Full P&L, financial responsibility. Led the operations thru extensive growth.- Developed processes and worked on efficiency improvements across all parts of the business.- Restructured the company's business model and developed the sales and support departments.- Recruited staff in various parts of the company (from 20 to 60 employees).- Increased revenue by over 180% and turned loss into profitability.- Intensively worked on brand-building through strategic marketing and increased digital presence.- Worked closely with PR agencies to generate publicity and influence authorities and policymakers through debates, interviews, video productions, and public appearances.- Expanded exports and local sales, establishing presence in new markets.- Oversaw the relocation of the entire production to larger facilities, including investments in automation and new production and logistics solutions.I started in 2020 when the company was sold by its founder to the Joule Group (a family-owned Dutch industrial corporation). ComfortZone had struggled with poor profitability for many years due to excessive focus on innovation and insufficient commercial insight and operation. A key assignment from the board was to plan and execute the relocation of the entire production. The new production solutions contributed to shorter production times and costs, improved product quality, and significantly enhanced the working environment. Planning took one year, and the move was completed in December 2023.

Development of new business strategy and philosophy. Strengthening of sales and after-sales team. Sales methodology implementation. Executing important contractural changes. Digital marketing and leads-generation. Start up and developing of customer awareness thru webb content, SEO and E-commerce

Import/Distribution and Sales of building and interial decoration materials. B2B and B2C.- Start-up - Establish business plan and strategy plan- Negotiations, contractural, Cooperation and letter of intent.- Sales (B2B, B2C, and through authorized dealers)- Import and purchasing- Marketing, E-commerce, SEO- Procurement, distribution agreements- Supported reseller network- Business development- P&L, budgeting, forecasting, and financial follow-up- Project design, installation planningDescription: International collaborations with manufacturers. Project sales of office furnishings, interior panels for private and public environments. Exclusive distribution agreement for premium wood composite material sold by authorized dealers like Colorama through a centrally negotiated contract. Example customers and projects include Colorama, Microsoft, Oracle, Amgen, Solna Municipality, Interoc Acoustics, PEAB, and others.

Construction and building company specialized on ground work and foundations. - Start-up - Business plan and growth strategy plan- Negotiation and contract drafting- Customer outreach and tendering- Project procurement- Purchasing- Business development- Business and contract law- Project planning and management of groundwork- Staff recruitment- Budgeting, forecasting, and financial follow-up- Liaison with authorities and municipalities (e.g., Public Procurement Act)Description: Managed and developed a ground and construction company in Greater Stockholm. Six employees with various skills and machinery for executing advanced groundwork projects, including water and sewage excavation, drainage, and house foundation casting. Tasks included negotiation, bidding, procurement, project cost estimation, and financial reporting. Achieved a turnover of SEK 10 million by year three.

Founded the first meal kit service in Norway under the name "Hverdagsmaten. This successful start-up established all necessary contracted suppliers and partners, build up of E-commerce and payment method, logistic within one quarter. The company, along with its customer database, was sold after 1.5 years.

Business strategy planning. Implementation and development of sales and marketing strategy.- Recruitment and establishment of a sales organization across Europe- Budget responsibility- Lead the sales organization- Training, sales methodology- Market establishment in 11 European countries- Negotiation- Financial services (leasing, rental)- CRM implementation- Management team involvementDescription: Swiss Zehnder Group acquired Freshman AB, a young innovative company with patented technology for industrial air purification. My task was to establish sales offices, recruit, and initiate prospecting and sales in countries such as Norway, Finland, Denmark, Germany, Poland, France, the Netherlands, Italy, the UK, and Scotland. A challenging and highly rewarding role that involved extensive travel and broad networks.

- Key account management- Technical sales (industrial air purification)- Budget responsibility- Built and lead the sales organization- Recruitment- Launched operations in Norway and Finland- Marketing- CRM implementation- Developed sales methodology- Reporting to CEO and management teamDescription: Head hounted into the company's founding year by former Alfa Laval engineers who had patented technology for purifying air from liquid particles (e.g., oil mist in machining). My role was to develop a sales strategy and build sales teams in Sweden, Norway, and Finland. The team grew quickly to six people, generating sales of SEK 40 million (500 tSEK to 40 mSEK in 4 years). We quickly positioned ourselves as an alternative to traditional filter solutions on the market, with major clients like Atlas Copco, Sandvik Coromant, and Scania.Sales Engineer – Endress + Hauser AB

- Technical sales of advanced inline measurement instrumentation for process industries- Key account management in pharmaceutical, petrochemical, and water treatment industries- Structured service contractsDescription: Sales engineer with key account responsibility in industries such as paper, pharmaceuticals, petrochemicals, and water treatment. Significant successes included projects with Purac, designing and building water treatment plants in China, as well as major accounts like Billerud, Stora Enso, Astra Zeneca, Pharmacia, and Käppala Water Treatment Plant.

Production planning, programming of CNC machines and robots.