Brand Coordinator
Kampala, Central Region, Uganda
According to the need of the brand, I have managed to help in crafting and developing their partial brand strategy from identifying their unique memorable brand name, vision, mission, core values, slogans, and value propositions. The brand also had a need of their web copy for their new website which resonate with what they do.Some of the results;• Memorable brand name – Worked with Bero & Bethe in multiple capacities including developing and identifying their brand name… Show more According to the need of the brand, I have managed to help in crafting and developing their partial brand strategy from identifying their unique memorable brand name, vision, mission, core values, slogans, and value propositions. The brand also had a need of their web copy for their new website which resonate with what they do.Some of the results;• Memorable brand name – Worked with Bero & Bethe in multiple capacities including developing and identifying their brand name. “Bethe” was selected as their trade name. Why? Because of its uniqueness to the market place and other picked up reasons.• Brand unique value proposition – “Bridging dietary gaps in the family homes” encapsulates Bethe’s main value proposition. This could also be displayed on their newbie website as the first welcome statement for the website visitors• Brand Vision: “To be the preferred choice value addition firm in producing tasty and valuable products in Uganda and beyond” was created as Bero and Bethe’s vision• Core values: “Passion for taste, Honest, Hygiene, and customer-oriented” encapsulated as Bethe’s main core values • Brand Identity: Worked and designed the company logo. The one of Bethe brand was done by a creative agency firm with the stewardship of me.• Brand Mission: "To ensure that customers’ and consumers’ needs are met, scale as a business, and maintain providing excellent delicious, tasty, safe, and valuable products" encapsulated as the company mission.• Other details like web copy are upon request. Show less