Robert Beevers Email & Phone Number

Guildford, GB

London Area, United Kingdom

London, England, United Kingdom

Responsible for leading OMG UK marketing effectiveness strategy, product and implementation through the Marketing Science and Effectiveness teams in each of our media agencies and across Specialist Services companies. Working with clients to set the business case for marketing and deliver sustainable growth through improvements in effectiveness. Leading.

London, United Kingdom

Head of the Effectiveness and Annalect teams at within OMD UK, we work to ensure that the full contribution of marketing activity is understood, accounted for and optimised toward driving growth for our clients. Through innovation and a focus on core business challenges.

• My team work to set agenda for future use of media across the sales and marketing group and to drive a culture of media effectiveness and improve Sky’s understanding of the links between marketing communications and.
• Identify trends and opportunities across traditional and online media channels to develop Sky’s use of media communications, driving improvement and innovation
• Determine best practice in digital advertising, tools and systems in order to enhance digital effectiveness, in particular to improve targeting, visibility and to eliminate digital wastage
• Drive social media strategy
• Establish processes and governance to drive integration of planning, execution and reporting for above-the-line and below-the-line media
• Ensure rigorous use of econometric and campaign performance data to feed into budgeting, channel allocation and media buying decisions

• Multi-Channel analytics focuses on the ability to integrate data sets across multiple data sources. To define and optimize the consumer path to purchase.Ebiquity works with advertisers to delivery multi-channel.
• The right data and data-tracking technology from the right vendor, designing marketing and ad tech stacks
• Correctly installed and implemented for maximum efficiency
• Applied to analytics which optimise effectiveness and conversion around and within the website, apps and owned properties
• With on-going support and the ability to help create a complete path-to-purchase ‘picture’

Responsible for working with clients, both locally and internationally, to understand their digital questions and needs. Then helping to find the answer from the range of digital services on offer at Ebiquity, or if none are suitable, designing new products to meet those questions and needs.

Ebiquity is a global media and marketing insight company. We help advertisers, agencies and media owners to continuously improve their media and marketing performance. We provide independent data-driven insights.Senior client lead in the digital media department, responsible for auditing and consulting projects across UK and Europe. Specifically advising.

Tactical planning and buying of brand and direct response activity. For clients including O2, Reckitt Benkiser, L'Oreal and British Airways, across multiple digital platforms.

Planning and reporting on O2 free sim activity across TV, Press, Display, PPC, Radio and Cinema.

• For MSC dissertation project worked with Boeing to optimise the throughput of the UK Chinook Supply Chain. Key tasks and deliverables:
• Communicating with Boeing personnel to develop problem structure.
• Analysing and manipulating existing data sets, sourcing new data sets.
• Modelling current processes involved in shipping orders and mapping the layout of the warehouse.
• Finally to maximise throughput optimise the layout and asset locations within the warehouse by writing a prototype programme add on to current software and using qualitative approaches to improve internal procedures.

Executive Leadership Program

Msc Mangement Sciences

Ba (Hons) Law And Criminology (2.1), Law