Robert Brewer Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Leading the global portfolio and innovation for the Crock-Pot brand

Chicago, Illinois, US

• Led end to end development of omnichannel retail programs aimed at connecting brand strategy with shopper insights delivering on KPI’s of sales, ROI and in-market execution
• Drove high-impact shopper programs that boosted key KPIs by 15%, emphasizing strategic planning and data-driven insights to meet dynamic consumer needs.
• Led cross-functional development and execution of integrated brand partnerships for Miller Lite (NFL, Music, Influencers) to deliver cohesive, cross-channel program that amplified brand visibility and drove shopper.
• Developed and implemented a category-leading On-Premise playbook for Seltzers, empowering sales teams and enhancing channel strategy (+11 YoY lift in targeted accounts)
• Analyzed post-program/campaign performance and ROI, driving actionable insights to recommend strategies for future growth and optimization
• Full ownership and management of annual budget to ensure proper phasing, tracking and reconciliation of marketing spend

Chicago, Illinois, US

• Brand champion for the 4th largest MolsonCoors brand, leading the development and management of 360 Through-the-line commercialization strategy, planning, activation, and reporting
• Launched integrated NASCAR brand partnership with media, experiential activations, and retail/eCommerce extensions, boosting brand relevance and driving +10% YoY volume growth and +5 consideration
• Developed a content and social growth strategy, including influencer partnerships and CRM, achieving +32% net engagement score and +23K new email subscribers
• Created and launched media strategy and campaign focused on local media re-evaluation, incremental funding proposals, and strategic digital initiatives.
• Brand lead for day-to-day management and monthly business analysis to evaluate market dynamics and continually refresh category SWOT, trend and competitive analysis

Chicago, Illinois, US

• Marketing lead responsible for championing new customer/channel specific products and package designs from idea to commercialization
• Led a brand restage initiative to accelerate growth for a $60 MM premium meat snacks brand inclusive of consumer targeting and segmentation, product reformulation, new packaging design and customer-facing sales.
• Managed and gained stakeholder approval through the stage gate process to develop and launch new packaging innovations, targeting multi-channels to deliver both top and bottom-line growth
• Project Lead for product reformulation initiative for a $7 MM business that resulted in bottom line cost reduction of 14% annually

Vevey, CH

• Business owner of $20 MM ready-to-drink portfolio with responsibility of identifying white space opportunities and managing end-to-end innovation to drive top line growth
• Developed a comprehensive market research project, utilizing both qualitative and quantitative methods to gain a deep understanding of consumer preferences, market trends, and competitive landscape
• Partnered with Consumer Insights to conduct consumer research inclusive of surveys, focus groups and in-depth consumer interviews to develop target segmentation
• Led a cross-functional team in developing high-value concepts, resulting in 90% purchase intent from consumer testing conducted through BASES testing
• Successfully managed 2 new ready-to-drink coffee product lines from ideation to commercialization through the stage gate process designed to win consumer preference and double market share

Minneapolis, Minnesota, US

• Developed a growth strategy (5% annual projection) for a BFY product line ($60 MM) through analysis of the competitive landscape, category, consumer insights and financial implications

Detroit, MI, US

• Negotiated and procured direct material for automotive start-up company in excess of $600M in Cost of Goods (nationally/internationally)
• Led cost reduction strategy resulting in more than $1M in annual savings

• Developed a growth strategy for a nonprofit by identifying attractive segments and product pairings that will provide sustainable funding for Plan Peru’s mission

Master Of Business Administration (M.B.A.)

Bachelor Of Science, Economics