Robert Beames Email & Phone Number

Barcelona, Catalonia, Spain

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Barcelona, Catalonia, Spain

Temporary position heading the content team of a product in the Future Media portfolio during a transitional period. Led a strategic pivot from vanity metrics towards focus on conversions/demand gen through prioritising reader experience and answering search intent.Overhauled workflows and processes, re-trained writers, created and implemented new editorial guidelines, and increased overall content quality.

Barcelona, Catalonia, Spain

Built a dedicated internal content team of 15+ editors and writers, designing a content production department from the ground up in a fast-changing start-up environment. Ultimately responsible for content quality standards and conversions to reduce our client's CAC.Led and developed this global team to create content that converts, beyond vanity metrics by taking a journalistic/thought leadership approach to content marketing, with original SME insights and deep research of the topics at hand to meet Google E-E-A-T requirements. All while mastering the TOV and ICP of a diverse range of clients across tech, education, hospitality, finance, and B2B SaaS.Managed $500k annual budget to create best-in-class content for demanding clients with a talented in-house team as well as working with dozens of brilliant freelancers.

Barcelona, Catalonia, Spain

Content marketer both writing and editing long-form blog posts for a primarily B2B SaaS audience.Pivoted from tech sales back to my previous vocation as a writer/journalist, making use of skills acquired over years in sales and marketing.Also wrote my first novel during this period!

Barcelona Area, Spain

Specialised in Vertica - a high-performance data analytics platform designed to enable companies to make better use of their "big data" across the on-premise data warehouse, cloud, and data lakes. Worked to grow the UK/I business by discovering and developing new customers ranging from start-ups to global enterprises.Found and nurtured deals with values ranging from £20k up to several million via cold outreach as well as targeted marketing activity around trade shows and industry events. Proactively engaged with customers throughout the sales cycle to ensure progression and avoid stagnation, enabling a steady flow of pipeline down the funnel.Formerly HPE Software until September 2017.

Barcelona Area, Spain

Researched and recruited new channel partners and energised engagement with lapsed existing partners in order to increase revenue for our client: a major wireless network infrastructure company. Enabled them to grow revenue through consistent, meaningful engagement with these partners to boost product knowledge, create clear business plans, and ensure compelling incentives were in place to drive success.

Barcelona Area, Spain

Worked for an industry leader in outsourced IT software sales, consistently overachieving against tough KPIs in a high-pressure, fast-moving environment. Clients included: Dun & Bradstreet, Veritas, Symantec, Extreme Networks, Red Hat, Sitecore, and Lexmark.Involved constant, high-level sales training as well as detailed product knowledge over a diverse set of solutions including information security, back-up, and managing compliance/risk challenges.Specialised in cold outreach to prospective customers, arranging high-level, face-to-face meetings with project stakeholders for our clients' internal sales teams. This involved cold calling, social selling on LinkedIn, and crafting bespoke emails to get the attention of senior people (and their gatekeepers).Won an internal award as the top performer in the entire company!

London, United Kingdom

Invaluable experience working to tight deadlines under pressure, building rapport with senior people, and working independently.Writing film reviews and assorted geek culture articles for print and online, including The Daily/Sunday Telegraph and essays for various publications from Intellect Books. I also appeared as an expert on BBC Radio Sussex and on other local radio stations to give analysis on film industry news and new releases.I also ran my own film blog during this period, monitoring GA and growing my audience through social media channels.I was a regular accredited press attendee of the Berlin and Venice film festivals and a frequent reporter at press junkets and promotional events for major film releases during this period.Interview subjects included actors Leonardo DiCaprio, Ricky Gervais, Tom Hardy, Colin Firth, and Keanu Reeves, among others.

Brighton, United Kingdom

Podcast co-host, regular live event Q&A host, frequent guest presenter of the nation chain's online magazine show (Flick's Flicks), writer of programme notes, and occasional seller of popcorn!

Newcastle Upon Tyne, England, United Kingdom

The first full-time team content creator after the founders in the later stages of the site's branding as Obsessed With Film, working through their transition to WhatCulture to help lay the foundations for their eventual acquisition by Future Publishing.I created hundreds of pieces of content about film, TV, sport, and video games, including coverage of breaking news, reviews, and interviews. I traveled to film sets, festivals, and premieres as part of my coverage. I was also the first content editor, working to polish the work of other contributors and tasked with optimising and uploading those pieces for WordPress.