Robert Bennett
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Robert Bennett Email & Phone Number

CFO and Founder at CfOredefined
Location: South Africa 11 work roles 5 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
CfOredefined
Role
CFO and Founder
Location
South Africa

Who is Robert Bennett? Overview

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Robert Bennett is listed as CFO and Founder at CfOredefined, based in South Africa. AeroLeads shows a matched LinkedIn profile for Robert Bennett.

Robert Bennett previously worked as CFO & Founder at Cforedefined and President at Future Found Sanctuary. Robert Bennett holds Master'S Degree, International Relations And Affairs from Queen Mary University Of London.

Profile bio

About Robert Bennett

I am the founder of a consulting firm, CFO Re-Defined. Using a multi-disciplinary, risk-based approach, I help leaders and CFOs maximise shareholder value as measured by return on invested capital.I have over 25 years of experience working with various companies across different industries to improve performance, increase enterprise value, and enhance resilience and agility. In addition, I train and coach CFOs and leaders on acquiring new interdisciplinary skills and capabilities required to win in an increasingly changing world characterised by increasing complexity, volatility, and uncertainty. Traditional strategic planning tools aren’t as effective as they used to be, and you can't afford to have a static approach to strategy in unstable market conditions, as the likelihood of failure is high.That’s why I developed a unique methodology that combines best-in-class strategy and finance tools to create a living, dynamic plan that is agile, flexible, and adaptable, ultimately maximising shareholder value over the long term.This methodology can be delivered through multi-channel modes, including customised workshops, online courses, and webinars. All you need to do is follow the methodology.The result? More money in the bank.In this continuously shifting market, I believe the focus shouldn’t be “How did we perform?” but “Should we alter course?”Want to know more? Keep reading.

Current workplace

Robert Bennett's current company

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CfOredefined
Cforedefined
CFO and Founder
South Africa
11 roles

Robert Bennett work experience

A career timeline built from the work history available for this profile.

Cfo And Founder

Cforedefined

South Africa

Cfo & Founder

Cforedefined

Cape Town

The traditional CFO is not sufficiently equipped for today’s challenges, and financial skills alone aren’t enough to survive in an ever-changing market. The conventional static strategic planning process is based on a stable environment where forecasting is relatively easy, which doesn’t work because this world no longer exists. Leaders and CFOs need a new mindset of transforming strategy into a continuous process. As a result, these companies will pull ahead and stay ahead of those clinging to the old approach.This framework is based on and enables the following:• Focusing on strategic planning as a continuous process using a multi-disciplinary, risk-based approach that optimises shareholder value as measured by return on invested capital.• Responding to an increasingly changing and uncertain environment by developing a dynamic living plan that identifies no-regret moves, strategic hedges, and options, runs experiments before locking in investment, and provides prescriptive surveillance.• Simplifying the strategy-making process using an easy-to-follow methodology translated into actionable plans, enabling continuous board, committee, and management surveillance.• Upgrading the organisation by developing new capabilities, upskilling the workforce, integrating divisions and head office, and delegating authority to the right levels.• Outperforming the competition by focusing on the future, identifying the gaps and opportunities, and measuring performance using financial and non-financial metrics.

President

Future Found Sanctuary

Cape Town

Future Found Sanctuary is a seven-acre, five-star luxury hotel in the foothills of Table Mountain, consisting of two exclusive villas and nine luxury rooms. After being approached to run it, my mandate was to get the Sanctuary to break even. During my time, shareholders and I realised we lacked the capabilities, reach and networks required to put the Sanctuary on a financially sustainable path. I identified a suitable management company to partner with the Sanctuary that had the capabilities we lacked and was instrumental in concluding the management agreement between Future Found Sanctuary and Newmark Hotels.Once the agreement became effective on 1 June 2023, my services became redundant, and I exited at the end of June 2023. Upon leaving, I had achieved my mandate to put the Sanctuary on a path to a sustainable financial future.

Mar 2022 - Jul 2023

Chief Financial Officer

Johannesburg, South Africa

Medshield Medical Scheme is a healthcare fund offering innovative and affordable products and benefits for individuals and families in South Africa.As CFO, my responsibilities include:• Managing the scheme’s overall financial function• Investment management• Staff management, with two direct reports from the senior and junior Financial Managers and 12 employees in the division• Improving control environment and reducing reportable findings• Working on a long-term healthcare spend solution• Implementing IFRS9 (ECL calculations) and IFRS16• Working with Insight Actuaries and NMG Actuaries, which gave me a significant understanding of actuarial models• Daily reports that include cashflow forecasting • Monthly management accounts and monthly cost centre reports• Financial standard reporting (IFRS)• Strategic financial management• Payroll responsibilities including monthly payroll run and ad hoc runs• Cashflow optimisation, planning, and management• Financial risk management to ensure complete control over the financial cycle, procure-to-pay cycle, payroll, and investments• Medical Schemes Act and Regulatory compliance• Contributing to the scheme’s annual benefit design, pricing, and budgeting cycle• Managing annual financial statements and statutory returns• Accountability for the Finance and Operations Committee, Audit and Risk Committee, and Board of TrusteesAs the Chief Financial Officer, my core role is to manage company-wide financial functions, including implementing turnaround strategies, increasing cashflow solutions, increasing investments, and more.

Jul 2014 - Feb 2022

Chief Financial Officer

Nmg Actuaries & Consultants

Johannesburg, South Africa

Dec 2013 - Jun 2014

Chief Financial Officer – Retail Division

The House Of Busby (Pty) Ltd

Johannesburg, South Africa

As Chief Financial Officer of the retail division, I managed six staff members and was responsible for:• Complete financial management, including payroll• Reporting on one division with 10 business units• Monthly management accounts, including profit centre reports• Strategic management of the retail division• Developing the reporting pack, including income statements, balance sheets, cashflow statements, and associated support schedules• Conducting financial standard reporting (IFRS)• Cashflow optimisation, planning, and management• Financial risk management of the division• Managing the annual retail budgeting cycle, including detailed budgets by business unit and analytical unit

Mar 2011 - Dec 2013

Financial Director

Trubok (Pty) Ltd

Johannesburg, South Africa

Before the business was sold, I was responsible for managing all staff, all financial functions of the company, and three factories, as well as payroll. During this time, I fulfilled various financial and strategic duties, including:• Managing monthly management accounts, sales, and stock reports• Financial standard reporting (IFRS)• Restructuring debt• Reducing staff headcount• Achieving annual operating cost savings• The strategic management of the retail division• Cashflow planning and management• Holistic risk management beyond financials• Managing the budgeting cycle• Tax planning, re-submitting tax returns and obtaining additional refunds

Feb 2007 - Feb 2011

Senior Financial Manager

Johannesburg, South Africa

In this role, I was responsible for managing 60 staff, including four managers, across five business units. I also handled monthly management accounts, conducted financial standard reporting (IFRS), and implemented a full financial function that included redesigning the department and its internal control framework. In addition, I executed a turnaround strategy for Netcare 911 over two years and implemented an Enterprise Resource Planning (ERP) system to maximise the company’s business model. As a result, I achieved the highest performance rating at Netcare Limited.

Sep 2003 - Jan 2007

Financial Manager Of Special Projects

Johannesburg, South Africa

I successfully implemented a Management Information System (MIS) and accrual accounting through Microsoft Excel, significantly streamlining operations and improving decision-making and performance.

Sep 2001 - Sep 2003

Financial Controller

Computer Configurations Limited

Johannesburg, South Africa

In this role, I managed the company’s entire financial function and the assistant accountant, and was responsible for monthly management accounts and related schedules.

Dec 1998 - Aug 2000

Articled Clerk

Johannesburg, South Africa

Here I completed my articles before becoming a trained accountant.

Jan 1995 - Dec 1998
5 education records

Robert Bennett education

Bachelor Of Accounting (Hons), Chartered Accounting Ca(Sa)

Rand Afrikaans University (Rau)
FAQ

Frequently asked questions about Robert Bennett

Quick answers generated from the profile data available on this page.

What company does Robert Bennett work for?

Robert Bennett works for CfOredefined.

What is Robert Bennett's role at CfOredefined?

Robert Bennett is listed as CFO and Founder at CfOredefined.

Where is Robert Bennett based?

Robert Bennett is based in South Africa while working with CfOredefined.

What companies has Robert Bennett worked for?

Robert Bennett has worked for Cforedefined, Future Found Sanctuary, Medshield Medical Scheme, Nmg Actuaries & Consultants, and The House Of Busby (Pty) Ltd.

How can I contact Robert Bennett?

You can use AeroLeads to view verified contact signals for Robert Bennett at CfOredefined, including work email, phone, and LinkedIn data when available.

What schools did Robert Bennett attend?

Robert Bennett holds Master'S Degree, International Relations And Affairs from Queen Mary University Of London.

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