Robert Beal-Lancaster Email and Phone Number
Marketing Specialist at MISCO & ToneSpeak | Pursuing MA in Strategic Communications | #FirstGenerationGraduate at
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MISCO Minneapolis Speaker Company
Robert Beal-Lancaster's Location
Greater Minneapolis-St. Paul Area, United States, United States
Robert Beal-Lancaster's Contact Details
Robert Beal-Lancaster phone numbers
About Robert Beal-Lancaster
I'm Robert Beal-Lancaster (RJ), a passionate Digital Marketing Specialist with diverse experience in digital advertising, public relations, strategic research, and content creation. I have an adventurous spirit, a knack for problem-solving, and a continuous thirst for knowledge.Currently working at Bullseye Media in Minneapolis, I masterfully navigate the digital marketing landscape by creating effective ad campaigns and insightful dashboards for performance tracking. This role has allowed me to further my understanding of SQL and Big Query. My knack for research and fascination with new tools continuously fuels my professional growth.Before this, my journey took me through roles at broadhead., Knobelsdorff, and Winona State University (WSU). Notably, at broadhead., I worked with public relations and account services teams and contributed to redesigning the internship program. As an undergraduate at WSU, I immersed myself in various activities, serving in student government and participating in academic clubs.I have learned to integrate theory and practice with my BA in Public Relations and an ongoing MA in Strategic Communications from WSU. This blend has enabled me to develop marketing campaigns for Hormel Foods and create comprehensive marketing plans for smaller organizations.My skillset spans digital marketing, public relations, content creation, Google Analytics 4, Google Tag Manager, SQL, Big Query, Adobe Creative Cloud, project management, and more. Moreover, my critical thinking and public speaking abilities and leadership and teamwork skills make me a valuable asset in any team.Outside work, I enjoy mountain biking, playing with automation tools, learning, and cooking. My philosophy is simple: always stay curious, strive for knowledge, and never fear to try new things. Adaptability and learning on the go are the keys to success.I am a first-generation college graduate, continuing my educational journey to satisfy my intellectual curiosity and catch up with my twin sister, who already has her master's degree! Ultimately, I aim to take on new challenges to acquire new skills that will help me grow professionally and personally.
Robert Beal-Lancaster's Current Company Details
Misco Minneapolis Speaker Company
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Marketing Specialist at MISCO & ToneSpeak | Pursuing MA in Strategic Communications | #FirstGenerationGraduate
Robert Beal-Lancaster Work Experience Details
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Marketing SpecialistMisco Minneapolis Speaker Company Oct 2023 - PresentSt. Paul, Minnesota, Us
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Marketing SpecialistTonespeak Guitar Speakers Oct 2023 - Present -
Digital Marketing SpecialistBullseye Media Oct 2022 - Oct 2023Minneapolis, Minnesota, UsAt Bullseye Media, I've cultivated my skills as a Digital Marketing Specialist, driving key transitions such as the shift from Universal Analytics to Google Analytics 4. This experience underscores my ability to adapt and utilize emerging technologies to elevate data analysis and enhance decision-making processes.A core aspect of my role involves the creation of digital advertising campaigns. This starts with defining the campaign structure, identifying the target audience, and conducting comprehensive keyword research. Working with our copywriters and graphic designers, we create engaging content that connects with our audience and boosts our clients' digital presence.I utilize Google Tag Manager to track events, facilitating accurate conversion tracking across various platforms, including Facebook, Google Ads, LinkedIn Ads, and websites. I have used Google's Tag Manager to set tracking mechanisms in WordPress, including tracking e-commerce events.Post-launch, my focus shifts to performance tracking. I generate detailed dashboards by applying BigQuery, SQL, and Looker Studio. These visual narratives provide insights into our campaign performance, marking our agency's and clients' progress.Local SEO initiatives are another area I lead, deploying BrightLocal to enhance local search visibility and engagement. As part of my ongoing commitment to innovation, I research and explore new advertising methods for our clients, as evidenced by my recent exploration of Pinterest Ads.In addition to my key responsibilities, I contribute to PR projects, using platforms like Prowly to extend our client's reach. My mission as a Digital Marketing Specialist is to blend creativity and professionalism, continually innovating and improving in this dynamic digital marketing landscape. -
Public Relations & Account Services InternBroadhead. May 2022 - Sep 2022Minneapolis, Mn, UsDuring my internship at broadhead., I gained valuable experience in public relations and account services in an agency setting. Collaborating with the PR team, I played an active role in developing media opportunities for clients and created press release contact lists using tools like Muck Rack. I stayed up-to-date with industry news related to clients' businesses and contributed to developing industry reports for internal and client purposes.One of my key responsibilities was identifying and building beneficial relationships with industry reporters, enhancing the agency's media outreach efforts. I monitored and reported client brand sentiment, using platforms like Sprout Social to track online activity for Mosaic and create comprehensive weekly reports.In addition to my PR responsibilities, I contributed to the account services team by reviewing and editing content before client approval, creating client documents, and preparing presentation materials. I had the opportunity to collaborate with a national team of interns to redesign and pitch a rebranded intern program after the agency's acquisition of another agency on the west and east coast. This involved extensive research into target markets, student engagement opportunities, and ways to enhance the agency's presence in those areas.Furthermore, I supported project management initiatives, assisted in editing files, and played a crucial role in planning Boehringer Ingelheim Equine's tradeshow customer appreciation event.Through my internship at broadhead., I gained hands-on experience in public relations, account services, project management, and event planning within a dynamic agency environment. It was an invaluable opportunity to contribute to real client projects and collaborate with a talented team of professionals. -
Project ManagerPristine + Co. Jan 2022 - May 2022As part of the Campaigns capstone class for my undergrad degree, I had the opportunity to collaborate with a real company, Hormel Foods, to develop three distinct campaigns aligned with their marketing goals.In this class, we were assigned to agency teams and tasked with creating comprehensive campaigns based on the client's objectives. Our team established ourselves as Pristine + CO, and I assumed the role of Project Manager.The class commenced with a Trade Show, where our agency team had the opportunity to showcase our capabilities and establish connections with the marketing team from Hormel Foods. Following the Trade Show, we embarked on three distinct campaigns, each with its own challenges and objectives. Over the course of the semester, we developed and executed strategic plans, creating promotional materials that met the needs of Hormel Foods. The first challenge involved developing a 6-12 month campaign utilizing the Planters Nutmobile. Our campaign took the iconic vehicle to state parks, festivals, and events like the Super Bowl, generating brand exposure and engagement.For the second challenge, we focused on internal marketing, emphasizing ESG efforts and highlighting Hormel Foods' commitment to sustainability and social responsibility.The final challenge centered around transforming the Spam Museum into a must-visit destination for travelers. Our creative strategy involved bringing back the beloved mascot, Sir Can-A-Lot, and leveraging social media content that we created with the character. We utilized Photoshop to "spamify" well-known art pieces by incorporating Spam or Sir Can-A-Lot, creating unique content that would generate awareness. The modified art pieces were intended to be displayed in high-traffic areas across the Midwest and beyond, capturing the attention of potential visitors.Throughout each campaign, we meticulously crafted schedules, realistic budgets, and numerous examples of the materials proposed.
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Ewazoo Social Media ManagerWinona State University Aug 2021 - May 2022Winona, Mn, UsAs the Social Media Manager for @e_wazoo, a part of Winona State University's IT department, I led the management of the account, focusing on technology and software-related content. With creative freedom, I curated engaging posts using a variety of formats, such as static images, carousels, videos, and stories. Through experimentation, I determined optimal posting times and utilized text in pictures and descriptions to increase engagement. Using my skills in Photoshop and InDesign, I designed visually appealing graphics and layouts. Additionally, I took my own photos and recruited other students to be subjects, ensuring a diverse range of faces appeared in people's feeds. Weekly reporting to my supervisor and assisting in gathering material for reports to the CIO were also part of my responsibilities.The content I created resonated well with our target audience, WSU students, to the point where I was asked to tone down the content as it started to compete with the main university account. In addition to my primary role, I assisted in content creation for the main university account, collaborating with the content creation team. One of my colleagues described me as always punctual, willing to step outside of my comfort zone, and maintaining a positive attitude while creating a fun and team-oriented environment.I successfully managed this part-time role while pursuing full-time studies, providing me with valuable experience in social media management and content creation. -
Marketing InternKnobelsdorff May 2021 - Jan 2022Goodhue, Mn, UsDuring my Marketing Internship at Knobelsdorff Enterprises, I took an active role in enhancing our social media presence. Using Adobe InDesign and Photoshop, I created engaging content and harnessed the power of HubSpot to manage our social media schedule effectively. For a touch of authenticity, I visited job sites to capture compelling photographs for our posts.Alongside this, I authored insightful blogs for our website and had the thrill of seeing my press release featured in a local newspaper, broadening our brand's reach.To keep our content engaging and current, I kept abreast of industry news, intertwining the latest trends into our blog content.But the role wasn't solely digital; I also participated in a meaningful outreach campaign. We visited local schools with our electricians and motivated students to consider careers in the trades, distributing branded tool sets as a tangible takeaway.A key milestone in my internship was attending my first trade show. I was involved in planning, preparation, and booth setup, ensuring an appealing presence for Knobelsdorff Enterprises. I further contributed to an outreach initiative targeting licensed electricians, exploring potential recruitment opportunities.Wrapping up the internship, I delivered a presentation to upper management, illustrating the impact of my contributions. Overall, this experience honed my skills in social media management, content creation, event coordination, and trade industry outreach. -
FreelanceFreelance Sep 2021 - Nov 2021During my senior year, I collaborated with a team to provide freelance marketing services to a local business. Our responsibilities included managing social media, creating marketing materials, and producing a video for external use. This experience enhanced my practical skills in strategic marketing and content creation, further preparing me for a career in public relations.
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Features WriterWinona State University Aug 2020 - May 2021Winona, Mn, UsIn my role as a Features Writer for Winona State University's newspaper, The Winonan, I honed my journalistic writing skills. I focused on human interest stories, showcasing standout individuals on campus, profiling local businesses, and covering special events like the Professor of the Year award.
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Registrar Student WorkerWinona State University Aug 2018 - May 2021Winona, Mn, UsAs a Registrar Student Worker, I played an integral role in managing student records and provided support in various administrative tasks within the registrar's office. Most of my responsibilities focused on handling student records, including digitalizing older records and ensuring their accuracy and organization.Additionally, I provided valuable assistance during the incoming student registration process. I supported new students by providing information on necessary steps and directing them to the appropriate resources and people.Furthermore, I actively contributed to the smooth execution of graduation ceremonies at each semester's end. Assisting in preparing and coordinating these significant events, I ensured that all necessary elements were in place for a memorable and joyous experience for graduates and their families.While the nature of the role may seem straightforward, the tasks I undertook as a Registrar Student Worker were instrumental in maintaining accurate student records, facilitating registration processes, and contributing to the success of graduation ceremonies.
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Community MentorWinona State University May 2019 - May 2020Winona, Mn, UsAs a Community Mentor at Winona State University, my role was multi-faceted, ranging from event management to teaching to mentoring. Akin to a Resident Assistant, my duties extended beyond maintaining order and enforcing dorm rules, blending leadership, education, and community-building elements.I orchestrated hall events and community gatherings, fostering a sense of belonging among students and creating an inclusive atmosphere conducive to learning and personal development. I assisted in floor meetings and maintained bulletin boards, ensuring students were well-informed and engaged in campus life.One of my notable responsibilities was leading a one-credit leadership course. This role allowed me to assist new students in striking a balance between active campus participation and academic responsibilities. From setting up LinkedIn accounts to imparting vital leadership skills, I provided them with the necessary tools to navigate university life effectively.I made myself readily available to incoming first-year students, offering advice on a wide range of topics: from choosing classes and locating campus buildings to finding scholarship applications and securing jobs, both on-campus and in local businesses. This role required me to be a guide, a mentor, and sometimes, a friend, assisting in everything from directing them to the right professors for academic advice to guiding them during emergencies.This experience enhanced my leadership, event management, communication, mentoring, and teaching skills while allowing me to contribute to the vibrant campus community at WSU.
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Account MerchandiserPepsico May 2020 - Jan 2021Purchase, New York, UsAs an Account Merchandiser at PepsiCo, I ensured the availability and visibility of Pepsi drink products in grocery and retail stores across the Twin Cities metro area. Working during the late hours of the night, I stocked products and built attractive displays on shelves.With autonomy and a strong sense of responsibility, I managed myself and efficiently navigated the metro area, driving to various store locations. Working independently, I demonstrated self-motivation, attention to detail, and the ability to work effectively under pressure.This experience instilled in me a strong work ethic, adaptability, and an understanding of the importance of effective merchandising and product placement in the retail industry. -
Garden Department AssociateThe Home Depot Jan 2018 - May 2020Atlanta, Georgia, UsAfter about a year as a cashier, I transitioned to the garden department. I performed various duties, including loading products, watering plants, and stocking shelves. I assisted customers with their gardening needs, provided guidance, suggested products, and occasionally helped plan projects. Additionally, I gained certification to operate forklifts and the reach truck, enabling me to move pallets and unload trucks. As I gained experience, I was entrusted with managing newer employees and leading small projects. This experience enhanced my teamwork, communication, and operational skills within the garden department. -
CashierThe Home Depot Mar 2017 - Dec 2017Atlanta, Georgia, UsDuring my tenure at Home Depot, I held diverse positions that allowed me to contribute to the store's success. From my initial role as a cashier to subsequent responsibilities, I consistently prioritized customer satisfaction and upheld the highest service standards. Whether assisting customers with their inquiries, providing guidance on products, or ensuring a seamless checkout experience, I consistently maintained a friendly and professional demeanor. During my time at Home Depot, I honed my customer service skills, attention to detail, and ability to thrive in a fast-paced retail environment.
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OwnerRj Beal Construction Llc Apr 2018 - Sep 2019After graduating high school, I embarked on an entrepreneurial journey by founding RJ Beal Construction LLC, a company dedicated to building decks and designing outdoor living spaces. This venture wasn't just a summer job but a mission to fund my college education independently, enabling me to graduate debt-free.The high point of my journey came when we completed a project that involved building a deck with a budget exceeding $120K, signifying the trust and responsibility our clients bestowed on us.As the owner and deck builder, I was involved in selling the idea of these outdoor living spaces to potential clients, managing to estimate quotes accurately within a few hundred dollars of the final cost. I maintained healthy customer relationships and ensured efficient material ordering and delivery.In the early stages of my venture, I was fortunate to receive mentorship from an experienced professional who provided invaluable guidance in all facets of the business and lent me his tools. This gesture enabled me to start my venture without significant initial investment. I also assumed the responsibility of hiring and managing help, a task that bolstered my team coordination, leadership, and resource management skills.This venture was filled with learning opportunities - from figuring out the proper use of a drill to understanding the intricacies of deck building; every challenge fueled my personal and professional growth.Today, I carry forward the principles of hard work, perseverance, and continuous learning from this entrepreneurial experience into my career, shaping the professional I am.
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CashierTarget 2016 - 2017Minneapolis, Mn, UsAs a seasonal cashier at Target during high school, I provided customer service by efficiently processing transactions and maintaining a friendly demeanor. I also took the initiative during slower periods to restock and organize items. Working during the busy Black Friday period taught me valuable skills in managing high-volume customer traffic and maintaining composure under pressure. This experience enhanced my multitasking, attention to detail, and problem-solving abilities.
Robert Beal-Lancaster Skills
Leadership
Writing
Social Media
Adobe Bridge
Sales
Microsoft Powerpoint
Event Planning
Communication
English
Digital Marketing
Adobe Photoshop
Merchandising
Web Content Writing
Microsoft Office
Microsoft Word
Marketing
Microsoft Excel
Event Management
Training
Time Management
Search Engine Marketing
Customer Service
Journalism
Social Media Marketing
Interpersonal Skills
Teamwork
Adobe Indesign
Analytical Skills
Public Relations
Strategic Communications
Image Editing
Problem Solving
Easily Adaptable
Search Engine Optimization
Presentations
Robert Beal-Lancaster Education Details
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Winona State UniversityStrategic Communications -
Winona State UniversityPublic Relations
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University Of Northwestern – St. PaulPseo
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Farmington High SchoolHigh School Diploma
Frequently Asked Questions about Robert Beal-Lancaster
What company does Robert Beal-Lancaster work for?
Robert Beal-Lancaster works for Misco Minneapolis Speaker Company
What is Robert Beal-Lancaster's role at the current company?
Robert Beal-Lancaster's current role is Marketing Specialist at MISCO & ToneSpeak | Pursuing MA in Strategic Communications | #FirstGenerationGraduate.
What is Robert Beal-Lancaster's direct phone number?
Robert Beal-Lancaster's direct phone number is (210) 871*****
What schools did Robert Beal-Lancaster attend?
Robert Beal-Lancaster attended Winona State University, Winona State University, University Of Northwestern – St. Paul, Farmington High School.
What skills is Robert Beal-Lancaster known for?
Robert Beal-Lancaster has skills like Leadership, Writing, Social Media, Adobe Bridge, Sales, Microsoft Powerpoint, Event Planning, Communication, English, Digital Marketing, Adobe Photoshop, Merchandising.
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