Robert Bullock

Robert Bullock Email and Phone Number

Advertising | Marketing Planning | Marketing Measurement | Consumer Insight | Market Research | Brand | Media | Streaming | OTT | Subscription | Sports Marketing | Sponsorship | Audience Segmentation | Econometrics| Data @ FIFA
switzerland
Robert Bullock's Location
London, England, United Kingdom, United Kingdom
Robert Bullock's Contact Details

Robert Bullock personal email

n/a
About Robert Bullock

Diverse marketing experience, agency and in-house, including brand, advertising, media planning, marketing effectiveness, market sizing, audience segmentation, sponsorship and partnerships. My background in research has given me the opportunity to apply a wide range of consumer insight techniques into many different B2C categories, brands, international markets and audiences.I have also held leadership positions, establishing new teams, developing and promoting talent, with commercial responsibilities including B2B development and budgeting. I am used to working in fast-paced environments in high-growth businesses.

Robert Bullock's Current Company Details
FIFA

Fifa

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Advertising | Marketing Planning | Marketing Measurement | Consumer Insight | Market Research | Brand | Media | Streaming | OTT | Subscription | Sports Marketing | Sponsorship | Audience Segmentation | Econometrics| Data
switzerland
Website:
fifa.com
Employees:
2938
Robert Bullock Work Experience Details
  • Fifa
    Consultant
    Fifa Oct 2023 - Present
    United Kingdom
    Strategic marketing planning
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  • A+E Networks Uk
    Vice President Marketing Planning & Insight
    A+E Networks Uk Sep 2022 - Jul 2023
    London, England, United Kingdom
    Evolving our brand positioning, campaign planning strategy and marketing performance during an exciting transition period for the business, as it launches its DTC streaming service
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  • Dazn Group
    Vice President Global Marketing Planning & Insight
    Dazn Group Jan 2021 - Jun 2022
    London, England, United Kingdom
    Creation and management of new global Planning, Marketing Effectiveness and Research teams. Assumed management of global agency relationship, and developed new planning processes to ensure effective application of consumer and media performance insights into key campaigns across DAZN's markets, as well as greater alignment between online and offline channels, media and creative.Working closely with central and local marketing teams to provide structured measurement of key campaigns and other marketing activities to inform and optimise future marketing investment.
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  • Dazn
    Head Of Marketing Research & Planning
    Dazn Oct 2018 - Jan 2021
    London, United Kingdom
    Establishment and implementation of DAZN's global research programmes to ensure we better understand, track and engage with our existing and potential subscribers. Included leading multi-market research projects covering; brand identity, brand tracking, market sizing, consumer/market segmentation, creative development and messaging, pricing studies, original content development and performance. Insights were applied to inform our marketing strategy, messaging, rights strategy, price point and proposition development for existing markets and new market launches.I led the development of DAZN's econometric modelling programme, with results used to optimise our media activity and increase media ROI.Additional responsibility include the creation and management of internal marketing planning and review processes.
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  • Nielsen
    Head Of Rights Holders, Nielsen Sport, Nielsen Entertainment
    Nielsen Jan 2016 - Oct 2018
    London, United Kingdom
    Overall responsibility for the largest division within the UK office, including key elements of practice management - client retention, new business and new product development. I ensure my clients are at the leading edge of consumer, media (traditional and social) and consulting services in the world of sport and entertainment. Relationships at Director level or above across the world of sport, e.g. football, golf, motorsport, rugby, cycling and national governing bodies. Also leading our expansion into Esport, music festivals, live venues and the wider arts, culture and creative industries. My experience working with major brands helps me guide our clients approach to successfully manage and acquire brand partnerships. A member of the senior management team I help guide the business in terms of its marketing (conferences, owned events, white papers, press releases), organisational structure and culture.
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  • Repucom
    Head Of Client Solutions
    Repucom Jan 2015 - Dec 2015
    London, United Kingdom
    Leading the roll-out of Repucom's Connected Solutions approach to provide leading research and consulting services to the UK sports and entertainment market - including Premier League football, UEFA, FIFA, Team Sky, F1, McLaren, PGA European Tour, World Rugby, RFU, and partner brands including HSBC, First Direct, Jaguar Land Rover and Standard Life. This required the implementation of complex research services (bespoke or syndicated) to address specific client commercial and partnership objectives, redefining the agency and client relationship. Also a key contributor to the development and client implementation of new service areas, primarily:- FanDNA; a unique sponsorship behavioural segmentation - Digital Fan Stories; understanding the value and engagement levels of social media content themes, to help clients optimise future content planning across major platforms such as Facebook, Twitter, Instagram and YouTube.
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  • Repucom
    Key Account Director
    Repucom Feb 2013 - Dec 2014
    London, United Kingdom
    Working with a selection of major sports rights holders and brands including Manchester City FC, PGA European Tour, Team Sky and HSBC. This role required a thorough understanding of how media evaluation, market research and market intelligence data sources can be applied to refine sponsorship effectiveness and strategy. Key projects included; global fan sizing, fan segmentations to develop marketing and merchandise strategies, analysis quality and quantity of media coverage to maximise value of exposure generated by sponsors, and creating commercial documents for rights holders to fuel partner acquisition and retention.
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  • Hall & Partners
    Account Director
    Hall & Partners Dec 2011 - Jan 2013
    London, United Kingdom
    Brand and communications strategy for UEFA, Virgin Atlantic, Bupa, McCain, Direct Line Group, Sage and Skype.Implementing UK and international brand tracking studies, to help clients understand their brand health versus key competitors, measuring the impact of advertising on brand perceptions, and using advanced analytics to provide advice on how to shape future communications to build brand equity to drive business growth.Creative development was a key additional component to work with clients, to help investigate how effective adverts were at delivering ad and communications strategies. This incorporated Implicit Response Testing to unpick the strength of conscious and unconscious brand perceptions. Latterly developed a specialism in Behavioural Economics theory, providing advice to clients based on key concepts that influence human behaviour.
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  • Havas Sports & Entertainment
    Account Director
    Havas Sports & Entertainment Jan 2010 - Dec 2011
    London, United Kingdom
    Sponsorship insight and consultancy for major sports and non-sports rights holders. Using a combination of research, media evaluation and market intelligence to advise clients on key aspects of their sponsorship strategy, including; measurement of value of tangible assets, optimising sponsorship architectures, development of rights packages, pricing strategy, development of sales collateral, and prospect identification.A key aspect of the role was to work closely with clients to get a deep understanding of their business, and the key issues facing them, in order to provide advice on how to develop and optimise their sponsor portfolio and guide sponsor acquisition. An equally important role was to put the correct measurements in place in order to help clients demonstrate the effectiveness of their existing partnerships with sponsor brands, identifying ways in which the clients can work with them in the future, and ultimately aid partner retention.
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  • Mediacom
    Research Manager
    Mediacom Oct 2005 - Jan 2010
    London, United Kingdom
    Working with clients and planning teams to evaluate and develop brand, media and advertising strategies through consumer insight. Through bespoke and syndicated research solutions, I gained experience across Mediacom’s extensive client portfolio, in-depth knowledge of a wide variety of brands, campaigns and industries, and developed expertise in: - Communications effectiveness - Media planning and strategy- Social media research and engagement- Creative development- Wide range of consumer target audiences plus youth and C-suite/B2B.- Clients included; P&G, Shell, EA, Universal Theatrical & Music, GSK, Mars, RBS, Deloitte, The Met Police, GMG, Scottish Executive.- More general skills included team management, and the development of new research solutions and tools.
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  • I To I Research Ltd.
    Senior Research Exec
    I To I Research Ltd. Mar 2004 - Oct 2005
    London, United Kingdom
    Project manager for a small research consultancy specialising in the strategic evaluation of integrated communications, managed and trained by a Fellow of the MRS. Key projects: - Global integrated campaign tracker to strategically evaluate Philips Electronics’ brand repositioning programme in 12 countries, presented to Global Marketing teams in Amsterdam and NY. - Communications effectiveness project for the London 2012 Olympic Bid team
  • Tns
    Research Exec
    Tns Mar 2000 - Dec 2001
    London, United Kingdom
    Working in the World Panel division, responsible for both account development and new client consultancy. I gained valuable experience through the following:- Client portfolio of major FMCG brands including Kimberley Clark, Clairol, Dairy Crest, Seven Seas and Marks & Spencer.- Detailed technical knowledge of consumer panels- In-depth analysis of consumer purchasing behaviour; market/retailer share analysis, buyer profiling and consumer loyalty, bespoke investigations into purchasing behaviour (Camelot), category management optimisation (various incl. Sacla Foods), and new product launch evaluation (e.g. Mars Celebrations).
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Robert Bullock Skills

Social Media Sponsorship Advertising Digital Strategy Customer Insight Strategy Media Planning Consumer Insight Integrated Marketing Digital Marketing New Media Marketing Strategy

Robert Bullock Education Details

Frequently Asked Questions about Robert Bullock

What company does Robert Bullock work for?

Robert Bullock works for Fifa

What is Robert Bullock's role at the current company?

Robert Bullock's current role is Advertising | Marketing Planning | Marketing Measurement | Consumer Insight | Market Research | Brand | Media | Streaming | OTT | Subscription | Sports Marketing | Sponsorship | Audience Segmentation | Econometrics| Data.

What is Robert Bullock's email address?

Robert Bullock's email address is rb****@****com.net

What schools did Robert Bullock attend?

Robert Bullock attended Liverpool John Moores University, Hewett School, Norwich.

What are some of Robert Bullock's interests?

Robert Bullock has interest in Music, Travel, Sport (Football In Particular).

What skills is Robert Bullock known for?

Robert Bullock has skills like Social Media, Sponsorship, Advertising, Digital Strategy, Customer Insight, Strategy, Media Planning, Consumer Insight, Integrated Marketing, Digital Marketing, New Media, Marketing Strategy.

Who are Robert Bullock's colleagues?

Robert Bullock's colleagues are Alin Dos Santos Aveiro, Marc Lecat, Sory Sogodogo, Gumbo O8, Erdi Kelani, Jim Brown, Hakim El Khettab.

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