Robert Biddle Email & Phone Number

Louisville, KY, US

Chicago, IL, US

• Created value-based pricing playbook targeting $40M incremental operating income.
• Created negotiation training modules with Marmon-wide team.
• Launched 80/20 business model focused on creating value and improved margins.
• Developed 80/20 Accelerator content and training including tools, examples, and exercises.

• P/L responsibility for Marmon Utility businesses represented by Hendrix and Kerite brands with 3 locations in New Hampshire and Connecticut, with over 1MM feet of manufacturing space and approximately 300 employees.
• Transformed struggling segment from 1Q loss to record profits in 9 months.
• Delivered 3x operating profit in 2022 compared to 2020.
• Successfully negotiated $100M of core business at 6% better margins during inflationary period.
• Received Marmon-wide award for Pricing Optimization from Chairman.
• Achieved best employee engagement in Electrical Group and top 5 in Marmon (120 companies)

• Full P/L responsibility for two growth businesses of Marmon Utility - Hendrix Aerial and Hendrix Molded Products, with two locations in New Hampshire.Produced record growth with 80/20 focus.
• Increased margin 11%, increased share by 3x, and delivered incremental income of $20M.
• Produced record operating income for two growth segments of Marmon Utility.
• Merged two segments into one with a unified approach while levering individual strengths.
• Demonstrated, documented, and communicated value by developing value calculator tool.
• Highest employee engagement survey scores in Electrical Group, improvement during COVID

• Full P&L responsibility for $200MM, consisting of 6 business units and 3 locations with over 1MM square feet and over 250 employees
• Initiated re-organization to leverage Marmon Utility approach while maintaining business unit segment focus. Made several leadership changes
• Achieved $16M incremental revenue at 10% higher margins.
• Automated field service department and mobile tools reducing customer response time.
• Segmented toward customers and markets to create value, internal synergy, and opportunities.
• Implemented Value Merchant selling model based on Harvard Business Review model/book.

• Implemented 5-year growth strategy around customer value and systems/service model, generating 16% operating income CAGR.
• Drove 20%+ annual operating income growth while adding resources in cadence.
• Utilized 80/20 principles and toolbox to align resources on most value and profit.

• Led a newly created department targeted toward unique customer service to accompany a traditional manufacturing approach, launching a system selling approach that included product and service at one combined price.
• Led a new department targeting customer service to augment a traditional approach.
• Launched a system selling approach with a one-price package system, increasing profitability.
• Added partners to leverage unique offering from an integrator platform approach to customers

• Developed marketing tools, brochures, sales training modules
• Provide input to engineering and application of spacer cable systems and products
• Perform field engineering duties for a region of the US including training, field installation assistance, technical and design input
• Utilized prior utility and sales experience to develop marketing tools.
• Led sales training focused on value-add applications, driving significant growth and profitability.

Created sales growth strategy for new lines and territories in utility agency market. Utilized my personal relationships and contacts coupled with utility work experience to grow business.

• Made a successful transition from utility to sales agency. Immediately contributed to success of company by leveraging my utility knowledge and experiences and building key personal relationships with customers.
• Brought customer perspective from previous utility experience to focus on value selling.
• Met or exceeded all sales goals, added customers and geography.
• Earned the largest commission check in agency history by selling customer value at higher price.

• Responsible for various projects in a fast growing electric utility system near a metropolitan area
• Managed line crews, engineers, and staking engineers as well as right of way division and purchasing

• Managed R/W program and purchasing.
• Improved reliability at lower costs by creating an efficient, systematic inventory of R/W
• Developed a computerized right of way system and presented at a NRECA conference

Bachelor Of Science (Bs), Business Administration And Management

Business

Education record

Education record