed ideas and helps write new business proposals.• Identified new opportunities for achieving clients’ objectives.Previously held positions at Ogilvy:• Senior Digital Strategist / Account Supervisor• Digital Strategist / Senior Account Executive• Digital Strategist / Account Executive

• Led successful blogger outreach campaigns that resulted in coverage from key online influencers.• Created and implemented social media strategies on Facebook, Twitter, and YouTube.• Provided counsel and performed online crisis monitoring for clients facing legal prosecution• Managed the development and maintenance of websites and micro-sites.• Organized analytic reports for client websites, blogs, social media profiles, and online publications.• Served as a reverse-mentor for senior staff, provided counsel on digital public relations tactics• Assisted in new business research.• Managed schedules and workloads of interns.• Collaborated with outside vendors to create viral videos and interactive infographics.

• Served as lead blogger for Straight Talk, the official International Consumer Electronics Show (CES) blog• Participated in new media outreach efforts for blogs, podcasts and video • Handled over 6,000 press/analysts/blogger registrations for the International CES • Responded to daily media emails/calls from press and bloggers• Wrote and distributed press releases through Business Wire, Lyris, Outlook and website postings• Created and maintained database for press and blogger contacts • Worked press rooms and attended press events