Robert Baque Email & Phone Number

Greater Boston

Los Angeles, California, United States

Greater Los Angeles Area

Thousand Oaks, California

Thousand Oaks, California

Columbus, Ohio Area

Indianapolis, Indiana Area

Uncovered, synthesized and presented key consumer insights that have and will continue to informconsumer campaign development, driving the creation of TV/Digital/Print tacticsLed a volumetric forecasting exercise elucidating the ROI potential for Direct to Consumer marketing efforts across multiple channels (tv/digital/print); aligned key stakeholders across multiple groups (payer/consumer/hcp/medical) on forecasting inputsExplored drivers of biologic adherence and identified key foundational patient insightsIdentified key insights relating to the team dynamics within the dermatology office that exist between prescribers and office staff as it relates to prescribing biologics to patients for treating moderate/severe plaque psoriasis Managed a partnership with our Advanced Analytics team as we engaged in a deep dive into secondary data, identifying early adopters of biologic medications for plaque psoriasis and directly informing sales force strategyResponsible for tracking a competitor launch, uncovering insights and communicating across theorganization, up to the US affiliate President, the implications of these insights as they relate to the launch of a new brand

Indianapolis, Indiana Area

Executed an integrated, cross-channel strategy bridging high decile HCP customers from awareness to trial focusing on the critical time period of the first six months post-launchLed the development of direct mail/e-mail tactics (strategy through implementation) for Trulicity’s ‘Now Approved’ and brand story messaging; messaging tailored to both Endocrinologists and PCPs

Indianapolis, Indiana Area

Informed the thoracic portfolio strategy by supporting an internal, cross-functional advisory council with research focused on evaluating evolutionary drivers of the thoracic oncology landscape; communicating how our customers define leadership within this space and implications for Lilly Oncology. This work has directly impacted business development considerations.Led the Brand Character Development for a pre-launch molecule, potentially the first biologic indicated for treating squamous-Non-Small Cell Lung Cancer; initiated and completed logo research for the brand

Monterey, Ca

Provide great customer service to physician & staff in both the outpatient and inpatient setting by offering relevant patient and product education materials for a broad portfolio of products.- Cialis (tadalafil); Livalo (pitavastatin); Effient (prasugrel)Utilize keen business acumen to help identify new key customers by analyzing previous Rx trends leading to an improved and more efficient targeting plan.

Orlando, Florida Area

Spearheaded the completion of a previously stalled project through collaboration with cross-functional colleagues across the country; this novel method has been presented at three national conferences and published in a peer-reviewed journalInvestigated primary research articles in order to identify alternative methods that addressed critical issues regarding water quality; informed management of the opportunity and eventually incorporate these new methodologies into the lab's method repertoireLed the laboratory’s involvement in a method validation study for the Center for Disease Control (Atlanta)Analyzed quality of drinking, waste and reclaimed water to ensure samples met local and state regulatory compliance guidelinesMentored and trained nine university student internsConsistently earned excellent performance evaluations with regards to quality of work, attention to detail, taking initiative and organization/communication skills

Master Of Business Administration (M.B.A.), Marketing & Finance

Master Of Science (M.S.), Biology

Bachelor Of Science (B.S.), Microbiology And Immunology