Robert Bruce Email & Phone Number

Stuttgart, Baden-Württemberg, De

Responsible for the overall IT application landscape and IT strategy for the German Market. Leading a department of 8 managers and 65 internal staff for wholesale as well as Own Retail IT activities. Responsible for the IT implementation for Future Sales Model for the German Market. Responsible for the current European Point of Sale operations as well as building the common, strategic tool for the future.Member of the MBD and MB Own Retail Geschäftsleitung

Responsible for the overall IT application landscape and IT strategy for Mercedes Benz China Passenger Cars (BMBS) Key Account for the BMBS Senior Management Team. Build and maintain relationships with BMBS executives and business unit leaders to develop a clear understanding of business needs. Participates in and contribute to BMBS business strategy development (digitalization, architecture and data) and ensure its alignment with Daimler IT strategyResponsible for Big Data platform and corresponding teams to support the major Daimler China entities in advanced analytics cases and data driven decisions.

Stuttgart, Baden-Württemberg, De

Responsible for mulitple digital initiatives within Daimler China, including APP Squad, Digital/Mobile Retail Solution, Customer Data Management Solution, etc.Responsible for build up of Big Data Team within Daimler China. Driving set-up of agile, flat organization to support transformation of Daimler to adapt to changing market in a quicker more efficient way.

Overall lead of the IT and marketing team that ensured a successful go-live in November 2013 of the first major cloud based application for Daimler. This regional CRM system is based on the salesforce.com platform. The system will be used by multiple business units such as Call Center, Marketing, Retail and Aftersales and is the basis for further rollout across Asia. Manage all aspects of cost and implementation timeline with integration vendor and all future demand and release management.IT responsible for the Implementation of an SAP Global Sales Template for Mercedes Benz Passenger Cars in China. Focus areas included budget responsibility, end-user testing, migration and cutover activities and set up and management of a 150 person Post-Go Live stabilization team.Aftersales and Operations April 2012-Aug 2013Given the additional task to reorganize and optimize the Aftersales IT team to meet the growing demand from the internal customers; Passenger Car, Truck and Parts Logistics. Built up a lean and effective project/demand management team for quick implementation, Scope includes warehouse management system upgrades, Cognos BI Implementation, SAP/SPM Project set-up, warehouse extensions. Managed first and second level operations for Aftersales applications. Coordinate activities surrounding release management and vendor KPIs around system performance and bug fixing.

Stuttgart, Baden-Württemberg, De

Manager, Project Management - Sales Planning & Order Center Oct 2006-April 2011Responsible for conception and development of a cross-country trading platform for European Stock (Integrated Stock Management Europe). Implemented trading and logistic concept for pipeline and physical trades within 18 markets.Project Lead for development and rollout of a wholesale ordering and logistics system for small/medium European markets. Major benefit to markets was the seamless integration into the Daimler central planning and ordering system.Manage operational team for Daimler International Plants and Distribution network. Responsibilities included initial setup of Daimler central ordering system to production facilities and corresponding distribution nodes for outbound logistics. Projects completed in United States, England, Brazil, Holland and South Africa.Key Account Manager, International Fleet Sales Jun 2005–Sept 2006Key Account Manager for Mercedes-Benz Passenger Cars for major corporate customers. Dealt with pricing/discount and contractual issues with major international fleet accounts as well as development of new strategies for customers.Manager, Sales Planning and International Projects July 2000–May 2005Managed a team dealing with various production and logistics issues across the international production plants related to the HQ central ordering system. Focus was on the optimization of sales and distribution processes between HQ and production facilities. Main projects issues dealt with parallel production in two plants, distribution cost savings within US ports, standard integration of smart/Mitsubishi production plant.Specialist, Sales Planning and International Projects March 1998–June 2000Worked in the team tasked with the integration of the M Class Sales and Logistics Processes into the Mercedes standard landscape. Responsible for the inland and overseas logistics for the US produced M Class.

Masters, Public And International Affairs

Bachelor Of Science (Bs), Industrial Mgmt