Robert Benbow Email & Phone Number

• I lead a team of responsible for all advertising, organic social media, dealercommunication, public relations, and merchandise for New Holland in North America.

Valley Forge, Pa, Us

• Responsible for leading the team that manages the budget and creative efforts for Vanguard’s industry-leading retirement plan business. • Integrated Vanguard’s $85M brand campaign into efforts targeted at Institutional clients, and deployed our all-new “Well on your Way” campaign to promote Vanguard’s plans, investment products, and financial well-being tools.

Valley Forge, Pa, Us

• Led brand marketing and advertising strategy for Vanguard funds, grounded on audience and competitive insights in both the B2B and B2C spaces. • Spearheaded the development of brand-level creative campaigns for Vanguard's investment products, including selecting agency partners, developing briefs, and supervising the production of content across all available channels. • Delivered key insights and drove strategy on topics such as product naming, brand architecture, and partnerships and co-branding across the enterprise. • I worked closely with our Investment Marketing and Brand Activation teams to develop engagement plans for product categories, ensuring advertising and marketing materials are aligned to audience needs.

Warren, Mi, Us

• Crafted a marketing strategy for the retail launch of the all-new XT6, a three-row mid-size luxury SUV launching into one of the largest segments in the luxury market. • Guided CRM efforts for XT6 resulting in 30K+ handraisers within the first 5 months following reveal, with higher click-through and open rates than XT4-based benchmarks. • Supervised product strategy behind the "Crew Ready" advertising campaign for XT6, emphasizing the versatility and spaciousness of Cadillac's all-new 3-row SUV. • Developed a comprehensive launch plan for next-generation 2021 Escalade, from vehicle reveal partnerships and execution to dealer and customer-facing materials to quickly educate on this exciting new product for Cadillac. • Oversaw the reveal for 2021 Cadillac Escalade, resulting in a live/digital event that broke single-day record for visits to Cadillac.com (191K). • Built 2021 Escalade's national advertising strategy for Q3-Q4 vehicle launch. • Responsible for positioning, strategy, and go-to-market tactics for current and next-generation Escalade, the iconic full-size Cadillac luxury SUV.• Introduced the 2019 Escalade Sport Edition - quickly achieving a 15% retail sales penetration. This package brought powerful and sinister new addition to the Escalade line-up that emphasizes a stealthy "blacked-out" look.

Detroit, Michigan, Us

I began my career at General Motors in the TRACK Leadership Development program and graduated from it into my role at Cadillac after 1.5 years. The Global Marketing TRACK Leadership Development Program includes three one-year rotations in Global Brand Marketing, Global Product Marketing, and Global Marketing Centers of Excellence.

Detroit, Michigan, Us

As the Marketing Manager for the Buick Regal Sportback and TourX, I was responsible for the strategic direction of all go-to-market activity around these vehicles, including product messaging, catalogs, advertising, websites, incentives, and trim and product planning - in coordination with my product and pricing counterparts.

Detroit, Mi, Us

As Assistant Product Manager on the Chevrolet Volt, I worked with the Volt Engineering Team to bring the voice of the customer into the discussion on improving and refining this great product year after year. I also worked in Chevrolet Product Marketing on cross-divisional strategy, portfolio planning, and brand performance. I got a chance to work on exciting cross-carline strategies like our RS and Redline vehicles, defining their content and execution and imagining their future in Chevy's portfolio!

Hershey, Pennsylvania, Us

•Conducted an in-depth review of the Hershey Core Immediate Consumption business, analyzed drivers of potential growth as part of building a strategic plan for the next three years. •Identified and presented a $55M gross sales opportunity to expand Hershey offerings in seasonal immediate consumption and develop a new innovation for national release.

Washington, Dc, Us

• Led the prosecution of federal felony and misdemeanor crimes committed by civilians onboard the air station on behalf of the United States Attorney for the Eastern District of North Carolina. • Coordinated investigation of federal crimes committed by civilians with federal law enforcement agencies.• Provided legal advice to the air station Commanding Officer, Staff Judge Advocate, and subordinate commanders on military justice, ethics and administrative law.

Washington, Dc, Us

• Selected from peers to fill a Major (O-4) billet as the senior prosecutor in charge of military justice at Marine Corps Air Station Cherry Point.• Led a team of three attorneys and four enlisted Marines in the investigation, charging and disposition of felony and misdemeanor crimes committed onboard Marine Corps Air Station Cherry Point. • Responsible for the charging, investigation and prosecution of all military justice cases assigned. • Researched and wrote legal memoranda in support of prosecution, boards of inquiry, administrative separation boards, and a variety of other legal topics.• Provided legal advice for special and general courts-martial convening authorities regarding investigations, search and seizure of evidence, pretrial agreements, pretrial confinement, and criminal charges.

Washington, Dc, Us

• Processed and reviewed for legal sufficiency all administrative separation packages for the Second Marine Aircraft Wing and Marine Corps Air Station Cherry Point. • Provided technical advice and training to commanders and their staff on investigations and the administrative discharge process.• Led a team of three enlisted Marines in the conduct of their duties and the advancement of their careers.

Washington, Dc, Us

Awarded Commanding General’s Honor Roll for graduating in top 10% of a class of 273 student officers at The Basic School; ranking based on academics, military skills, and leadership ability.

Washington, Dc, Us

Master Of Business Administration (M.B.A.), Business

Juris Doctor (J.D.), Law

Bachelor'S Degree, History

High School Diploma