Robert Bibb, Phd Email & Phone Number

Manage marketing analytics team of a full service direct marketing agency with multi-industry clients. Leverage data mining techniques, behavioral and demographic segmentation solutions, predictive modeling, decisioning engines and other advanced methodologies to discover profitable acquisition and retention opportunities that rest on a broad foundation of customer insight. Optimize analytic solutions with experimental designs, testing matrices and back end analysis to form closed loop marketing learnings. Actively partner with sales team in winning new business, contributing opportunity assessments, proposal development/presentation, and continual relationship support for existing clients.

Senior analytics leader in Global Marketing Services Division. Managed team of analysts and database marketers in knowledge discovery processes; leveraged customer insights in proposing, building, testing and evaluating data-driven customer acquisition, development and retention initiatives for Fortune 1,000 clients in retail, CPG, financial services, hospitality and pharma.

Functional area leader for the former $4.0 billion home, gift and jewelry retailer; directing database marketing, consumer research, and DM targeting activities relating to a database of 24million households. Responsible for planning and managing direct mail promotions; campaign response tracking, evaluation and ROI analysis; database segmentation and modeling; mailing list extraction for 40-plus publications; and the development of data-driven customer retention and acquisition strategies. Directed in-house and vendor-supplied consumer research studies, real estate site-location analyses, and marketing analytics.