• Own and execute personalization roadmap to improve customer experience and marketing KPIs across channels through the use of 1:1 data-driven content• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines• Continually enhance and optimize personalization strategies through testing, learning and insights• Partner with Analytics and channel owners to measure and manage the overall impact and health of personalization initiatives• Own and manage the end to end customer journey communication strategy, including creative, segmentation and cadence, across marketing channels• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for customer journey execution• Leverage insights to optimize and find new opportunities for customer lifecycle and behavioral triggers across email, SMS and mobile push channels• Partner with Analytics and Data Science teams for actionable insights, algorithms, and model development to target specific customer segments more accurately• Manage large scale cross-functional projects by accurately defining business requirements, maintaining regular communications with key stakeholders, and holding partners accountable to delivering based on established timelines

• Promoted within a three-month time-frame for displaying management potential and leadership within the CRM team• Lead a team within CRM of two direct reports with a focus on ad-hoc, promotional, and calendared marketing communications• Engage with Data Science and Business Analytics teams to ensure proper audience segmentation that will meet and/or exceed KPI goals• Oversee alignment, execution and content strategy of complexed communication campaigns to maximize user engagement and align with overall company OKR goals• Successfully played a key role in migrating the CRM platform from Oracle Responsys ESP to Iterable Customer Engagement Platform• Develop dynamic and personalized emails, in-app messages, and push notifications within the Oracle Responsys ESP to communicate to members and shoppers• Create custom filters, profile extension tables, built-in functions, data source link tables and customer journey programs to ensure campaigns reach proper audience and personalization aspects• Work within Simon Data to create audience segmentation, suppressions and deployment work flows• Schedule and deploy campaigns based on marketing calendar and provide troubleshooting support for stakeholders to convey any barriers or overlapping communications

• Utilized AMPscript within Salesforce Marketing Cloud to develop complexed, dynamic and personalized responsive marketing email campaigns for a wide range clients• Thoroughly tested email campaigns using Litmus and SFMC for compatibility on browsers and email clients; ensuring accuracy and functionality• Collaborated with fellow developers to remain current in advancements of email development and trends• Ensured that all stakeholders are kept fully informed of relevant campaign status, issues and progress

• Developed responsive HTML & CSS email marketing campaigns within the Oracle Responsys ESP for a coalition of partners representing the fuel, retail, travel, financial, insurance, hospitality and entertainment industries• Optimized, and deployed email campaigns, including dynamic messaging and personalization using Oracle, built-in functions, profile extension tables and APIs• Maintained necessary processes, controls and procedures to ensure campaigns were deployed on time, without error and according to CAN-SPAM and e-mail regulatory compliance• Leveraged all ESP capabilities to successfully deploy campaigns, create reports and manage subscriber lists

• Designed and executed email marketing campaigns to increase revenue growth and customer loyalty• Measured email campaign results and worked with clients to demonstrate ROI and effectiveness of campaigns• Managed the design, development and implementationof digital and printed B2C marketing collateral for multi-channel campaigns• Oversaw the visual identity, development, and maintenanceof company website• Created, protected and extended corporate identity to ensure consistency in branding across internal and external communications.

• Designed and developed HTML email marketing campaigns to increase revenue growth and customer loyalty• Measured email campaign results and worked with clients to demonstrate ROI and effectiveness of campaigns• Leveraged CRM to increase in-box delivery of email marketing campaigns• Manage the design, development and implementation of digital and printed B2C marketing collateral for multi-channel campaigns• Created product campaigns that follow corporate guidelines to promote services within the company• Designed, developed and maintained in-house website that houses samples of direct mail and email marketing

• Designed and prepared magazine ads and direct mail advertisements• Pagination of multiple magazines in the various markets• Created top quality web banner ads for Googledaily deals and company website

• Designed and developed the re-branding of corporate materials; including brochures, flyers, packaging, product catalog and labels, signage and trade show materials• Art direction, photography and image editing of engineered products• Worked with outside vendors to ensure delivery of finished printed materials

• Designed, developed and ensured delivery of high quality corporate identity, promo materials, B2B marketing collateral, promo videos, email marketing campaigns and websites for auto manufactures, national insurance agencies and auto clubs• Collaborated with compliance, sales and developer teams to create marketing strategies• Built and maintained relationships with vendors for the completion of outsourced projects

• Paginated newspaper layout• Designed and updated website with current content• Created newspaper display ads• Scanned and cataloged images for both print and web use

• Implemented design, fabrication and installation in all areas of a full service sign shop• Designed logos, trade show graphics, vehicle graphics, and storefront window advertisements• Created architectural and ADA compliant signage, banners, dimensional router-cut letters• Managed production team and ensured continuous output of signage department• Ensured delivery and quality of work through proof reading, verification of city sign ordinances, and customer relations• Updated website with current promotions