Robert Bars Email & Phone Number

Houston, Tx, Us

Houston, Texas Area

Houston, Texas Area

• Directed efforts improving quarterly strategic planning and implementation by developing marketing tool for product tracking and marketing media channel analysis• Applied in depth knowledge of product profitability, acceptance and renewal rates capabilities and launched new products to market• Ensured stability in competitive environment while identifying new growth areas for emerging products and service opportunities• Utilized technical expertise to streamline broker onboarding and sales processes along with online vendors• Ensured effective communication and deployment of event marketing protocol for use in emergency strategy during adverse weather events

Houston, Texas Area

• Developed and implemented marketing programs and activities related to market research, marketing communications, promotion, brand management, solution development and pricing• Managed strategic preparation for sales material, marketing communications programs and media recommendations• Analyzed market statistics and customer requirements defining product strategies and expanded market share by identifying product opportunities

• Directed activities of internal groups to develop strategies for customer messaging efforts, devising branding plan and products to improve sales channel performance• Improved organizational productivity via financial forecasting and portfolio risk assessments• Exceeded gross margin goals by 30% while increasing volume by 5–10% annually• Developed systematic pricing, hedging, and communication strategies exceeding EBITDA targets, customer volume and count goals• Implemented tactical knowledge in marketing analytics to accomplish renewal rates from 50%-70% simultaneously exceeding gross margin• Exceeded gross margin goal by 20% in tandem reducing overall attrition by 2%, term attrition by 5%• Exceptional strategic pricing knowledge proved successful in growing revenue business including small business and builder/multifamily via profitable opportunity identification• Lead marketing campaigns for customer acquisition and retention by optimizing sales channels, call center, door to door sales, telemarketing, direct mail, print and online segments• Utilized in-depth market analysis for opportunities in developing electricity markets, identifying markets with profitable opportunities

• Worked cooperatively with multiple marketing functions and groups managing campaigns and resolving challenges• Reinforced advancement and implementation of all acquisition campaigns including strategy, pricing and communication• Systematically analyzed campaign data identifying key factors needed to prepare weekly enrollment reports, supply dashboards, and incremental buy/sell backs• Detailed competitive market knowledge instrumental in managing introduction of successful new products and services: Future Switch Pricing, Cap and Save, Tiered Pricing, and Deposit Alternative• Provided analytical advice for process improvement in campaigns and projects identifying positive or negative trends and statistically developing necessary process improvements

• Developed, implemented and managed an integrated annual marketing plan and work plan, covering all aspects of marketing, advertising, public relations, special events, and publications• Oversaw daily operations and coordinated all marketing-related functions for college, satellite centers, and corporate and continuing education • Formulated strategy, allocated resources and established quality standards for all marketing activities. Served as marketing and creative adviser to the dean of institutional advancement• Collaborated with administrators and faculty in developing opportunities to market programs• Managed the development and production of publications such as brochures, postcards, newsletters, and course schedules• Coordinated surveys and focus groups to collect data used to optimize marketing efforts

Houston, Texas Area

• Instructed franchisees on preparing marketing plans, setting advertising budgets, marketing strategies, calculating production rates, setting prices and complying with their local OSHA/EPA standards• Provided franchisees with solutions to problems faced while operating their business, including operations, marketing, human resources, finances, and OSHA/EPA standards• Provided financial analysis to owners by calculating break even points and comparing key ratios to targets set by franchise. Researched and wrote articles monthly for corporate magazine and monthly newsletters

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration (Bba), Marketing