Develop and control the marketing objectives and activities of the QL label printer line. Establish strategic partnerships with third-party firms for application integration. Areas of management included product development planning, product marketing, product launch, support, and product line P&L contribution. Responsible for enhancing the customer experience, developing long-term strategic business relationships and for identifying as well as pursuing new market opportunities.

Develop and control the marketing objectives and activities of the QL label printer line. Establish strategic partnerships with third-party firms for application integration. Areas of management included product development planning, product marketing, product launch, support, and product line P&L contribution. Responsible for enhancing the customer experience, developing long-term strategic business relationships and for identifying as well as pursuing new market opportunities.

Planned, developed and controlled the objectives and activities of the time product line. Areas of management included resource allocation, product development, budget and forecasting, sales and marketing, engineering, operations support, and overall profit and loss responsibility. Responsibility for enhancing the customer experience, developing long-term strategic business relationships and for identifying as well as pursuing new market opportunities.

Devised product strategy, oversaw development, provided consultative support and managed the development and quality assurance team. Drove tactical and strategic changes in support of organizational goals, and led the development and testing of multiple simultaneous projects.

Led a department of engineers in five disciplines. Worked with executive management to develop and execute strategic goals, and to align product roadmaps with the overall business objectives. Managed day-to-day development of the entire software development life cycle (SDLC) of multiple simultaneous products, managed resources from cross-functional teams and developed go-to-market strategies in connection with marketing.

Managed multiple software development teams as well as an offshore third-party development team. Project-managed the development of the company’s primary time product from conception to release.

Oversaw the activities of a team of developers and directly project managed application development.

Drove efforts to improve support tracking, reduce time on the phone and increase training programs.