Robert Biggins Email & Phone Number

Accountibilities include meeting/exceeding quarterly/annual budgets for key customers(Raley's, Food Source) through effective business planning via category & trade management. Consistently increased share in all equities resulting in high shares vs West/US markets. Key focus on distribution/share of shelf resulting in gold standard schematics with consistent sales growth. Strong background in forecasting, business planning and in store execution via cutting edge marketing events that drive scale with special focus on innovation. Viwed in industry as a solution partner via thought leadership.

Sacramento, California Area

Accountabilities included managing profit & loss statements through growth of Fleming Companies warehouse business in all divisions of U.S. Developed innovative annual marketing plans to expand business 143% in 2 years through effective merchandising, promotional campaigns, various advertising vehicles and promotional trade schedules. Negotiated with Fleming management for advertising and display activities to grow annual business and expand shelf space resulting in the highest shares in the West for all managed equities.

Chico, California Area

Accountable for the initial introduction and marketing of the entire Keebler product line into the highly competitive cookie, cracker and salty snack market in Northern California.Phase I - Initial contact with all potential retail outlets. Introduced product lines, opening promotions (highly successful closure rate), schematic shelf design, and customer active displays.Phase II - Conducted follow-up on all accounts for purchases, promotions, displays, media ad support for sale items, and serviced accounts.

Bachelor Of Arts (B.A.), Information And Communication Studies

Activities and Societies: Mens 20-30 Sacramento Chapter

Bachelor Of Arts (B.A.), Communications

Activities and Societies: Mens 20-30 Club