ROBERT BROADThroughout my career, I have been eager to dedicate my energy and time toleading store operations and developing top-notch management & sales teamsto generate sales and exceed performance expectations. Demonstratedexpertise in delivering optimal results & business value in high-growthenvironments and establishing key relationships with business segmentsacross the globe. Possesses an extraordinary understanding of operational,strategic, technological and industry protocol. Extensive experience leadinghigh volume, multiple store districts, while consistently exceeding salesplan goals. Well-versed in managing all aspects of operations to attainoperational excellence and achieve financial objectives. Demonstratedsuccess in establishing exceptional customer service standards aligned withthe culture of individual brands.
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General ManagerA.J. PerriFreehold Township, Nj, Us -
Gm At Rpoust And Chapman Bros Heating Air Conditioning And PlumbingRpoust Inc/ Chapman Bros Dec 2023 - Present
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General ManagerR.Poust Heating & Air Conditioning Drains & Plumbing Nov 2023 - Present
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General ManagerA.J. Perri Apr 2021 - PresentTinton Falls, New Jersey, UsJob Responsibilities:I exhibit my extraordinary expertise3 in leading and efficiently managingday-to-day operations for profit & loss-related activities. I foster aprofessional working environment and effectively guide the team to deliverquality services to clients and maximize customer satisfaction. I establishnew programs and develop robust policies/procedures for the company. Iexecute various duties, including conducting interviews, onboarding, andcoaching staff members. I strengthen relationships with customers andsuppliers through account development.Key Achievements:• Generated revenue by $73M in 2021 and 98M in 2022 while doubling EBITA byoverseeing and efficiently managing P&L-related activities.• Improved profit margin by partnering with all vendors on new pricing andbetter assortments.• Bolstered profits by 33% over last year, boosted sales by 25%, and reducedturnover by 25%.• Enriched customer experience by improving net promoter score from 60 to -
Market DirectorLowe'S Companies, Inc. Jan 2019 - Aug 2021Mooresville, Nc, UsJob Responsibilities:During this job role, I oversaw and efficiently managed day-to-day storeoperations while supervising management and providing sales techniquetraining to generate revenue. I tracked and onboarded potential candidatesby developing mechanisms. Accountable for boosting sales, achieving targetedgoals, and establishing profitable & productive business relationships. Imaintained store's appearance and merchandising with ongoing marketingcampaigns. I coordinated in conducting interviews, hiring, developing,evaluating, mentoring, and counseling staff.Key Achievements:• Devised and executed robust growth strategies/plans through strongleadership, launching innovative campaigns, and a thorough understanding ofmarketing.• Presented innovative solutions according to the customer needs andidentified new business opportunities to add customer value to productgroups by conducting market research and usability study.• Expanded the company and filled leadership positions with qualified teammembers by mentoring and promoting high-achieving staff members.• Defined products, reduced gaps, and meet customers' needs by overseeingthe development and requirements of product releases. -
Vice President (Vp) Of SalesFairway Building Products Feb 2017 - Jan 2019Job Responsibilities:During this job role, I efficiently managed the overall day-to-dayoperations, internal staffing, and production efficiency to maximizeprofitability. I streamlined production process to enhance efficiency andaccelerated production, including restructuring the raw materials storage.Carried out various duties, such as supervising staff, conductinginterviews, training, providing feedback, scheduling, and counseling. Icollaborated with cross-functional departments to align company objectivesas set by the executive management while meeting business growth strategies.Key Achievements:• Achieved overall objectives, maximized revenue, profits, and market shareswhile improving overall business development and sales operations bydesigning and implementing effective strategies.• Improved overall customer services by reorganizing fieldstaffing/personnel and effective communication.• Created new business opportunities and presented robust solutions withinthe existing customer base.• Optimized team performance by instructing and effectively guiding the teamon industry best practices.• Boosted sales and expanded customer base by executing marketing & customerservice methods.
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National Senior Sales ManagerJcpenney Feb 2016 - Feb 2017Plano, Texas, UsJob Responsibilities:I monitored the establishment of a new division of the company, sellingdirectly to commercial businesses, contractors, and property managers. Iefficiently managed relationships with high-profile accounts and builtbusiness success by identifying, planning, and presenting innovativesolutions.Key Achievements:• Generated over $10,000K in new pro sales within the first six months bydirecting the total development of the processes and programs for a newdivision.• Enforced and maintained the overall merchandising standards while leadingthe development of standards operating procedures and planograms. -
Regional Manager New York Metro MarketLumber Liquidators Feb 2014 - Feb 2016Richmond, Va, UsRecruited into Lumber Liquidators to lead the New York Metro Region, which was a high volume Region, but underperforming in every metric. Effectively making changes to culture and accountability, the Region quickly moved to the top of the company in overall performance. I was responsible for successfully leading, managing and opening four new stores during my tenure with Lumber Liquidators. Two of those four stores were Concept stores - LL Tile. While successfully opening the concept stores, I simultaneously remerchandised and remodeled all 16 stores in my Region. Due to the successful implementation of the new store look, my Region was selected on several occasions to host high level "Investors Walks" to showcase the look, feel and run of our stores to Wall Street. In partnership with the HR and Training Departments, I was able to design new training initiatives and revise existing training initiatives to build the leadership skills of those managing. This had a direct impact in the staffing, development and retention of employees. In addition, I was able to develop training programs and events to promote a culture of learning, leadership and professional skill development for all associates.Using my extensive background in Pro Sales, I was able to take the virtually non existent Pro business at Lumber Liquidators and get our region to #1 in the company for Pro Sales while achieving 20-25% of the entire Eastern Divisions Pro Sales volume. -
National Pro Sales Manager NpsmThe Home Depot Feb 2013 - Nov 2013Promoted to a newly created position to manage the tactical execution and implementation of strategies and relationships with large account customers in the Pro Services area. Provided leadership, coaching and training of Pro field associates on critical processes and customer engagement. Responsible for developing the company’s next generation of leaders. In addition to skill development and management development, was also responsible for teaching company culture to District Managers and Regional Pro Sales Managers. Directly responsible for building relationships and partnerships with contractor/commercial customer bases and government entities. Responsible for building the first state interactive government presentation rolled out to six states and two regions. It is the current format being used company wide.
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Regional Pro ManagerThe Home Depot May 2004 - 2013Recruited by the Sr. Vice President to increase profits, margins and turns. Implemented marketing strategies and improved market share despite a highly competitive environment. Led a team of Pro Account Representatives to drive outside sales and profitability growth through Managed Accounts for an entire region. Received numerous citations from NY State (for 911 Efforts) and was awarded citation from Suffolk County for work on Hurricane Sandy. Managed portfolios of professional customers, built account pipelines for targeted customers and ensured leads were converted to incremental sales. Instrumental in recruiting, developing and leading the outside sales. Built strong relationships and deep understanding of Pro Customer needs with a focus on fulfilling 100% of their product, credit and performance requirements. Determined how each customer would prefer to be served and aligned appropriate execution, including sales calls with Regional Vice Presidents and key suppliers- Integrated with National Accounts, Government Sales and Home Depot Supply teams
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District ManagerThe Home Depot 1998 - 2004Atlanta, Georgia, UsPromoted to improve sales and merchandising performance in a high volume, multi-format, unique district. Managed and provided leadership to 9 Store Manager's, 51 Assistant Store Manager’s, 135 Department Supervisors and over 1600 hourly associates. Led a $534 million District to increased profits, margins and turns. Ran the Paramus, NJ store which was the highest volume store in the company. Implemented marketing strategies and improved market share despite a highly competitive environment. Responsible for turning around underperforming stores and sustaining annual growth. -
Store Manager/Assistant Manager/Department HeadThe Home Depot 1991 - 2004Atlanta, Georgia, UsDeveloped detailed business plans to increase sales and profitability. Functional areas of responsibility involved hardlines, softlines, merchandising, advertising, employee relations and full P & L responsibility. Achieved an exceptionally high staff retention rate, created a team atmosphere, improved internal communications, and implemented innovative training programs. Responsible for recruiting, developing, and retaining quality personnel
Robert Broad Education Details
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Emory University - Goizueta Business School
Frequently Asked Questions about Robert Broad
What company does Robert Broad work for?
Robert Broad works for A.j. Perri
What is Robert Broad's role at the current company?
Robert Broad's current role is General Manager.
What schools did Robert Broad attend?
Robert Broad attended Emory University - Goizueta Business School.
Who are Robert Broad's colleagues?
Robert Broad's colleagues are David Kelly, Jose Roman Roman, Addison Mercado, Daniel Hernandez, Bill Post, Kaitlin Aaman, Carlos Liriano.
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