Robert Bibb, Phd

Robert Bibb, Phd Email and Phone Number

Retired Data Scientist @
Robert Bibb, Phd's Location
Greater Myrtle Beach Area, United States
Robert Bibb, Phd's Contact Details

Robert Bibb, Phd work email

Robert Bibb, Phd personal email

n/a
About Robert Bibb, Phd

Direct and database marketing executive with a thirty year record of helping businesses build sales and share by applying a unique blend of multi-industry experience in advanced analytics, database marketing and strategic planning.

Robert Bibb, Phd's Current Company Details
Retired

Retired

Retired Data Scientist
Robert Bibb, Phd Work Experience Details
  • Retired
    Retired Data Scientist
    Retired Sep 2018 - Present
  • Harland Clarke
    Director Of Analytics & Business Intelligence
    Harland Clarke Jan 2005 - Aug 2018
    Manage marketing analytics team of a full service direct marketing agency with multi-industry clients. Leverage data mining techniques, behavioral and demographic segmentation solutions, predictive modeling, decisioning engines and other advanced methodologies to discover profitable acquisition and retention opportunities that rest on a broad foundation of customer insight. Optimize analytic solutions with experimental designs, testing matrices and back end analysis to form closed loop marketing learnings. Actively partner with sales team in winning new business, contributing opportunity assessments, proposal development/presentation, and continual relationship support for existing clients.
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  • Fico-Fair Isaac Corporation
    Director, Analytical Science
    Fico-Fair Isaac Corporation Jul 1998 - Jan 2005
    Senior analytics leader in Global Marketing Services Division. Managed team of analysts and database marketers in knowledge discovery processes; leveraged customer insights in proposing, building, testing and evaluating data-driven customer acquisition, development and retention initiatives for Fortune 1,000 clients in retail, CPG, financial services, hospitality and pharma.
  • Service Merchandise Company, Inc
    Director Of Database Marketing
    Service Merchandise Company, Inc Jun 1989 - Jun 1998
    Functional area leader for the former $4.0 billion home, gift and jewelry retailer; directing database marketing, consumer research, and DM targeting activities relating to a database of 24million households. Responsible for planning and managing direct mail promotions; campaign response tracking, evaluation and ROI analysis; database segmentation and modeling; mailing list extraction for 40-plus publications; and the development of data-driven customer retention and acquisition strategies. Directed in-house and vendor-supplied consumer research studies, real estate site-location analyses, and marketing analytics.
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Robert Bibb, Phd Skills

Direct Marketing Database Marketing Data Mining Analytics Predictive Modeling Segmentation Predictive Analytics Business Intelligence Customer Acquisition Customer Insight Marketing Analytics Crm Strategy Analysis Direct Mail Competitive Analysis Multi Channel Marketing Marketing Research Marketing Leadership Management Sas Customer Retention Web Analytics Data Analysis Market Research Integrated Marketing

Robert Bibb, Phd Education Details

Frequently Asked Questions about Robert Bibb, Phd

What company does Robert Bibb, Phd work for?

Robert Bibb, Phd works for Retired

What is Robert Bibb, Phd's role at the current company?

Robert Bibb, Phd's current role is Retired Data Scientist.

What is Robert Bibb, Phd's email address?

Robert Bibb, Phd's email address is ro****@****rke.com

What is Robert Bibb, Phd's direct phone number?

Robert Bibb, Phd's direct phone number is +161566*****

What schools did Robert Bibb, Phd attend?

Robert Bibb, Phd attended University Of Illinois At Urbana-Champaign.

What skills is Robert Bibb, Phd known for?

Robert Bibb, Phd has skills like Direct Marketing, Database Marketing, Data Mining, Analytics, Predictive Modeling, Segmentation, Predictive Analytics, Business Intelligence, Customer Acquisition, Customer Insight, Marketing Analytics, Crm.

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